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Reverse-Engineering the 2012 Campaign

Barack's birthday card

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4 email variations

104

recipients



Today is Barack's 51st birthday, and the girls and I are pulling together his birthday card.

Last call for names: Want to sign it?

[url]

This election's only going to get tougher, so I know it would mean a lot to Barack to know he has your support on his birthday.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

50

recipients



It's Barack's birthday today -- join Michelle and wish him a happy one. Just click here to automatically sign his card now:

[url]

And ask a friend to do the same by forwarding this email.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

4

recipients



Michelle has a card going around for Barack's birthday today. Just click below to automatically add your name now:

[url]

And pass it on to a friend.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

2

recipients



It's a certain someone's birthday. Sign Barack's card today:

[url]

And ask a friend to join you!

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Subject: Add your name to Barack's birthday card

From: info@barackobama.com

Sent: Aug. 4, 2012, 9:11 a.m.




Today is Barack's 51st birthday, and the girls and I are pulling together his birthday card.

Last call for names: Want to sign it?

[url]

This election's only going to get tougher, so I know it would mean a lot to Barack to know he has your support on his birthday.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: Add your name to Barack's birthday card

From: info@barackobama.com

Sent: Aug. 4, 2012, 9:11 a.m.




Today is Barack's 51st birthday, and the girls and I are pulling together his birthday card.

Last call for names: Want to sign it?

[url]

This election's only going to get tougher, so I know it would mean a lot to Barack to know he has your support on his birthday.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America



Today is Barack's 51st birthday, and the girls and I are pulling together his birthday card.

Last call for names: Want to sign it?

[url]

This election's only going to get tougher, so I know it would mean a lot to Barack to know he has your support on his birthday.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America



It's Barack's birthday today -- join Michelle and wish him a happy one. Just click here to automatically sign his card now:

[url]

And ask a friend to do the same by forwarding this email.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



Michelle has a card going around for Barack's birthday today. Just click below to automatically add your name now:

[url]

And pass it on to a friend.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



It's a certain someone's birthday. Sign Barack's card today:

[url]

And ask a friend to join you!

Michelle

--------------------------------------------------------------------- Paid for by Obama for America