ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

7 reasons you shouldn't ignore:

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

28

recipients

Obama - Biden --

There are so many reasons to chip in to automatically enter this campaign's final contest :

-- Because your donation will help close the $X million gap between us and our opponents -- Because you could be there right up front for President Obama's speech on Election Night -- Because you'd get to meet him -- Because your flight to Chicago and your hotel would be FREE, for you and a guest -- Because you built this campaign and you deserve to be there at the finish -- Because you know how many people are depending on keeping President Obama on the job -- Because you don't want the other side to win

You have until midnight tonight -- chip in $X or whatever you can and you'll automatically be entered:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients

OK, -- this is literally the last email you're going to get from us about a contest on this campaign.

There's less than a week left until Election Day, and there's a lot of work left in these next few days. But after it's all over, wouldn't it be awesome to fly to Chicago to meet the President and have a front-row seat for his Election Night speech?

This chance expires in just a few hours, at midnight tonight.

Don't wait: Donate $X or whatever you can right now to be automatically entered to come to Chicago for Election Night and get front-row tickets to history.

It's all going to come down to these last few days, and every dollar you donate today will go straight to getting our message out -- and getting voters to the polls -- in battleground states across the country.

You can make sure we don't get beat by the barrage of outside spending -- and you'll be entered for a chance to meet President Obama and be in Chicago for his speech on Election Night. But not if you wait.

Donate $X or whatever you can right now:

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Subject: 7 reasons you shouldn't ignore:

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: Oct. 31, 2012, 11:22 a.m.


Obama - Biden --

There are so many reasons to chip in to automatically enter this campaign's final contest :

-- Because your donation will help close the $X million gap between us and our opponents -- Because you could be there right up front for President Obama's speech on Election Night -- Because you'd get to meet him -- Because your flight to Chicago and your hotel would be FREE, for you and a guest -- Because you built this campaign and you deserve to be there at the finish -- Because you know how many people are depending on keeping President Obama on the job -- Because you don't want the other side to win

You have until midnight tonight -- chip in $X or whatever you can and you'll automatically be entered:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: 7 reasons you shouldn't ignore:

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: Oct. 31, 2012, 11:22 a.m.


Obama - Biden --

There are so many reasons to chip in to automatically enter this campaign's final contest :

-- Because your donation will help close the $X million gap between us and our opponents -- Because you could be there right up front for President Obama's speech on Election Night -- Because you'd get to meet him -- Because your flight to Chicago and your hotel would be FREE, for you and a guest -- Because you built this campaign and you deserve to be there at the finish -- Because you know how many people are depending on keeping President Obama on the job -- Because you don't want the other side to win

You have until midnight tonight -- chip in $X or whatever you can and you'll automatically be entered:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

There are so many reasons to chip in to automatically enter this campaign's final contest :

-- Because your donation will help close the $X million gap between us and our opponents -- Because you could be there right up front for President Obama's speech on Election Night -- Because you'd get to meet him -- Because your flight to Chicago and your hotel would be FREE, for you and a guest -- Because you built this campaign and you deserve to be there at the finish -- Because you know how many people are depending on keeping President Obama on the job -- Because you don't want the other side to win

You have until midnight tonight -- chip in $X or whatever you can and you'll automatically be entered:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

OK, -- this is literally the last email you're going to get from us about a contest on this campaign.

There's less than a week left until Election Day, and there's a lot of work left in these next few days. But after it's all over, wouldn't it be awesome to fly to Chicago to meet the President and have a front-row seat for his Election Night speech?

This chance expires in just a few hours, at midnight tonight.

Don't wait: Donate $X or whatever you can right now to be automatically entered to come to Chicago for Election Night and get front-row tickets to history.

It's all going to come down to these last few days, and every dollar you donate today will go straight to getting our message out -- and getting voters to the polls -- in battleground states across the country.

You can make sure we don't get beat by the barrage of outside spending -- and you'll be entered for a chance to meet President Obama and be in Chicago for his speech on Election Night. But not if you wait.

Donate $X or whatever you can right now:

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.