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Reverse-Engineering the 2012 Campaign

I'm about to take the stage

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3 email variations

67

recipients



Tonight I'll take the stage in Charlotte to talk about why my husband -- and our president -- is the right man for the job.

Twenty-three years ago, I fell in love with Barack because of his passion, sense of purpose, and his determination to make life better for other people. It's just who he is -- and it's who he continues to be every day in the White House.

And for these next two months, we've got to give it everything we've got so that we have the chance to finish what we started.

Already this week, folks have chipped in more than 120,000 grassroots donations to help build this organization. That's just incredible.

So let's see how many people we can get to chip in by the end of this convention. If you think Barack's the right man for the job, please show your support with donation of $X or more today:

[url]

Thanks,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



"We're in this together."

That's what Barack always says -- and it's true.

For the past three months, Barack has been outraised by the other side.

We can close the gap, and we can still win -- but only if you're in this with us.

This is our big week, and your donation will help us make it even bigger:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



Tonight I'll take the stage in Charlotte to talk about why my husband -- and our president -- is the right man for the job.

Twenty-three years ago, I fell in love with Barack because of his passion, sense of purpose, and his determination to make life better for other people. It's just who he is -- and it's who he continues to be every day in the White House.

And for these next two months, we've got to give it everything we've got so that we have the chance to finish what we started.

Already this week, folks have chipped in more than 120,000 grassroots donations to help build this organization. That's just incredible -- thank you for being one of them.

So let's see how many people we can get to chip in by the end of this convention. Please consider showing your support again with a donation of $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Barack

From: Michelle Obama [mailto:info@barackobama.com]

Sent: Sept. 4, 2012, 4:10 p.m.




Tonight I'll take the stage in Charlotte to talk about why my husband -- and our president -- is the right man for the job.

Twenty-three years ago, I fell in love with Barack because of his passion, sense of purpose, and his determination to make life better for other people. It's just who he is -- and it's who he continues to be every day in the White House.

And for these next two months, we've got to give it everything we've got so that we have the chance to finish what we started.

Already this week, folks have chipped in more than 120,000 grassroots donations to help build this organization. That's just incredible.

So let's see how many people we can get to chip in by the end of this convention. If you think Barack's the right man for the job, please show your support with donation of $X or more today:

[url]

Thanks,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Barack

From: Michelle Obama [mailto:info@barackobama.com]

Sent: Sept. 4, 2012, 4:10 p.m.




Tonight I'll take the stage in Charlotte to talk about why my husband -- and our president -- is the right man for the job.

Twenty-three years ago, I fell in love with Barack because of his passion, sense of purpose, and his determination to make life better for other people. It's just who he is -- and it's who he continues to be every day in the White House.

And for these next two months, we've got to give it everything we've got so that we have the chance to finish what we started.

Already this week, folks have chipped in more than 120,000 grassroots donations to help build this organization. That's just incredible.

So let's see how many people we can get to chip in by the end of this convention. If you think Barack's the right man for the job, please show your support with donation of $X or more today:

[url]

Thanks,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight I'll take the stage in Charlotte to talk about why my husband -- and our president -- is the right man for the job.

Twenty-three years ago, I fell in love with Barack because of his passion, sense of purpose, and his determination to make life better for other people. It's just who he is -- and it's who he continues to be every day in the White House.

And for these next two months, we've got to give it everything we've got so that we have the chance to finish what we started.

Already this week, folks have chipped in more than 120,000 grassroots donations to help build this organization. That's just incredible.

So let's see how many people we can get to chip in by the end of this convention. If you think Barack's the right man for the job, please show your support with donation of $X or more today:

[url]

Thanks,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



"We're in this together."

That's what Barack always says -- and it's true.

For the past three months, Barack has been outraised by the other side.

We can close the gap, and we can still win -- but only if you're in this with us.

This is our big week, and your donation will help us make it even bigger:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight I'll take the stage in Charlotte to talk about why my husband -- and our president -- is the right man for the job.

Twenty-three years ago, I fell in love with Barack because of his passion, sense of purpose, and his determination to make life better for other people. It's just who he is -- and it's who he continues to be every day in the White House.

And for these next two months, we've got to give it everything we've got so that we have the chance to finish what we started.

Already this week, folks have chipped in more than 120,000 grassroots donations to help build this organization. That's just incredible -- thank you for being one of them.

So let's see how many people we can get to chip in by the end of this convention. Please consider showing your support again with a donation of $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible