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Reverse-Engineering the 2012 Campaign

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5 email variations

12

recipients



we¹ve almost closed the gap!

We¹re just $X away from matching the Republicans¹ $X.3 million ad blitz dollar-for-dollar all from grassroots donations! Will you help put us over the top before tonight¹s big fundraising deadline?

9 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

Just think about it: we can put an end to the Boehner-Cantor Tea Party House! Make it happen

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

11

recipients

--

This would be amazing:

As of 8am, we are just $X away from the biggest grassroots fundraising month we've ever had!

That's definitely not what Speaker Boehner bargained for when his Republican Members of Congress poured in $X.2 million to save their Tea Party majority.

Tonight is the final major fundraising deadline of the election. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift



Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

11

recipients





We've got 12 hours left and one big record to break: our biggest month ever!

Let's show Boehner and Cantor just how committed we are to ending their Tea Party majority:

If you chip in $X before tonight's deadline, your gift will be triple-matched

We're just about $Xk away from breaking our grassroots fundraising record. Let's do this thing!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

11

recipients

Last chance to be a part of history. Help us hit $X MILLION in grassroots donations before Midnight

This isn't about the record, it's about winning a Democratic House for President Obama's second term.

3 HOURS LEFT: Chip in $X and we 'll triple-match your gift

---------- Original Message ----------

We're on the verge of reaching $X MILLION for our campaign to win the House. That's JUST in grassroots donations! We've never seen anything close to that.

Just think about it: an end to Speaker Boehner's Tea Party majority!

Right now, we're at $X.7 million -- so we need to pick up the pace if we're going to hit it before the deadline.

6 HOURS LEFT: Chip in $X or whatever you can -- we'll triple match your gift before midnight

Nancy Pelosi

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients



We're on the verge of reaching $X MILLION for our campaign to win the House. That's JUST in grassroots donations! We've never seen anything close to that.

Just think about it: an end to Speaker Boehner's Tea Party majority!

Right now, we're at $X.7 million -- so we need to pick up the pace if we're going to hit it before the deadline.

5 HOURS LEFT: Chip in $X or whatever you can -- we'll triple match your gift before midnight

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: ?!?!?!

From: dccc@dccc.org

Sent: Sept. 30, 2012, 5:03 a.m.




we¹ve almost closed the gap!

We¹re just $X away from matching the Republicans¹ $X.3 million ad blitz dollar-for-dollar all from grassroots donations! Will you help put us over the top before tonight¹s big fundraising deadline?

9 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

Just think about it: we can put an end to the Boehner-Cantor Tea Party House! Make it happen

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: ?!?!?!

From: dccc@dccc.org

Sent: Sept. 30, 2012, 5:03 a.m.




we¹ve almost closed the gap!

We¹re just $X away from matching the Republicans¹ $X.3 million ad blitz dollar-for-dollar all from grassroots donations! Will you help put us over the top before tonight¹s big fundraising deadline?

9 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

Just think about it: we can put an end to the Boehner-Cantor Tea Party House! Make it happen

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



we¹ve almost closed the gap!

We¹re just $X away from matching the Republicans¹ $X.3 million ad blitz dollar-for-dollar all from grassroots donations! Will you help put us over the top before tonight¹s big fundraising deadline?

9 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

Just think about it: we can put an end to the Boehner-Cantor Tea Party House! Make it happen

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

This would be amazing:

As of 8am, we are just $X away from the biggest grassroots fundraising month we've ever had!

That's definitely not what Speaker Boehner bargained for when his Republican Members of Congress poured in $X.2 million to save their Tea Party majority.

Tonight is the final major fundraising deadline of the election. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift



Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--





We've got 12 hours left and one big record to break: our biggest month ever!

Let's show Boehner and Cantor just how committed we are to ending their Tea Party majority:

If you chip in $X before tonight's deadline, your gift will be triple-matched

We're just about $Xk away from breaking our grassroots fundraising record. Let's do this thing!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Last chance to be a part of history. Help us hit $X MILLION in grassroots donations before Midnight

This isn't about the record, it's about winning a Democratic House for President Obama's second term.

3 HOURS LEFT: Chip in $X and we 'll triple-match your gift

---------- Original Message ----------

We're on the verge of reaching $X MILLION for our campaign to win the House. That's JUST in grassroots donations! We've never seen anything close to that.

Just think about it: an end to Speaker Boehner's Tea Party majority!

Right now, we're at $X.7 million -- so we need to pick up the pace if we're going to hit it before the deadline.

6 HOURS LEFT: Chip in $X or whatever you can -- we'll triple match your gift before midnight

Nancy Pelosi

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



We're on the verge of reaching $X MILLION for our campaign to win the House. That's JUST in grassroots donations! We've never seen anything close to that.

Just think about it: an end to Speaker Boehner's Tea Party majority!

Right now, we're at $X.7 million -- so we need to pick up the pace if we're going to hit it before the deadline.

5 HOURS LEFT: Chip in $X or whatever you can -- we'll triple match your gift before midnight

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!