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Reverse-Engineering the 2012 Campaign

Betting on you

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The Democratic Party -----------------------

Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him:

[url]

You'll be adding your name, from North Carolina, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

2

recipients

Democrats

Karl Rove is making a multimillion-dollar bet.

His groups, American Crossroads and Crossroads GPS, think if they put enough money into misleading TV ads trashing President Obama, voters won't be able to see straight.

That's not all. They're also betting on $X million as the magic number for taking control of the Senate. And they're pumping attack ads into House districts that could swing our way or theirs. Last month alone they spent millions of dollars attacking Governor Tim Kaine's Senate race in Virginia, along with other Democrats everywhere from New Mexico to Nebraska.

They're hoping we won't fight back. Too bad for them. We are. And we're doing it the right way: on the ground, with supporters telling their friends and neighbors the truth.

We're making a big bet -- on you.

Get behind Democrats with a donation today.

For Democrats to keep making progress, it's critical that we re-elect President Obama.

And it's equally important to make sure we have a Congress that's no longer gridlocked by House Republicans.

We know what the last two years have been like in Congress. We can't sit on the sidelines and let that happen again.

Every time Karl Rove, the Koch Brothers, and other outside groups throw $X million into a Senate race in Missouri, or $X million into a House race in Illinois, they're hoping we'll just fold.

That's not how it's going to go down.

There are 102 days to go, and there couldn't be more on the line. Get in the fight today:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

2

recipients

Democrats --

Obama campaign manager Jim Messina got it right when he said that "we made a big bet in this campaign."

Our big bet is on our supporters like you -- that your support can help us cross the finish line in November. And I couldn't be more confident that this bet is going to pay off.

Help give Democrats the resources they need to win on Election Day. Donate $X or more today.

Mitt Romney and the Republicans believe their big donors and outside groups can fund enough misleading TV ads to turn the election in their favor. Their campaigns aren't based on a plan to create jobs or improve people's lives. Their plan is to buy the White House with a mind-boggling amount of money. Seriously.

Democrats do things differently. We're counting on millions of Americans to go to bat for the candidates who are fighting for working families. The way we're going to elect the President and Democrats across the board is by volunteering, chipping in what we can, and talking to voters one on one.

Is it a bit of a risky proposition? Sure.

But it's a risk we're ready to take because we believe everyday Americans -- not special interests -- should decide elections. And because people like you will step up, showing we can go toe to toe with any super PAC or wealthy individual.

We're staring down the most urgent fundraising deadline yet. Donate $X today to prove that we not only have the better strategy, we have a winning strategy:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Subject: Sign Barack's card

From: democraticparty@democrats.org

Sent: July 27, 2012, 7:14 a.m.


The Democratic Party -----------------------

Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him:

[url]

You'll be adding your name, from North Carolina, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: Sign Barack's card

From: democraticparty@democrats.org

Sent: July 27, 2012, 7:14 a.m.


The Democratic Party -----------------------

Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him:

[url]

You'll be adding your name, from North Carolina, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him:

[url]

You'll be adding your name, from North Carolina, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats

Karl Rove is making a multimillion-dollar bet.

His groups, American Crossroads and Crossroads GPS, think if they put enough money into misleading TV ads trashing President Obama, voters won't be able to see straight.

That's not all. They're also betting on $X million as the magic number for taking control of the Senate. And they're pumping attack ads into House districts that could swing our way or theirs. Last month alone they spent millions of dollars attacking Governor Tim Kaine's Senate race in Virginia, along with other Democrats everywhere from New Mexico to Nebraska.

They're hoping we won't fight back. Too bad for them. We are. And we're doing it the right way: on the ground, with supporters telling their friends and neighbors the truth.

We're making a big bet -- on you.

Get behind Democrats with a donation today.

For Democrats to keep making progress, it's critical that we re-elect President Obama.

And it's equally important to make sure we have a Congress that's no longer gridlocked by House Republicans.

We know what the last two years have been like in Congress. We can't sit on the sidelines and let that happen again.

Every time Karl Rove, the Koch Brothers, and other outside groups throw $X million into a Senate race in Missouri, or $X million into a House race in Illinois, they're hoping we'll just fold.

That's not how it's going to go down.

There are 102 days to go, and there couldn't be more on the line. Get in the fight today:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Democrats --

Obama campaign manager Jim Messina got it right when he said that "we made a big bet in this campaign."

Our big bet is on our supporters like you -- that your support can help us cross the finish line in November. And I couldn't be more confident that this bet is going to pay off.

Help give Democrats the resources they need to win on Election Day. Donate $X or more today.

Mitt Romney and the Republicans believe their big donors and outside groups can fund enough misleading TV ads to turn the election in their favor. Their campaigns aren't based on a plan to create jobs or improve people's lives. Their plan is to buy the White House with a mind-boggling amount of money. Seriously.

Democrats do things differently. We're counting on millions of Americans to go to bat for the candidates who are fighting for working families. The way we're going to elect the President and Democrats across the board is by volunteering, chipping in what we can, and talking to voters one on one.

Is it a bit of a risky proposition? Sure.

But it's a risk we're ready to take because we believe everyday Americans -- not special interests -- should decide elections. And because people like you will step up, showing we can go toe to toe with any super PAC or wealthy individual.

We're staring down the most urgent fundraising deadline yet. Donate $X today to prove that we not only have the better strategy, we have a winning strategy:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.