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Reverse-Engineering the 2012 Campaign

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6 email variations

41

recipients



I've got to share some numbers with you, because they show incredible progress in all aspects of our grassroots organization. All of it is thanks to you and millions of other supporters building this campaign from the ground up.

Now, I'm hoping you'll help take it to the next level for the final 17 days -- join Dashboard, our online organizing hub:

[url]

Here's the latest:

We've out-registered Republicans in every battleground state for the past THREE months.

Right now, we've got a total of more than 14,000,000 registered Democrats in battleground states like Florida and Nevada -- that means we have a 2,400,000-person lead over Republicans where it matters the most.

And when it comes to voting early in battleground states, we're in the lead in important states like Iowa and Ohio -- and ahead in ballot requests in Nevada.

In Ohio, all public polling shows that the President has a double-digit lead among those who have voted. And nearly two-thirds of all voter registrations in the state in 2012 were in counties that President Obama won in 2008.

In Iowa, we lead in vote-by-mail ballots cast, in-person early voting, total voting and total ballots requested. We also lead by a wider margin than we did at this point in 2008 in both ballots requested and cast.

This is all possible because of thousands of hard-working volunteers, and more than 4 million people -- about 1 in 75 Americans -- chipping in to own a piece of this campaign. That's a record for American politics.

These figures tell a story about a grassroots movement that, with your help, has been growing stronger every day since 2007. They tell us that our work on the ground is paying off in a big way, but more than anything, they tell us that when supporters like you pitch in, you move the entire campaign and the entire country forward.

We've got to keep that momentum going until the last ballot is cast on November 6th.

If you really want to lean into the finish line, join Dashboard today and help get out the vote:

[url]

Let's do this!

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- we're running out of time and we need to finish strong -- chip in $X or more to help build this organization while there's still time:

[url]

And as you're gearing up for the final presidential debate, be sure to check out this must-see video about Mitt Romney's approach to foreign policy:

[url]

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

22

recipients

Take 30% off all purchases of $X or more with code LASTCALL

[url]

--------- You can still support this campaign and our party's grassroots organization even if you don't want to buy anything. Donate today. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate

10

recipients



30% off everything -- plus free shipping!

Order this weekend for guaranteed delivery by Election Day.

Take 30% off all purchases of $X or more with code LASTCALL:

[url]

All proceeds go toward strengthening this grassroots organization at a critical time.

Obama Store 2012

--------- You can still support this campaign and our party's grassroots organization even if you don't want to buy anything. Donate today:

[url] PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

9

recipients



[url]

--------- You can still support this campaign and our party's grassroots organization even if you don't want to buy anything. Donate today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate

5

recipients



This is your last call to pick up items at the Obama Store in time for Election Day -- and it also just so happens that we're running our biggest sale ever this weekend.

Everything is 30% off storewide when you make a purchase of $X or more, using promo code LASTCALL. And all proceeds go toward strengthening this grassroots organization at a critical time. So take a look -- as always, there's free shipping on every order:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- You can still support this campaign even if you don't want to buy anything. Donate today:

[url]

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients

quick -- folks in Nevada can vote early for President Obama, starting today. A few votes in their state could decide this election.

Know anyone in Nevada? Tell them now to go vote -- and we'll send you a free bumper sticker to thank you for reaching out.

[url]

We can help you share with your Facebook friends with a couple of clicks. In moments, you can send them a link where they can find out where and when to vote in their state.

Once you've shared, just tell us where to send that sticker and we'll get it in the mail right away.

With just 17 days left in this election, this couldn't be more important.

If the folks you know hear from you, they're much more likely to get it done. So tell them how important it is to vote early:

[url]

We can win this -- but it's going to take all of us mobilizing the people we know.

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: A record in American politics

From: info@barackobama.com

Sent: Oct. 20, 2012, 6:07 p.m.




I've got to share some numbers with you, because they show incredible progress in all aspects of our grassroots organization. All of it is thanks to you and millions of other supporters building this campaign from the ground up.

Now, I'm hoping you'll help take it to the next level for the final 17 days -- join Dashboard, our online organizing hub:

[url]

Here's the latest:

We've out-registered Republicans in every battleground state for the past THREE months.

Right now, we've got a total of more than 14,000,000 registered Democrats in battleground states like Florida and Nevada -- that means we have a 2,400,000-person lead over Republicans where it matters the most.

And when it comes to voting early in battleground states, we're in the lead in important states like Iowa and Ohio -- and ahead in ballot requests in Nevada.

In Ohio, all public polling shows that the President has a double-digit lead among those who have voted. And nearly two-thirds of all voter registrations in the state in 2012 were in counties that President Obama won in 2008.

In Iowa, we lead in vote-by-mail ballots cast, in-person early voting, total voting and total ballots requested. We also lead by a wider margin than we did at this point in 2008 in both ballots requested and cast.

This is all possible because of thousands of hard-working volunteers, and more than 4 million people -- about 1 in 75 Americans -- chipping in to own a piece of this campaign. That's a record for American politics.

These figures tell a story about a grassroots movement that, with your help, has been growing stronger every day since 2007. They tell us that our work on the ground is paying off in a big way, but more than anything, they tell us that when supporters like you pitch in, you move the entire campaign and the entire country forward.

We've got to keep that momentum going until the last ballot is cast on November 6th.

If you really want to lean into the finish line, join Dashboard today and help get out the vote:

[url]

Let's do this!

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- we're running out of time and we need to finish strong -- chip in $X or more to help build this organization while there's still time:

[url]

And as you're gearing up for the final presidential debate, be sure to check out this must-see video about Mitt Romney's approach to foreign policy:

[url]

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: A record in American politics

From: info@barackobama.com

Sent: Oct. 20, 2012, 6:07 p.m.




I've got to share some numbers with you, because they show incredible progress in all aspects of our grassroots organization. All of it is thanks to you and millions of other supporters building this campaign from the ground up.

Now, I'm hoping you'll help take it to the next level for the final 17 days -- join Dashboard, our online organizing hub:

[url]

Here's the latest:

We've out-registered Republicans in every battleground state for the past THREE months.

Right now, we've got a total of more than 14,000,000 registered Democrats in battleground states like Florida and Nevada -- that means we have a 2,400,000-person lead over Republicans where it matters the most.

And when it comes to voting early in battleground states, we're in the lead in important states like Iowa and Ohio -- and ahead in ballot requests in Nevada.

In Ohio, all public polling shows that the President has a double-digit lead among those who have voted. And nearly two-thirds of all voter registrations in the state in 2012 were in counties that President Obama won in 2008.

In Iowa, we lead in vote-by-mail ballots cast, in-person early voting, total voting and total ballots requested. We also lead by a wider margin than we did at this point in 2008 in both ballots requested and cast.

This is all possible because of thousands of hard-working volunteers, and more than 4 million people -- about 1 in 75 Americans -- chipping in to own a piece of this campaign. That's a record for American politics.

These figures tell a story about a grassroots movement that, with your help, has been growing stronger every day since 2007. They tell us that our work on the ground is paying off in a big way, but more than anything, they tell us that when supporters like you pitch in, you move the entire campaign and the entire country forward.

We've got to keep that momentum going until the last ballot is cast on November 6th.

If you really want to lean into the finish line, join Dashboard today and help get out the vote:

[url]

Let's do this!

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- we're running out of time and we need to finish strong -- chip in $X or more to help build this organization while there's still time:

[url]

And as you're gearing up for the final presidential debate, be sure to check out this must-see video about Mitt Romney's approach to foreign policy:

[url]

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



I've got to share some numbers with you, because they show incredible progress in all aspects of our grassroots organization. All of it is thanks to you and millions of other supporters building this campaign from the ground up.

Now, I'm hoping you'll help take it to the next level for the final 17 days -- join Dashboard, our online organizing hub:

[url]

Here's the latest:

We've out-registered Republicans in every battleground state for the past THREE months.

Right now, we've got a total of more than 14,000,000 registered Democrats in battleground states like Florida and Nevada -- that means we have a 2,400,000-person lead over Republicans where it matters the most.

And when it comes to voting early in battleground states, we're in the lead in important states like Iowa and Ohio -- and ahead in ballot requests in Nevada.

In Ohio, all public polling shows that the President has a double-digit lead among those who have voted. And nearly two-thirds of all voter registrations in the state in 2012 were in counties that President Obama won in 2008.

In Iowa, we lead in vote-by-mail ballots cast, in-person early voting, total voting and total ballots requested. We also lead by a wider margin than we did at this point in 2008 in both ballots requested and cast.

This is all possible because of thousands of hard-working volunteers, and more than 4 million people -- about 1 in 75 Americans -- chipping in to own a piece of this campaign. That's a record for American politics.

These figures tell a story about a grassroots movement that, with your help, has been growing stronger every day since 2007. They tell us that our work on the ground is paying off in a big way, but more than anything, they tell us that when supporters like you pitch in, you move the entire campaign and the entire country forward.

We've got to keep that momentum going until the last ballot is cast on November 6th.

If you really want to lean into the finish line, join Dashboard today and help get out the vote:

[url]

Let's do this!

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- we're running out of time and we need to finish strong -- chip in $X or more to help build this organization while there's still time:

[url]

And as you're gearing up for the final presidential debate, be sure to check out this must-see video about Mitt Romney's approach to foreign policy:

[url]

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Take 30% off all purchases of $X or more with code LASTCALL

[url]

--------- You can still support this campaign and our party's grassroots organization even if you don't want to buy anything. Donate today. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate



30% off everything -- plus free shipping!

Order this weekend for guaranteed delivery by Election Day.

Take 30% off all purchases of $X or more with code LASTCALL:

[url]

All proceeds go toward strengthening this grassroots organization at a critical time.

Obama Store 2012

--------- You can still support this campaign and our party's grassroots organization even if you don't want to buy anything. Donate today:

[url] PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



[url]

--------- You can still support this campaign and our party's grassroots organization even if you don't want to buy anything. Donate today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate



This is your last call to pick up items at the Obama Store in time for Election Day -- and it also just so happens that we're running our biggest sale ever this weekend.

Everything is 30% off storewide when you make a purchase of $X or more, using promo code LASTCALL. And all proceeds go toward strengthening this grassroots organization at a critical time. So take a look -- as always, there's free shipping on every order:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- You can still support this campaign even if you don't want to buy anything. Donate today:

[url]

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

quick -- folks in Nevada can vote early for President Obama, starting today. A few votes in their state could decide this election.

Know anyone in Nevada? Tell them now to go vote -- and we'll send you a free bumper sticker to thank you for reaching out.

[url]

We can help you share with your Facebook friends with a couple of clicks. In moments, you can send them a link where they can find out where and when to vote in their state.

Once you've shared, just tell us where to send that sticker and we'll get it in the mail right away.

With just 17 days left in this election, this couldn't be more important.

If the folks you know hear from you, they're much more likely to get it done. So tell them how important it is to vote early:

[url]

We can win this -- but it's going to take all of us mobilizing the people we know.

Yohannes

Yohannes Abraham Deputy National Political Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.