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Reverse-Engineering the 2012 Campaign

Absolutely urgent

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Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X to support Barack Obama.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] We can win this.

Thanks for doing your part.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Absolutely urgent

From: info@barackobama.com

Sent: Sept. 5, 2012, 2:29 p.m.




Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X to support Barack Obama.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] We can win this.

Thanks for doing your part.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible