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Reverse-Engineering the 2012 Campaign

Sprint to the finish

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3 email variations

23

recipients

Democrats --

There are some very big decisions for Democrats coming up in the next few weeks.

How many last-minute organizers can we put on the ground in the battleground states? How many calls can we make to get folks to the polls for President Obama and Democrats?

Those decisions are being made in the next week or two, not next month.

And the answers hinge on you, This month's FEC deadline is at midnight. Can you chip in right now?

I know we send you a lot of emails, but this is important.

When the clock strikes midnight tonight, this critical fundraising deadline will be over -- and this game will be set.

If you can, please chip in $X or more to help President Obama and Democrats right now:

[url]

On behalf of every Democrat out there fighting this year, thank you.

Just a few weeks to go.

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- The election is only 37 days away -- your donation means more now than ever before. Chip in $X or more now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--

22

recipients

Description: Democrats

I believe there should be balance in your life -- normally. But today's the last day before the biggest FEC fundraising deadline of this election so far.

So even though it's my birthday, my husband and son will be dining on their own tonight. And I'm here at the office, sending this email and hoping you'll respond before midnight. No complaints -- I'm happy to be here. This is important.

That deadline is a few hours away. Can I count you in for $X or more?

We've got a month left to sprint to the finish, and do everything possible to help Democrats win.

People are working SO incredibly hard across the country because, if Mitt Romney wins, that's a victory for Karl Rove, Sheldon Adelson, and the Koch brothers.

And it would be a crushing, scary defeat for women, for our children, for veterans, college students, and anyone who works hard to retire with the benefits they've earned. Or anyone who's sick or whose children depend on affordable health care. In short, pretty much all of us.

So please, if you can, chip in now. Tomorrow we've got to make some tough calls about what races we can and can't lean into, and your help right now could make the difference:

[url]

Thank you, thank you, thank you.

Hildy

Hildy Kuryk National Finance Director Democratic National Committee

P.S. -- I promise, we won't be emailing you again today, this is it! Make a donation of $X or more before midnight.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list. Description: [url] /open.gif

4

recipients

The Democratic Party -----------------------

I'll keep this short.

Tonight is the most important fundraising deadline of this election so far, and it's time for us all to step up.

How much we raise before midnight tonight will determine the resources we have heading into the final month of this election. It will determine how many doors we can knock on, how many TV ads we can run, and whether we have what we need to get every voter we can to the polls between now and Election Day.

The way we win is by doing this together, each of us stepping up to do our part.

Donate $X or more before tonight's critical fundraising deadline and let's head into this final month with as much momentum as we can get:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- The election is only 37 days away -- your donation means more now than ever before. Chip in $X or more now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Subject: Very big decisions

From: democraticparty@democrats.org

Sent: Sept. 30, 2012, 11:13 a.m.


Democrats --

There are some very big decisions for Democrats coming up in the next few weeks.

How many last-minute organizers can we put on the ground in the battleground states? How many calls can we make to get folks to the polls for President Obama and Democrats?

Those decisions are being made in the next week or two, not next month.

And the answers hinge on you, This month's FEC deadline is at midnight. Can you chip in right now?

I know we send you a lot of emails, but this is important.

When the clock strikes midnight tonight, this critical fundraising deadline will be over -- and this game will be set.

If you can, please chip in $X or more to help President Obama and Democrats right now:

[url]

On behalf of every Democrat out there fighting this year, thank you.

Just a few weeks to go.

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- The election is only 37 days away -- your donation means more now than ever before. Chip in $X or more now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--

 

Compare variations

Subject: Very big decisions

From: democraticparty@democrats.org

Sent: Sept. 30, 2012, 11:13 a.m.


Democrats --

There are some very big decisions for Democrats coming up in the next few weeks.

How many last-minute organizers can we put on the ground in the battleground states? How many calls can we make to get folks to the polls for President Obama and Democrats?

Those decisions are being made in the next week or two, not next month.

And the answers hinge on you, This month's FEC deadline is at midnight. Can you chip in right now?

I know we send you a lot of emails, but this is important.

When the clock strikes midnight tonight, this critical fundraising deadline will be over -- and this game will be set.

If you can, please chip in $X or more to help President Obama and Democrats right now:

[url]

On behalf of every Democrat out there fighting this year, thank you.

Just a few weeks to go.

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- The election is only 37 days away -- your donation means more now than ever before. Chip in $X or more now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--

Democrats --

There are some very big decisions for Democrats coming up in the next few weeks.

How many last-minute organizers can we put on the ground in the battleground states? How many calls can we make to get folks to the polls for President Obama and Democrats?

Those decisions are being made in the next week or two, not next month.

And the answers hinge on you, This month's FEC deadline is at midnight. Can you chip in right now?

I know we send you a lot of emails, but this is important.

When the clock strikes midnight tonight, this critical fundraising deadline will be over -- and this game will be set.

If you can, please chip in $X or more to help President Obama and Democrats right now:

[url]

On behalf of every Democrat out there fighting this year, thank you.

Just a few weeks to go.

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- The election is only 37 days away -- your donation means more now than ever before. Chip in $X or more now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--

Description: Democrats

I believe there should be balance in your life -- normally. But today's the last day before the biggest FEC fundraising deadline of this election so far.

So even though it's my birthday, my husband and son will be dining on their own tonight. And I'm here at the office, sending this email and hoping you'll respond before midnight. No complaints -- I'm happy to be here. This is important.

That deadline is a few hours away. Can I count you in for $X or more?

We've got a month left to sprint to the finish, and do everything possible to help Democrats win.

People are working SO incredibly hard across the country because, if Mitt Romney wins, that's a victory for Karl Rove, Sheldon Adelson, and the Koch brothers.

And it would be a crushing, scary defeat for women, for our children, for veterans, college students, and anyone who works hard to retire with the benefits they've earned. Or anyone who's sick or whose children depend on affordable health care. In short, pretty much all of us.

So please, if you can, chip in now. Tomorrow we've got to make some tough calls about what races we can and can't lean into, and your help right now could make the difference:

[url]

Thank you, thank you, thank you.

Hildy

Hildy Kuryk National Finance Director Democratic National Committee

P.S. -- I promise, we won't be emailing you again today, this is it! Make a donation of $X or more before midnight.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list. Description: [url] /open.gif

The Democratic Party -----------------------

I'll keep this short.

Tonight is the most important fundraising deadline of this election so far, and it's time for us all to step up.

How much we raise before midnight tonight will determine the resources we have heading into the final month of this election. It will determine how many doors we can knock on, how many TV ads we can run, and whether we have what we need to get every voter we can to the polls between now and Election Day.

The way we win is by doing this together, each of us stepping up to do our part.

Donate $X or more before tonight's critical fundraising deadline and let's head into this final month with as much momentum as we can get:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- The election is only 37 days away -- your donation means more now than ever before. Chip in $X or more now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]