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Reverse-Engineering the 2012 Campaign

A brighter future

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Romney-Ryan Friend,

Last night was the last debate before the election, and the President failed once again to outline his plan for a second term.

With 23 million people struggling for work, and nearly one in six Americans living in poverty, we can't afford to give President Obama another chance to get it right.

I am running for president to help create a better future. Our plan to undo the damage of the last four years includes strengthening the middle class with 12 million jobs, and ensuring more take-home pay and better opportunities for all Americans.

Our supporters have joined our cause and transformed this campaign into a nationwide movement. Over 119,000 volunteers have made nearly 45 million volunteer voter contacts since Victory launched this year, including over 9 million door-to-door voter contacts.

If I am elected President of the United States, I will work with all my heart to restore strength to America. Our children deserve it, our nation depends upon it, and the peace and freedom of the world require it.

And with your help, we will deliver that brighter future.

Please contribute $X today to ensure a better future for our country and a brighter future for our children.

Thank you,

Mitt Romney Paid for by Romney for President, Inc. www.MittRomney.com

Subject: A brighter future

From: info@mittromney.com

Sent: Oct. 23, 2012, 10:29 a.m.


Romney-Ryan Friend,

Last night was the last debate before the election, and the President failed once again to outline his plan for a second term.

With 23 million people struggling for work, and nearly one in six Americans living in poverty, we can't afford to give President Obama another chance to get it right.

I am running for president to help create a better future. Our plan to undo the damage of the last four years includes strengthening the middle class with 12 million jobs, and ensuring more take-home pay and better opportunities for all Americans.

Our supporters have joined our cause and transformed this campaign into a nationwide movement. Over 119,000 volunteers have made nearly 45 million volunteer voter contacts since Victory launched this year, including over 9 million door-to-door voter contacts.

If I am elected President of the United States, I will work with all my heart to restore strength to America. Our children deserve it, our nation depends upon it, and the peace and freedom of the world require it.

And with your help, we will deliver that brighter future.

Please contribute $X today to ensure a better future for our country and a brighter future for our children.

Thank you,

Mitt Romney Paid for by Romney for President, Inc. www.MittRomney.com