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Reverse-Engineering the 2012 Campaign

A video we can't stop watching

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2 email variations

43

recipients



People in our office can't stop watching this video.

You have to see it for yourself -- you will not regret it:

[url]

Please pass it along.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

3

recipients

Description: Obama - Biden

People in our office can't stop watching this video.

You have to see it for yourself -- you will not regret it: Description: Video

[url]

Please pass it along.

Obama for America

Description: Paid for by Obama for America

Subject: A video we can't stop watching

From: info@barackobama.com

Sent: Oct. 1, 2012, 10:01 p.m.




People in our office can't stop watching this video.

You have to see it for yourself -- you will not regret it:

[url]

Please pass it along.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: A video we can't stop watching

From: info@barackobama.com

Sent: Oct. 1, 2012, 10:01 p.m.




People in our office can't stop watching this video.

You have to see it for yourself -- you will not regret it:

[url]

Please pass it along.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



People in our office can't stop watching this video.

You have to see it for yourself -- you will not regret it:

[url]

Please pass it along.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Description: Obama - Biden

People in our office can't stop watching this video.

You have to see it for yourself -- you will not regret it: Description: Video

[url]

Please pass it along.

Obama for America

Description: Paid for by Obama for America