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Reverse-Engineering the 2012 Campaign

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Quick polling update on the fight for the Senate: Virginia: we're up 47-46, Nevada tied 44-44, Indiana: tied 45-45. And implausibly, 12 races are still within the margin of error.

But The Washington Post reports that Karl Rove has moved $X million into eight Senate battlegrounds, and now our chances of holding the Senate are less than 50% with 13 days to go.

If we can't match Rove in the next two days, Republicans will win the four seats they need to take over the Senate.

We need to raise $X million for our “Stop the Takeover” fund by Friday at midnight. Can you give $X right now? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Rove's plan could hand Republicans the Senate, and the power to repeal everything President Obama has achieved.

If you don't want Republicans to win the Senate majority, you must contribute $X right now. It will be matched 3-to-1 for 48 hours only, and your $X will equal $X: [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

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Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%.

If Rove goes unanswered in the next 48 hours, Republicans will win the four seats they need to control the Senate. Just look at today's deadlocked races: Up one in Virginia and Ohio, down two in Wisconsin and four in Indiana.

By midnight Friday, we must put $X million into our “Stop the Takeover” fund. Can you give $X before this critical deadline? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Your time to make an impact is running out. Please put $X in the “Stop the Takeover” fund immediately. We'll match it 3-to-1 [url]

Thank you, Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

4

recipients



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it 3-to-1!

This is real, people. Our majority hangs by a thread.

There are 11 races in the margin of error – ELEVEN! I've never seen so many seats that could be decided by a few dozen votes.

Republicans only need 4 seats to take over. That's why Karl Rove is spending $X million to slam good Democrats in Ohio, Nevada, Wisconsin and the five other closest states. He wants to bury us and snatch away the Senate.

We'll lose the Senate unless you help put $X million into our“Stop the Takeover” fund – and in the next 12 hours. It's do or die time.

36 hours until our biggest deadline yet. Can you give $X to “Stop the Takeover” right away? We'll match it 3-to-1 and I promise we'll spend it on the races that need it most.

If you don't give, and give now, I'm worried we'll lose the Senate.

With just 12 days left, the clock is ticking down. You're running out of time to swing votes and win Senate seats. It all comes down to what you do in the next 12 hours. Don't wait.

[url]

Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it 3-to-1!

________________________________

Subject: tonight's polling update

From: info@dscc.org

Sent: Oct. 24, 2012, 5:37 p.m.




Quick polling update on the fight for the Senate: Virginia: we're up 47-46, Nevada tied 44-44, Indiana: tied 45-45. And implausibly, 12 races are still within the margin of error.

But The Washington Post reports that Karl Rove has moved $X million into eight Senate battlegrounds, and now our chances of holding the Senate are less than 50% with 13 days to go.

If we can't match Rove in the next two days, Republicans will win the four seats they need to take over the Senate.

We need to raise $X million for our “Stop the Takeover” fund by Friday at midnight. Can you give $X right now? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Rove's plan could hand Republicans the Senate, and the power to repeal everything President Obama has achieved.

If you don't want Republicans to win the Senate majority, you must contribute $X right now. It will be matched 3-to-1 for 48 hours only, and your $X will equal $X: [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: tonight's polling update

From: info@dscc.org

Sent: Oct. 24, 2012, 5:37 p.m.




Quick polling update on the fight for the Senate: Virginia: we're up 47-46, Nevada tied 44-44, Indiana: tied 45-45. And implausibly, 12 races are still within the margin of error.

But The Washington Post reports that Karl Rove has moved $X million into eight Senate battlegrounds, and now our chances of holding the Senate are less than 50% with 13 days to go.

If we can't match Rove in the next two days, Republicans will win the four seats they need to take over the Senate.

We need to raise $X million for our “Stop the Takeover” fund by Friday at midnight. Can you give $X right now? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Rove's plan could hand Republicans the Senate, and the power to repeal everything President Obama has achieved.

If you don't want Republicans to win the Senate majority, you must contribute $X right now. It will be matched 3-to-1 for 48 hours only, and your $X will equal $X: [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Quick polling update on the fight for the Senate: Virginia: we're up 47-46, Nevada tied 44-44, Indiana: tied 45-45. And implausibly, 12 races are still within the margin of error.

But The Washington Post reports that Karl Rove has moved $X million into eight Senate battlegrounds, and now our chances of holding the Senate are less than 50% with 13 days to go.

If we can't match Rove in the next two days, Republicans will win the four seats they need to take over the Senate.

We need to raise $X million for our “Stop the Takeover” fund by Friday at midnight. Can you give $X right now? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Rove's plan could hand Republicans the Senate, and the power to repeal everything President Obama has achieved.

If you don't want Republicans to win the Senate majority, you must contribute $X right now. It will be matched 3-to-1 for 48 hours only, and your $X will equal $X: [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%.

If Rove goes unanswered in the next 48 hours, Republicans will win the four seats they need to control the Senate. Just look at today's deadlocked races: Up one in Virginia and Ohio, down two in Wisconsin and four in Indiana.

By midnight Friday, we must put $X million into our “Stop the Takeover” fund. Can you give $X before this critical deadline? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Your time to make an impact is running out. Please put $X in the “Stop the Takeover” fund immediately. We'll match it 3-to-1 [url]

Thank you, Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it 3-to-1!

This is real, people. Our majority hangs by a thread.

There are 11 races in the margin of error – ELEVEN! I've never seen so many seats that could be decided by a few dozen votes.

Republicans only need 4 seats to take over. That's why Karl Rove is spending $X million to slam good Democrats in Ohio, Nevada, Wisconsin and the five other closest states. He wants to bury us and snatch away the Senate.

We'll lose the Senate unless you help put $X million into our“Stop the Takeover” fund – and in the next 12 hours. It's do or die time.

36 hours until our biggest deadline yet. Can you give $X to “Stop the Takeover” right away? We'll match it 3-to-1 and I promise we'll spend it on the races that need it most.

If you don't give, and give now, I'm worried we'll lose the Senate.

With just 12 days left, the clock is ticking down. You're running out of time to swing votes and win Senate seats. It all comes down to what you do in the next 12 hours. Don't wait.

[url]

Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it 3-to-1!

________________________________