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Reverse-Engineering the 2012 Campaign

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2 email variations

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recipients



I've been at the convention arena since Monday. My suit is wrinkled, my feet are killing me, and I think I've nearly killed my phone battery from overuse.

So I have to make this quick: It's been amazing. The enthusiasm here is off the charts, and the President hasn't even taken the stage yet.

But what's more remarkable is what's happening right now across the country: There have been 323,963 grassroots donations so far this week.

Before he takes the stage, show the President you stand with him, too. Donate $X or more today:

[url]

Thank you!!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Don't forget to tune in to the commercial-free DNC livestream hosted by Kal Penn starting at 8 p.m. Eastern Time tonight. It will have all the big speeches, plus some great exclusive content -- including an interview with me!

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



I'm about to walk out and accept the Democratic nomination for president.

We've all been on this road together, some of you since 2007, and let me tell you -- this is going to be the toughest stretch yet.

We've got to dig deep and finish what we started. And we have only two months to get the job done.

Chip in $X or more now, and build the campaign we need for the win:

[url]

Let's go,

Barack

P.S. -- This is my last campaign, and knowing you have my back means everything. I can't do this without you.

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Before he takes the stage...

From: info@barackobama.com

Sent: Sept. 6, 2012, 3:06 p.m.




I've been at the convention arena since Monday. My suit is wrinkled, my feet are killing me, and I think I've nearly killed my phone battery from overuse.

So I have to make this quick: It's been amazing. The enthusiasm here is off the charts, and the President hasn't even taken the stage yet.

But what's more remarkable is what's happening right now across the country: There have been 323,963 grassroots donations so far this week.

Before he takes the stage, show the President you stand with him, too. Donate $X or more today:

[url]

Thank you!!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Don't forget to tune in to the commercial-free DNC livestream hosted by Kal Penn starting at 8 p.m. Eastern Time tonight. It will have all the big speeches, plus some great exclusive content -- including an interview with me!

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Before he takes the stage...

From: info@barackobama.com

Sent: Sept. 6, 2012, 3:06 p.m.




I've been at the convention arena since Monday. My suit is wrinkled, my feet are killing me, and I think I've nearly killed my phone battery from overuse.

So I have to make this quick: It's been amazing. The enthusiasm here is off the charts, and the President hasn't even taken the stage yet.

But what's more remarkable is what's happening right now across the country: There have been 323,963 grassroots donations so far this week.

Before he takes the stage, show the President you stand with him, too. Donate $X or more today:

[url]

Thank you!!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Don't forget to tune in to the commercial-free DNC livestream hosted by Kal Penn starting at 8 p.m. Eastern Time tonight. It will have all the big speeches, plus some great exclusive content -- including an interview with me!

Contributions or gifts to Obama for America are not tax deductible.



I've been at the convention arena since Monday. My suit is wrinkled, my feet are killing me, and I think I've nearly killed my phone battery from overuse.

So I have to make this quick: It's been amazing. The enthusiasm here is off the charts, and the President hasn't even taken the stage yet.

But what's more remarkable is what's happening right now across the country: There have been 323,963 grassroots donations so far this week.

Before he takes the stage, show the President you stand with him, too. Donate $X or more today:

[url]

Thank you!!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Don't forget to tune in to the commercial-free DNC livestream hosted by Kal Penn starting at 8 p.m. Eastern Time tonight. It will have all the big speeches, plus some great exclusive content -- including an interview with me!

Contributions or gifts to Obama for America are not tax deductible.



I'm about to walk out and accept the Democratic nomination for president.

We've all been on this road together, some of you since 2007, and let me tell you -- this is going to be the toughest stretch yet.

We've got to dig deep and finish what we started. And we have only two months to get the job done.

Chip in $X or more now, and build the campaign we need for the win:

[url]

Let's go,

Barack

P.S. -- This is my last campaign, and knowing you have my back means everything. I can't do this without you.

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible