ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

Sign Barack's card

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

3 email variations

137

recipients



Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him.

You'll be adding from District of Columbia, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

Paid for by Obama for America

5

recipients



Have you ever noticed what Barack does after he gives a speech?

He makes a beeline for the front row of the audience and starts shaking hands and having one-on-one conversations with as many people as he can.

I've seen him do this when it's freezing, and in 100-degree heat. I've watched him skip lunch to stick around for a while longer.

I'll let you in on something: Every hug, high-five, and fist bump gives him a boost. It's true. By the time he heads out, he's pretty pumped -- and that's what keeps him going.

You might have heard he's got a birthday coming up next week. Give him one of those virtual fist bumps right now by signing his card:

[url]

My husband is the hardest-working person I know, and he never loses sight of what's at stake in November. But I know that even he can use a few words of encouragement along the way.

Take a minute to wish Barack a happy birthday -- and let him know you've got his back:

[url]

He'll appreciate it more than you know.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

5

recipients



Barack has a birthday coming up in a few days his 51st.

The girls and I always give him a card, and we love watching his face light up as he reads our notes.

The past couple years, we've invited you to join us in our tradition, and hearing from supporters like you means so much to him.

Will you join us in signing Barack's birthday card today? Let him know he's got your support.

Barack has always been a good sport when I tease him about his gray hairs and the next few months are sure to give him a few more.

Knowing that you've got his back will mean the world to him.

So sign Barack's birthday card here and show him he can count on you:

[url]

Thanks. Barack's going to love this.

Michelle

Subject: Add your name to Barack's card

From: info@barackobama.com

Sent: July 27, 2012, 8:42 a.m.




Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him.

You'll be adding from District of Columbia, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

Paid for by Obama for America

 

Compare variations

Subject: Add your name to Barack's card

From: info@barackobama.com

Sent: July 27, 2012, 8:42 a.m.




Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him.

You'll be adding from District of Columbia, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

Paid for by Obama for America



Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him.

You'll be adding from District of Columbia, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

Paid for by Obama for America



Have you ever noticed what Barack does after he gives a speech?

He makes a beeline for the front row of the audience and starts shaking hands and having one-on-one conversations with as many people as he can.

I've seen him do this when it's freezing, and in 100-degree heat. I've watched him skip lunch to stick around for a while longer.

I'll let you in on something: Every hug, high-five, and fist bump gives him a boost. It's true. By the time he heads out, he's pretty pumped -- and that's what keeps him going.

You might have heard he's got a birthday coming up next week. Give him one of those virtual fist bumps right now by signing his card:

[url]

My husband is the hardest-working person I know, and he never loses sight of what's at stake in November. But I know that even he can use a few words of encouragement along the way.

Take a minute to wish Barack a happy birthday -- and let him know you've got his back:

[url]

He'll appreciate it more than you know.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America



Barack has a birthday coming up in a few days his 51st.

The girls and I always give him a card, and we love watching his face light up as he reads our notes.

The past couple years, we've invited you to join us in our tradition, and hearing from supporters like you means so much to him.

Will you join us in signing Barack's birthday card today? Let him know he's got your support.

Barack has always been a good sport when I tease him about his gray hairs and the next few months are sure to give him a few more.

Knowing that you've got his back will mean the world to him.

So sign Barack's birthday card here and show him he can count on you:

[url]

Thanks. Barack's going to love this.

Michelle