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Reverse-Engineering the 2012 Campaign

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2 email variations

9

recipients

--

We've got 18 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Karl Rove and the Koch Brothers have instructed their Super PACs to drop millions into the closest races in the country to save Boehner's Tea Party majority.

We need to raise $X more by our midnight ad buy deadline to fight the attacks.

6 HOURS LEFT: Donate $X or more to win a Democratic majority for President Obama?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

7

recipients



WALL STREET JOURNAL: "The groups, which include Karl Rove's Crossroads GPS and a super PAC founded by allies of Majority Leader Eric Cantor R., Va. , are launching more than $X million in television and online ads over the next few D, we're getting outspent. Badly.

We're getting calls from campaigns that are being overwhelmed on the airwaves by nearly 2-to-1 in races we have to win. The latest polls shows the race for the House is deadlocked but there's no way that'll hold if our Democratic candidates continue to get pummeled like this.

We have 12 hours left until our ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?



If we fail in this election, we'll get another two years of Boehner, Cantor, and the Republicans blocking everything President Obama proposes. Don't let it happen.

Please donate $X or whatever you can to close the spending gap today: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: Slew of new polls:

From: Democratic Headquarters [mailto:dccc@dccc.org]

Sent: Oct. 19, 2012, 1:02 p.m.


--

We've got 18 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Karl Rove and the Koch Brothers have instructed their Super PACs to drop millions into the closest races in the country to save Boehner's Tea Party majority.

We need to raise $X more by our midnight ad buy deadline to fight the attacks.

6 HOURS LEFT: Donate $X or more to win a Democratic majority for President Obama?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: Slew of new polls:

From: Democratic Headquarters [mailto:dccc@dccc.org]

Sent: Oct. 19, 2012, 1:02 p.m.


--

We've got 18 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Karl Rove and the Koch Brothers have instructed their Super PACs to drop millions into the closest races in the country to save Boehner's Tea Party majority.

We need to raise $X more by our midnight ad buy deadline to fight the attacks.

6 HOURS LEFT: Donate $X or more to win a Democratic majority for President Obama?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

We've got 18 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Karl Rove and the Koch Brothers have instructed their Super PACs to drop millions into the closest races in the country to save Boehner's Tea Party majority.

We need to raise $X more by our midnight ad buy deadline to fight the attacks.

6 HOURS LEFT: Donate $X or more to win a Democratic majority for President Obama?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



WALL STREET JOURNAL: "The groups, which include Karl Rove's Crossroads GPS and a super PAC founded by allies of Majority Leader Eric Cantor R., Va. , are launching more than $X million in television and online ads over the next few D, we're getting outspent. Badly.

We're getting calls from campaigns that are being overwhelmed on the airwaves by nearly 2-to-1 in races we have to win. The latest polls shows the race for the House is deadlocked but there's no way that'll hold if our Democratic candidates continue to get pummeled like this.

We have 12 hours left until our ad buy deadline: Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?



If we fail in this election, we'll get another two years of Boehner, Cantor, and the Republicans blocking everything President Obama proposes. Don't let it happen.

Please donate $X or whatever you can to close the spending gap today: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!