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Reverse-Engineering the 2012 Campaign

Are you awake?

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

5 email variations

47

recipients



President Obama made his donation to the campaign, just in time for the big July deadline.

Join him now by donating $X or more -- you still have a few hours until midnight your time:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

18

recipients

Obama - Biden

Do you know what this is? It's President Obama making his donation to the campaign, just in time for the big July deadline.

Really.

Join him now by donating $X or more -- you still have a few hours until midnight your time.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount.

Join President Obama and donate

Need those links again? Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

7

recipients



There's an important detail about tonight's deadline that you should know.

It happens at midnight wherever you live. So even if you make a donation from the West Coast before midnight, it still counts in our July totals.

I'll be awake for a while. But I'm OK with that. At the end of the day, I get to crunch the numbers, and see just how many folks like you have joined our cause.

The difference between a good deadline performance and a great deadline performance could decide something as important as whether we hire 20 new organizers next week in Virginia.

That's why we've been emailing, and it's why I hope you'll chip in with $X one more time before midnight your time:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



If so, I have a quick favor to ask.

Can you make a donation before we hit the midnight deadline? I'll be grateful for it.

[url]

Hey, even if you don't get this before midnight, you can still chip in to help build this campaign and I'll still be grateful.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



President Obama made his donation to the campaign, just in time for the big July deadline.

Join him now by donating $X or more -- you still have a few hours until midnight your time.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Are you awake?

From: info@barackobama.com

Sent: July 31, 2012, 8:48 p.m.




President Obama made his donation to the campaign, just in time for the big July deadline.

Join him now by donating $X or more -- you still have a few hours until midnight your time:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Are you awake?

From: info@barackobama.com

Sent: July 31, 2012, 8:48 p.m.




President Obama made his donation to the campaign, just in time for the big July deadline.

Join him now by donating $X or more -- you still have a few hours until midnight your time:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



President Obama made his donation to the campaign, just in time for the big July deadline.

Join him now by donating $X or more -- you still have a few hours until midnight your time:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Do you know what this is? It's President Obama making his donation to the campaign, just in time for the big July deadline.

Really.

Join him now by donating $X or more -- you still have a few hours until midnight your time.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount.

Join President Obama and donate

Need those links again? Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



There's an important detail about tonight's deadline that you should know.

It happens at midnight wherever you live. So even if you make a donation from the West Coast before midnight, it still counts in our July totals.

I'll be awake for a while. But I'm OK with that. At the end of the day, I get to crunch the numbers, and see just how many folks like you have joined our cause.

The difference between a good deadline performance and a great deadline performance could decide something as important as whether we hire 20 new organizers next week in Virginia.

That's why we've been emailing, and it's why I hope you'll chip in with $X one more time before midnight your time:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



If so, I have a quick favor to ask.

Can you make a donation before we hit the midnight deadline? I'll be grateful for it.

[url]

Hey, even if you don't get this before midnight, you can still chip in to help build this campaign and I'll still be grateful.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



President Obama made his donation to the campaign, just in time for the big July deadline.

Join him now by donating $X or more -- you still have a few hours until midnight your time.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.