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Reverse-Engineering the 2012 Campaign

Are you better off?

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Romney-Ryan [url]

President Obama and his liberal allies just don't get it.

The middle class has been crushed under his administration. Gas prices have doubled, incomes have dropped, poverty is headed toward fifty-year highs, and unemployment has been above 8 percent for 42 straight months.

And yet, he still wants you to believe you are better off now than you were four years ago.

Americans deserve a president who gets it: a leader who understands we're not better off, and who has a plan to fix it.

The present administration has made its choices. And Mitt Romney and I have made ours: before the math and the momentum overwhelm us all, we are going to solve this nation's economic problems and get America back on track.

Our Plan for a Stronger Middle Class means more jobs, more take-home pay, and better opportunities for all Americans. And we will restore, protect, and strengthen Medicare -- for my Mom's generation, for my generation, and for our children's generation.

With your help, the Republican team will begin to undo the damage of the last four years. If we're smart and we're serious, together we can fix this.

Donate $X today to help us get America back to work.

Thank you,

Paul Ryan

[url] Victory_Disclaimer

Subject: Are you better off?

From: Paul Ryan [mailto:info@mittromney.com]

Sent: Sept. 3, 2012, 11:36 a.m.


To view this email as a web page, go here.

Romney-Ryan [url]

President Obama and his liberal allies just don't get it.

The middle class has been crushed under his administration. Gas prices have doubled, incomes have dropped, poverty is headed toward fifty-year highs, and unemployment has been above 8 percent for 42 straight months.

And yet, he still wants you to believe you are better off now than you were four years ago.

Americans deserve a president who gets it: a leader who understands we're not better off, and who has a plan to fix it.

The present administration has made its choices. And Mitt Romney and I have made ours: before the math and the momentum overwhelm us all, we are going to solve this nation's economic problems and get America back on track.

Our Plan for a Stronger Middle Class means more jobs, more take-home pay, and better opportunities for all Americans. And we will restore, protect, and strengthen Medicare -- for my Mom's generation, for my generation, and for our children's generation.

With your help, the Republican team will begin to undo the damage of the last four years. If we're smart and we're serious, together we can fix this.

Donate $X today to help us get America back to work.

Thank you,

Paul Ryan

[url] Victory_Disclaimer