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Reverse-Engineering the 2012 Campaign

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5 email variations

10

recipients

ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

10

recipients



The next 12 hours are critical: Until MIDNIGHT TONIGHT, your gift will be matched 3-to-1.

It's crunch time -- it's October -- and new polls show Mitt Romney closing the gap nationally, and in key battlegrounds like Florida 47-46 and Virginia 48-46 .

And with Karl Rove's largest attack ad campaign running across the nation, they are doubling down everywhere to swing this election to Mitt Romney and the Republicans.

Every Democrat has to make a choice in the next 12 hours. You know that Mitt's billionaire financiers are choosing to stand behind him. Your immediate help is needed to fight for President Obama and a Democratic Senate — Can you give $X right away? We need 4,223 more donations by midnight.

This is urgent — for 12 hours only we'll triple match your gift and $X will equal $X Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

REMINDER: For the next 8 hours only we will triple match your gift.

Brand new polls have Mitt up three points in Florida, one in Ohio, and three in Virginia. We need to reverse this trend immediately to keep Romney and the Republicans from taking the White House and Senate.

You can help stop them. The triple match ends in just 8 hours — please make a $X contribution right away, and it will be worth $X [url] -Anna

----------Original message from: Crystal King, TO: Anna Chu, DATE: 10/5/2012, SUBJECT: Polling update----------

ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

3

recipients

MIDNIGHT DEADLINE: For just 4 hours more we will triple match your gift.

On Monday, President Obama was polling ahead by one point in Florida and two in Virginia. Now, he's down by three points in both battleground states. These polls show we're at the most critical moment of this election. Either fight for President Obama now, or permanently fall behind and lose the election and the Senate.

Until midnight only, we will triple match your gift. Please contribute $X by midnight—it will count for $X. 1,354 more donations to go. -Jason

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

2

recipients



REMINDER: For the next 8 hours only we will triple match your gift.

Brand new polls have Mitt up three points in Florida, one in Ohio, and three in Virginia. We need to reverse this trend immediately to keep Romney and the Republicans from taking the White House and Senate.   You can help stop them. The triple match ends in just 8 hours— please make a $X contribution right away, and it will be worth $X [url] -Anna

________________________________

Subject: Polling update

From: info@dscc.org

Sent: Oct. 5, 2012, 9:27 a.m.


ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

 

Compare variations

Subject: Polling update

From: info@dscc.org

Sent: Oct. 5, 2012, 9:27 a.m.


ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--



The next 12 hours are critical: Until MIDNIGHT TONIGHT, your gift will be matched 3-to-1.

It's crunch time -- it's October -- and new polls show Mitt Romney closing the gap nationally, and in key battlegrounds like Florida 47-46 and Virginia 48-46 .

And with Karl Rove's largest attack ad campaign running across the nation, they are doubling down everywhere to swing this election to Mitt Romney and the Republicans.

Every Democrat has to make a choice in the next 12 hours. You know that Mitt's billionaire financiers are choosing to stand behind him. Your immediate help is needed to fight for President Obama and a Democratic Senate — Can you give $X right away? We need 4,223 more donations by midnight.

This is urgent — for 12 hours only we'll triple match your gift and $X will equal $X Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

REMINDER: For the next 8 hours only we will triple match your gift.

Brand new polls have Mitt up three points in Florida, one in Ohio, and three in Virginia. We need to reverse this trend immediately to keep Romney and the Republicans from taking the White House and Senate.

You can help stop them. The triple match ends in just 8 hours — please make a $X contribution right away, and it will be worth $X [url] -Anna

----------Original message from: Crystal King, TO: Anna Chu, DATE: 10/5/2012, SUBJECT: Polling update----------

ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

MIDNIGHT DEADLINE: For just 4 hours more we will triple match your gift.

On Monday, President Obama was polling ahead by one point in Florida and two in Virginia. Now, he's down by three points in both battleground states. These polls show we're at the most critical moment of this election. Either fight for President Obama now, or permanently fall behind and lose the election and the Senate.

Until midnight only, we will triple match your gift. Please contribute $X by midnight—it will count for $X. 1,354 more donations to go. -Jason

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--



REMINDER: For the next 8 hours only we will triple match your gift.

Brand new polls have Mitt up three points in Florida, one in Ohio, and three in Virginia. We need to reverse this trend immediately to keep Romney and the Republicans from taking the White House and Senate.   You can help stop them. The triple match ends in just 8 hours— please make a $X contribution right away, and it will be worth $X [url] -Anna

________________________________