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Reverse-Engineering the 2012 Campaign

[name]ert, thank you.

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

3 email variations

60

recipients



I know your life is full -- with work, or school, or family -- and yet you still find the time to help out when you can.

You may have a tight budget, but you give what you can afford.

A woman recently told the campaign her family skipped a pizza dinner at their favorite place so that they could make a difference in this election.

That is the commitment that drives this campaign.

If you can support Barack with a donation today, please know it makes a huge difference. If we win, it will be because of what you did at moments like this:

[url]

Michelle

P.S. -- It meant a lot to me to speak with you and everyone else last night. Thank you for everything you do.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients



I know your life is full -- with work, or school, or family -- and yet you still find the time to help out when you can.

You may have a tight budget, but you give what you can afford.

A woman recently told the campaign her family skipped a pizza dinner at their favorite place so that they could make a difference in this election.

That is the commitment that drives this campaign.

If you can support Barack with a donation today, please know it makes a huge difference. If we win, it will be because of what you did at moments like this.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Michelle

P.S. -- It meant a lot to me to speak with you and everyone else last night. Thank you for everything you do.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



Obama for America

It meant a lot to me to speak with you and everyone else last night.

This is personal for me.

And I hope it is for you, too.

Because it won't be what I do that wins this election -- it will be what you do.

Please do what you can. Give $X or more now:

_[url] _

Thank you.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: This amazes me:

From: info@barackobama.com

Sent: Sept. 5, 2012, 8:07 a.m.




I know your life is full -- with work, or school, or family -- and yet you still find the time to help out when you can.

You may have a tight budget, but you give what you can afford.

A woman recently told the campaign her family skipped a pizza dinner at their favorite place so that they could make a difference in this election.

That is the commitment that drives this campaign.

If you can support Barack with a donation today, please know it makes a huge difference. If we win, it will be because of what you did at moments like this:

[url]

Michelle

P.S. -- It meant a lot to me to speak with you and everyone else last night. Thank you for everything you do.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: This amazes me:

From: info@barackobama.com

Sent: Sept. 5, 2012, 8:07 a.m.




I know your life is full -- with work, or school, or family -- and yet you still find the time to help out when you can.

You may have a tight budget, but you give what you can afford.

A woman recently told the campaign her family skipped a pizza dinner at their favorite place so that they could make a difference in this election.

That is the commitment that drives this campaign.

If you can support Barack with a donation today, please know it makes a huge difference. If we win, it will be because of what you did at moments like this:

[url]

Michelle

P.S. -- It meant a lot to me to speak with you and everyone else last night. Thank you for everything you do.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I know your life is full -- with work, or school, or family -- and yet you still find the time to help out when you can.

You may have a tight budget, but you give what you can afford.

A woman recently told the campaign her family skipped a pizza dinner at their favorite place so that they could make a difference in this election.

That is the commitment that drives this campaign.

If you can support Barack with a donation today, please know it makes a huge difference. If we win, it will be because of what you did at moments like this:

[url]

Michelle

P.S. -- It meant a lot to me to speak with you and everyone else last night. Thank you for everything you do.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I know your life is full -- with work, or school, or family -- and yet you still find the time to help out when you can.

You may have a tight budget, but you give what you can afford.

A woman recently told the campaign her family skipped a pizza dinner at their favorite place so that they could make a difference in this election.

That is the commitment that drives this campaign.

If you can support Barack with a donation today, please know it makes a huge difference. If we win, it will be because of what you did at moments like this.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Michelle

P.S. -- It meant a lot to me to speak with you and everyone else last night. Thank you for everything you do.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Obama for America

It meant a lot to me to speak with you and everyone else last night.

This is personal for me.

And I hope it is for you, too.

Because it won't be what I do that wins this election -- it will be what you do.

Please do what you can. Give $X or more now:

_[url] _

Thank you.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible