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Reverse-Engineering the 2012 Campaign

Tonight

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2 email variations

55

recipients



I am so proud of Barack -- and I can't wait to see him on stage during tonight's debate. It gives us both so much strength to know you're out there, cheering him on, building this campaign from the bottom up. Tonight at the debate, you're going to see the guy who will always be out there fighting tirelessly for you. Show Barack you're with him by donating $X or more: [url]

Michelle P.S. -- There is no better time to make a donation than right now. Tomorrow is the final FEC fundraising deadline of this campaign. What we raise will have a direct effect on how hard we can push in the final weeks. Donate today -- and thanks, again:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

16

recipients



I am so proud of Barack -- and I can't wait to see him on stage during tonight's debate.

It gives us both so much strength to know you're out there, cheering him on, building this campaign from the bottom up.

Tonight at the debate, you're going to see the guy who will always be out there fighting tirelessly for you.

Show Barack you're with him by donating $X.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later, and will help this campaign get the resources it needs to win:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Michelle

P.S. -- There is no better time to make a donation than right now. Tomorrow is the final FEC fundraising deadline of this campaign. What we raise will have a direct effect on how hard we can push in the final weeks. Donate today -- and thanks, again.

Contributions or gifts to Obama for America are not tax deductible

Subject: Tonight

From: info@barackobama.com

Sent: Oct. 16, 2012, 5:06 p.m.




I am so proud of Barack -- and I can't wait to see him on stage during tonight's debate. It gives us both so much strength to know you're out there, cheering him on, building this campaign from the bottom up. Tonight at the debate, you're going to see the guy who will always be out there fighting tirelessly for you. Show Barack you're with him by donating $X or more: [url]

Michelle P.S. -- There is no better time to make a donation than right now. Tomorrow is the final FEC fundraising deadline of this campaign. What we raise will have a direct effect on how hard we can push in the final weeks. Donate today -- and thanks, again:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Tonight

From: info@barackobama.com

Sent: Oct. 16, 2012, 5:06 p.m.




I am so proud of Barack -- and I can't wait to see him on stage during tonight's debate. It gives us both so much strength to know you're out there, cheering him on, building this campaign from the bottom up. Tonight at the debate, you're going to see the guy who will always be out there fighting tirelessly for you. Show Barack you're with him by donating $X or more: [url]

Michelle P.S. -- There is no better time to make a donation than right now. Tomorrow is the final FEC fundraising deadline of this campaign. What we raise will have a direct effect on how hard we can push in the final weeks. Donate today -- and thanks, again:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I am so proud of Barack -- and I can't wait to see him on stage during tonight's debate. It gives us both so much strength to know you're out there, cheering him on, building this campaign from the bottom up. Tonight at the debate, you're going to see the guy who will always be out there fighting tirelessly for you. Show Barack you're with him by donating $X or more: [url]

Michelle P.S. -- There is no better time to make a donation than right now. Tomorrow is the final FEC fundraising deadline of this campaign. What we raise will have a direct effect on how hard we can push in the final weeks. Donate today -- and thanks, again:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I am so proud of Barack -- and I can't wait to see him on stage during tonight's debate.

It gives us both so much strength to know you're out there, cheering him on, building this campaign from the bottom up.

Tonight at the debate, you're going to see the guy who will always be out there fighting tirelessly for you.

Show Barack you're with him by donating $X.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later, and will help this campaign get the resources it needs to win:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Michelle

P.S. -- There is no better time to make a donation than right now. Tomorrow is the final FEC fundraising deadline of this campaign. What we raise will have a direct effect on how hard we can push in the final weeks. Donate today -- and thanks, again.

Contributions or gifts to Obama for America are not tax deductible