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Reverse-Engineering the 2012 Campaign

An emotional moment in the Oval Office

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4 email variations

110

recipients



Yesterday I shared an emotional moment with Barack in the Oval Office after he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney and the Republicans may outraise us again -- you can bet they'll have a whole slew of special interests who want to see Romney make good on his promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is unstoppable when we put our minds to it.

Please donate $X or more today, before the critical deadline:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

18

recipients

--

Yesterday I shared an emotional moment with Barack in the Oval Office

after he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically

unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney

and the Republicans may outraise us again -- you can bet they'll have a

whole slew of special interests who want to see Romney make good on his

promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is unstoppable

when we put our minds to it.

Please donate $X or more today, before the critical deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Thanks,

Joe

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

3

recipients



Yesterday I shared an emotional moment with Barack in the Oval Office after

he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically

unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far.

Romney and the Republicans may outraise us again you can bet they'll

have a whole slew of special interests who want to see Romney make good on

his promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is

unstoppable when we put our minds to it.

Thank you for being one of this campaign's most generous donors. Today,

just one day out from the most important fundraising deadline of this

election so far, you're just $X.00 away from the maximum personal

contribution you can make at this point in the campaign.

We're counting on you.

Please donate $X.00, before the critical deadline:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to:

[url]

2

recipients



--

Yesterday I shared an emotional moment with Barack in the Oval Office after

he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically

unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney

and the Republicans may outraise us again -- you can bet they'll have a

whole slew of special interests who want to see Romney make good on his

promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is

unstoppable when we put our minds to it.

Please donate $X or more today, before the critical deadline:

[url]



Thanks,

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible







Version: 2012.0.2180 / Virus Database: 2437/5099 - Release Date: 06/28/12

Subject: An emotional moment in the Oval Office

From: info@barackobama.com

Sent: June 29, 2012, 3:55 p.m.




Yesterday I shared an emotional moment with Barack in the Oval Office after he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney and the Republicans may outraise us again -- you can bet they'll have a whole slew of special interests who want to see Romney make good on his promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is unstoppable when we put our minds to it.

Please donate $X or more today, before the critical deadline:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: An emotional moment in the Oval Office

From: info@barackobama.com

Sent: June 29, 2012, 3:55 p.m.




Yesterday I shared an emotional moment with Barack in the Oval Office after he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney and the Republicans may outraise us again -- you can bet they'll have a whole slew of special interests who want to see Romney make good on his promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is unstoppable when we put our minds to it.

Please donate $X or more today, before the critical deadline:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Yesterday I shared an emotional moment with Barack in the Oval Office after he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney and the Republicans may outraise us again -- you can bet they'll have a whole slew of special interests who want to see Romney make good on his promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is unstoppable when we put our minds to it.

Please donate $X or more today, before the critical deadline:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

--

Yesterday I shared an emotional moment with Barack in the Oval Office

after he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically

unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney

and the Republicans may outraise us again -- you can bet they'll have a

whole slew of special interests who want to see Romney make good on his

promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is unstoppable

when we put our minds to it.

Please donate $X or more today, before the critical deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Thanks,

Joe

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



Yesterday I shared an emotional moment with Barack in the Oval Office after

he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically

unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far.

Romney and the Republicans may outraise us again you can bet they'll

have a whole slew of special interests who want to see Romney make good on

his promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is

unstoppable when we put our minds to it.

Thank you for being one of this campaign's most generous donors. Today,

just one day out from the most important fundraising deadline of this

election so far, you're just $X.00 away from the maximum personal

contribution you can make at this point in the campaign.

We're counting on you.

Please donate $X.00, before the critical deadline:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to:

[url]



--

Yesterday I shared an emotional moment with Barack in the Oval Office after

he learned health reform had been upheld.

Barack Obama is a man who refused to give up. No matter how politically

unpopular it was, he knew it was the right thing to do.

Tomorrow is the biggest fundraising deadline of this election so far. Romney

and the Republicans may outraise us again -- you can bet they'll have a

whole slew of special interests who want to see Romney make good on his

promise to repeal Obamacare on Day One.

But they can't beat us if we pull together. Our grassroots movement is

unstoppable when we put our minds to it.

Please donate $X or more today, before the critical deadline:

[url]



Thanks,

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible







Version: 2012.0.2180 / Virus Database: 2437/5099 - Release Date: 06/28/12