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Reverse-Engineering the 2012 Campaign

Bad news for Mitt:

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3 email variations

20

recipients



This would be amazing:

Less than 24 hours after last night's debate, we have the chance to set a new all-time record for grassroots support!

That's definitely not what Mitt Romney bargained for when he walked off the stage last night.

As of 11am, we are just $X away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

13

recipients

Mitt Romney's not going to like this:

Less than 24 hours after last night's debate, we're on the verge of setting a new all-time record for grassroots support!

We're just 2,857 donations away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and your donation will be triple-matched!

Let's do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

8

recipients



This is so inspiring:

As of 4pm, we are just $X away from the biggest online fundraising month we've ever had!

That's definitely not what Speaker Boehner bargained for when his Republican Members of Congress poured in $X.1 million to save their Tea Party majority.

If 1,800 more supporters step up today, we can break the all-time record. Will you help put us over the top?

Help break the record: Contribute $X before midnight and we'll triple-match your gift.

Republicans and their Super PAC allies thought they could land a “knockout blow” by filling the airwaves with deceptive attack ads. If we can break this record today, we can fight their attacks and claim the momentum at the most critical point of this election.

Donate $X or whatever you can today your donation will be triple-matched:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: He's not going to like this:

From: dccc@dccc.org

Sent: Oct. 23, 2012, 3:19 p.m.




This would be amazing:

Less than 24 hours after last night's debate, we have the chance to set a new all-time record for grassroots support!

That's definitely not what Mitt Romney bargained for when he walked off the stage last night.

As of 11am, we are just $X away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: He's not going to like this:

From: dccc@dccc.org

Sent: Oct. 23, 2012, 3:19 p.m.




This would be amazing:

Less than 24 hours after last night's debate, we have the chance to set a new all-time record for grassroots support!

That's definitely not what Mitt Romney bargained for when he walked off the stage last night.

As of 11am, we are just $X away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



This would be amazing:

Less than 24 hours after last night's debate, we have the chance to set a new all-time record for grassroots support!

That's definitely not what Mitt Romney bargained for when he walked off the stage last night.

As of 11am, we are just $X away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Mitt Romney's not going to like this:

Less than 24 hours after last night's debate, we're on the verge of setting a new all-time record for grassroots support!

We're just 2,857 donations away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and your donation will be triple-matched!

Let's do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



This is so inspiring:

As of 4pm, we are just $X away from the biggest online fundraising month we've ever had!

That's definitely not what Speaker Boehner bargained for when his Republican Members of Congress poured in $X.1 million to save their Tea Party majority.

If 1,800 more supporters step up today, we can break the all-time record. Will you help put us over the top?

Help break the record: Contribute $X before midnight and we'll triple-match your gift.

Republicans and their Super PAC allies thought they could land a “knockout blow” by filling the airwaves with deceptive attack ads. If we can break this record today, we can fight their attacks and claim the momentum at the most critical point of this election.

Donate $X or whatever you can today your donation will be triple-matched:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!