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Reverse-Engineering the 2012 Campaign

[name]ert: Be my guest for the convention

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The model for this email is
  • weak
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  • accurate
accurate,
and found it may have been targeted based on donation signal* and state.
 

3 email variations

115

recipients



Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Chip in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte.

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



Feeling excited about the election?

Just wait till you hear Barack speak at the Democratic National Convention in Charlotte.

Nothing gets him fired up like the energy of a crowd -- and at the convention it'll be off the charts.

So how about joining me as my VIP guest? We'll sit together when Barack accepts the nomination -- and you'll get a chance to meet him as well.

Just donate $X or whatever you can to support Barack today, and you'll be automatically entered:

[url]

This is Barack's last campaign, and the Democratic National Convention is going to signal the final stage of this election. The finish line will be in our sights -- and Barack's speech will inspire us to give it all we've got over those last two months.

Want to be there? Please get your name in the hat soon:

[url]

Can't wait,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



Picture it: Tens of thousands of people from all across the country, gathered in common purpose.

Barack will take the stage. He'll talk about the country he envisions for our children and grandchildren -- a place where anyone can make it if they work hard and play by the rules.

You could be there, sitting with me up front. And you can bring along one special person in your life, too.

Chip in today, and you'll be automatically entered for the chance to be my personal guest and meet Barack before he accepts the Democratic nomination for president of the United States:

[url]

If you've never been before, the convention is something else.

It's inspiring to see people from all across the country come together around our values and beliefs. It's also a lot of fun.

So pitch in $X or whatever you can today, and you'll be automatically entered for the chance to join me and Barack in Charlotte:

[url]

Hope I'll see you there,

Michelle

P.S. -- You and your guest will be flown into Charlotte, your accommodations for all three nights will be covered, and you'll get VIP seats for the entire convention. Throw your name in the hat today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Be my VIP guest at the convention

From: info@barackobama.com

Sent: Aug. 16, 2012, 6:05 a.m.




Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Chip in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte.

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Be my VIP guest at the convention

From: info@barackobama.com

Sent: Aug. 16, 2012, 6:05 a.m.




Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Chip in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte.

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Chip in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte.

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Feeling excited about the election?

Just wait till you hear Barack speak at the Democratic National Convention in Charlotte.

Nothing gets him fired up like the energy of a crowd -- and at the convention it'll be off the charts.

So how about joining me as my VIP guest? We'll sit together when Barack accepts the nomination -- and you'll get a chance to meet him as well.

Just donate $X or whatever you can to support Barack today, and you'll be automatically entered:

[url]

This is Barack's last campaign, and the Democratic National Convention is going to signal the final stage of this election. The finish line will be in our sights -- and Barack's speech will inspire us to give it all we've got over those last two months.

Want to be there? Please get your name in the hat soon:

[url]

Can't wait,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Picture it: Tens of thousands of people from all across the country, gathered in common purpose.

Barack will take the stage. He'll talk about the country he envisions for our children and grandchildren -- a place where anyone can make it if they work hard and play by the rules.

You could be there, sitting with me up front. And you can bring along one special person in your life, too.

Chip in today, and you'll be automatically entered for the chance to be my personal guest and meet Barack before he accepts the Democratic nomination for president of the United States:

[url]

If you've never been before, the convention is something else.

It's inspiring to see people from all across the country come together around our values and beliefs. It's also a lot of fun.

So pitch in $X or whatever you can today, and you'll be automatically entered for the chance to join me and Barack in Charlotte:

[url]

Hope I'll see you there,

Michelle

P.S. -- You and your guest will be flown into Charlotte, your accommodations for all three nights will be covered, and you'll get VIP seats for the entire convention. Throw your name in the hat today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »