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Reverse-Engineering the 2012 Campaign

before 9pm

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3 email variations

21

recipients

--

Tonight's the big night!

If you want to let President Obama know that you're rooting for him at tonight's debate, now's the time to say it:

Add your name here to let Barack know that you're rooting for him tonight

76,224 supporters have already signed their name. Will you help us reach 100,000 by the time Barack takes the stage?

Add your name here -- [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

10

recipients

--

On taxes. On Medicare. On Wall Street reform. On Obamacare.

Mitt Romney just went on that debate stage and lied to the American people.

We've got one month until the election. If we don't have the resources to win, America will get Mitt Romney and a Republican Congress.

Will you donate $X or more right now to call out Republican lies?

It's moments like this that will decide this election. Let's go win this thing.

Ryan

Ryan Jham DCCC Rapid Response Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients

Thanks for adding your name!

The first Presidential debate is tonight!

It's a big moment, and you can be sure Mitt's going to try to throw a few "zingers" at President Obama.

Well, we have a message of our own for the President: Go Get 'Em Barack!

Please forward this email to 3 friends right now and ask them to add their name: [url]

We're trying to reach 100,000 strong standing behind President Obama before he walks on the stage tonight.

Thanks!

Democrats 2012

You can also share this petition on Facebook and Twitter:

Thank you for your support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

Subject: before 9pm

From: dccc@dccc.org

Sent: Oct. 3, 2012, 11:10 a.m.


--

Tonight's the big night!

If you want to let President Obama know that you're rooting for him at tonight's debate, now's the time to say it:

Add your name here to let Barack know that you're rooting for him tonight

76,224 supporters have already signed their name. Will you help us reach 100,000 by the time Barack takes the stage?

Add your name here -- [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: before 9pm

From: dccc@dccc.org

Sent: Oct. 3, 2012, 11:10 a.m.


--

Tonight's the big night!

If you want to let President Obama know that you're rooting for him at tonight's debate, now's the time to say it:

Add your name here to let Barack know that you're rooting for him tonight

76,224 supporters have already signed their name. Will you help us reach 100,000 by the time Barack takes the stage?

Add your name here -- [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Tonight's the big night!

If you want to let President Obama know that you're rooting for him at tonight's debate, now's the time to say it:

Add your name here to let Barack know that you're rooting for him tonight

76,224 supporters have already signed their name. Will you help us reach 100,000 by the time Barack takes the stage?

Add your name here -- [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

On taxes. On Medicare. On Wall Street reform. On Obamacare.

Mitt Romney just went on that debate stage and lied to the American people.

We've got one month until the election. If we don't have the resources to win, America will get Mitt Romney and a Republican Congress.

Will you donate $X or more right now to call out Republican lies?

It's moments like this that will decide this election. Let's go win this thing.

Ryan

Ryan Jham DCCC Rapid Response Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Thanks for adding your name!

The first Presidential debate is tonight!

It's a big moment, and you can be sure Mitt's going to try to throw a few "zingers" at President Obama.

Well, we have a message of our own for the President: Go Get 'Em Barack!

Please forward this email to 3 friends right now and ask them to add their name: [url]

We're trying to reach 100,000 strong standing behind President Obama before he walks on the stage tonight.

Thanks!

Democrats 2012

You can also share this petition on Facebook and Twitter:

Thank you for your support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.