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Reverse-Engineering the 2012 Campaign

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Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

59

recipients



I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients



I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X to show it.

You're one of our most committed supporters. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

In just a bit, I'm going to head on stage, while I'm up there, I hope you remember one thing: This debate isn't about me, or Congressman Ryan.

It's about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Thanks, and I'll do my best to make you proud tonight.

Joe

Contributions or gifts to Obama for America are not tax deductible

Subject: Hey

From: info@barackobama.com

Sent: Oct. 11, 2012, 5:02 p.m.




I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Hey

From: info@barackobama.com

Sent: Oct. 11, 2012, 5:02 p.m.




I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X to show it.

You're one of our most committed supporters. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

In just a bit, I'm going to head on stage, while I'm up there, I hope you remember one thing: This debate isn't about me, or Congressman Ryan.

It's about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Thanks, and I'll do my best to make you proud tonight.

Joe

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »