ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

A special mission

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

12

recipients

--

One of the ways we're going to win this election is by talking on the phone.

We've got a lot of voters to get fired up for President Obama -- and we're going to do that by giving them a call and talking with them about the issues they care about and the choice they'll have at the ballot box this fall.

That's where you come in.

We're looking for a few good folks to start ramping up our organizing using the campaign's online call tool.

Check out the call tool now, and make a few calls to test it out.

With the call tool, you can make calls from home or anywhere you like, on your own time. You'll call from your phone, and the tool will let you know who you're dialing, and give you a sense of what you could say to the person on the other end of the line so you're never at a loss for words.

We'll give you a lot of support to help you get going -- from special updates from the campaign, to conference calls to learn some tips and tricks from some of the best in the trade.

Making these calls is one of the most important ways to have an impact on this election.

It's that personal touch from you that will get people to take the time to think about how President Obama's accomplishments have affected their lives -- and get them to support him, volunteer, and vote.

And if you really get into it, you may even be able to join the National Call Team, a special group of leaders who are committed to making the most important calls for this campaign.

So give the call tool a try today:

[url]

Can't wait to be on the line with you,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

This email was sent to: [email]

Update address | Unsubscribe

5

recipients



image: Obama - Biden --

Here's a special mission that I think might be just right for you.

We're launching the National Call Team, an especially dedicated group of

folks who will make the most critical calls this campaign needs to make in

the next few months.

You were a part of something big in 2008 -- the National Call Team. We're

starting it up again, and I hope you will join. I know that you're already

a pro at having conversations over the phone to get people fired up to

support President Obama -- you're just the kind of person that this mission

calls for.

Be a part of the National Call Team from the

start.

The National Call Team is going to be on the line for those moments when

the campaign really needs some special, experienced hands on deck. Every

time you get an assignment, you'll know that you're pitching in on some of

the most strategic and most critical work we have in front of us.

You'll be making calls into key battleground states to rally people at the

times when it matters most, and you'll have some of the most essential

conversations that anyone will have over the phone in this campaign.

We'll make those calls using the call tool -- so you can make them from

home or anywhere you like, on your own time and on your own phone. The call

tool will help you know who you're calling and give you a sense of what you

could say to the person on the other end of the line, but we're also

counting on your wisdom as one of our best callers to shape those

conversations for the strongest impact.

To help you be the best you can be, we'll have special conference calls

where you can learn more about the areas you're calling and to keep you

informed on the latest developments. You'll also get special updates from

campaign leaders and chances to exchange tips and tricks with other team

members.

It's a challenging mission, but it's one I hope you're up for. We really

need our best people on this right from the start.

So sign up to join the National Call Team today:

[url]

Let's get it started,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

image: Paid for by Obama for America

This email was sent to: [email]

Subject: You can do this from anywhere

From: info@barackobama.com

Sent: July 11, 2012, 11:54 a.m.


--

One of the ways we're going to win this election is by talking on the phone.

We've got a lot of voters to get fired up for President Obama -- and we're going to do that by giving them a call and talking with them about the issues they care about and the choice they'll have at the ballot box this fall.

That's where you come in.

We're looking for a few good folks to start ramping up our organizing using the campaign's online call tool.

Check out the call tool now, and make a few calls to test it out.

With the call tool, you can make calls from home or anywhere you like, on your own time. You'll call from your phone, and the tool will let you know who you're dialing, and give you a sense of what you could say to the person on the other end of the line so you're never at a loss for words.

We'll give you a lot of support to help you get going -- from special updates from the campaign, to conference calls to learn some tips and tricks from some of the best in the trade.

Making these calls is one of the most important ways to have an impact on this election.

It's that personal touch from you that will get people to take the time to think about how President Obama's accomplishments have affected their lives -- and get them to support him, volunteer, and vote.

And if you really get into it, you may even be able to join the National Call Team, a special group of leaders who are committed to making the most important calls for this campaign.

So give the call tool a try today:

[url]

Can't wait to be on the line with you,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: You can do this from anywhere

From: info@barackobama.com

Sent: July 11, 2012, 11:54 a.m.


--

One of the ways we're going to win this election is by talking on the phone.

We've got a lot of voters to get fired up for President Obama -- and we're going to do that by giving them a call and talking with them about the issues they care about and the choice they'll have at the ballot box this fall.

That's where you come in.

We're looking for a few good folks to start ramping up our organizing using the campaign's online call tool.

Check out the call tool now, and make a few calls to test it out.

With the call tool, you can make calls from home or anywhere you like, on your own time. You'll call from your phone, and the tool will let you know who you're dialing, and give you a sense of what you could say to the person on the other end of the line so you're never at a loss for words.

We'll give you a lot of support to help you get going -- from special updates from the campaign, to conference calls to learn some tips and tricks from some of the best in the trade.

Making these calls is one of the most important ways to have an impact on this election.

It's that personal touch from you that will get people to take the time to think about how President Obama's accomplishments have affected their lives -- and get them to support him, volunteer, and vote.

And if you really get into it, you may even be able to join the National Call Team, a special group of leaders who are committed to making the most important calls for this campaign.

So give the call tool a try today:

[url]

Can't wait to be on the line with you,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

This email was sent to: [email]

Update address | Unsubscribe

--

One of the ways we're going to win this election is by talking on the phone.

We've got a lot of voters to get fired up for President Obama -- and we're going to do that by giving them a call and talking with them about the issues they care about and the choice they'll have at the ballot box this fall.

That's where you come in.

We're looking for a few good folks to start ramping up our organizing using the campaign's online call tool.

Check out the call tool now, and make a few calls to test it out.

With the call tool, you can make calls from home or anywhere you like, on your own time. You'll call from your phone, and the tool will let you know who you're dialing, and give you a sense of what you could say to the person on the other end of the line so you're never at a loss for words.

We'll give you a lot of support to help you get going -- from special updates from the campaign, to conference calls to learn some tips and tricks from some of the best in the trade.

Making these calls is one of the most important ways to have an impact on this election.

It's that personal touch from you that will get people to take the time to think about how President Obama's accomplishments have affected their lives -- and get them to support him, volunteer, and vote.

And if you really get into it, you may even be able to join the National Call Team, a special group of leaders who are committed to making the most important calls for this campaign.

So give the call tool a try today:

[url]

Can't wait to be on the line with you,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

This email was sent to: [email]

Update address | Unsubscribe



image: Obama - Biden --

Here's a special mission that I think might be just right for you.

We're launching the National Call Team, an especially dedicated group of

folks who will make the most critical calls this campaign needs to make in

the next few months.

You were a part of something big in 2008 -- the National Call Team. We're

starting it up again, and I hope you will join. I know that you're already

a pro at having conversations over the phone to get people fired up to

support President Obama -- you're just the kind of person that this mission

calls for.

Be a part of the National Call Team from the

start.

The National Call Team is going to be on the line for those moments when

the campaign really needs some special, experienced hands on deck. Every

time you get an assignment, you'll know that you're pitching in on some of

the most strategic and most critical work we have in front of us.

You'll be making calls into key battleground states to rally people at the

times when it matters most, and you'll have some of the most essential

conversations that anyone will have over the phone in this campaign.

We'll make those calls using the call tool -- so you can make them from

home or anywhere you like, on your own time and on your own phone. The call

tool will help you know who you're calling and give you a sense of what you

could say to the person on the other end of the line, but we're also

counting on your wisdom as one of our best callers to shape those

conversations for the strongest impact.

To help you be the best you can be, we'll have special conference calls

where you can learn more about the areas you're calling and to keep you

informed on the latest developments. You'll also get special updates from

campaign leaders and chances to exchange tips and tricks with other team

members.

It's a challenging mission, but it's one I hope you're up for. We really

need our best people on this right from the start.

So sign up to join the National Call Team today:

[url]

Let's get it started,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

image: Paid for by Obama for America

This email was sent to: [email]