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Reverse-Engineering the 2012 Campaign

Bill Clinton's message

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2 email variations

6

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Roll Call Headline: “Late surges shake fight for Senate”

Karl Rove's largest ad campaign ever is creating a Republican surge in the polls: Polling Update Ohio Sherrod Brown D 50 Josh Mandel R 48 Virginia Tim Kaine D 46 George Allen R 48 Wisconsin Tammy Baldwin D 47 Tommy Thompson R 48

Today, our projections show chances of keeping the Senate have dropped below 50%. But the “Stop the Takeover” Fund will turn this around. Before tomorrow's final ad buy deadline, we must wire funds to deadlocked battlegrounds and match Rove's millions on the air. Can you give $X in the next 36 hours? This is your last chance. ------------------------------

----------Original message FROM: Bill Clinton, DATE: 10/31/2012, SUBJECT: You----------

Every choice you make determines your future.

But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something ,or do nothing.

And I believe with all my heart that doing nothing would be a tremendous mistake.

If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.

That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.

I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.

So don't walk away from this challenge. Make the right choice today: [url]

Bill Clinton

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



Roll Call Headline: “Late surges shake fight for Senate”

Karl Rove’s largest ad campaign ever is creating a Republican surge in the polls: Polling Update

Ohio

Sherrod Brown D

50

Josh Mandel R

48

Virginia

Tim Kaine D

46

George Allen R

48

Wisconsin

Tammy Baldwin D

47

Tommy Thompson R

48

Today, our projections show chances of keeping the Senate have dropped below 50%. But the “Stop the Takeover” Fund will turn this around. Before tomorrow’s final ad buy deadline, we must wire funds to deadlocked battlegrounds and match Rove’s millions on the air. Can you give $X in the next 36 hours? This is your last chance.

________________________________

Subject: Bill Clinton's message

From: info@dscc.org

Sent: Nov. 1, 2012, 4:00 a.m.


Roll Call Headline: “Late surges shake fight for Senate”

Karl Rove's largest ad campaign ever is creating a Republican surge in the polls: Polling Update Ohio Sherrod Brown D 50 Josh Mandel R 48 Virginia Tim Kaine D 46 George Allen R 48 Wisconsin Tammy Baldwin D 47 Tommy Thompson R 48

Today, our projections show chances of keeping the Senate have dropped below 50%. But the “Stop the Takeover” Fund will turn this around. Before tomorrow's final ad buy deadline, we must wire funds to deadlocked battlegrounds and match Rove's millions on the air. Can you give $X in the next 36 hours? This is your last chance. ------------------------------

----------Original message FROM: Bill Clinton, DATE: 10/31/2012, SUBJECT: You----------

Every choice you make determines your future.

But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something ,or do nothing.

And I believe with all my heart that doing nothing would be a tremendous mistake.

If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.

That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.

I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.

So don't walk away from this challenge. Make the right choice today: [url]

Bill Clinton

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Bill Clinton's message

From: info@dscc.org

Sent: Nov. 1, 2012, 4:00 a.m.


Roll Call Headline: “Late surges shake fight for Senate”

Karl Rove's largest ad campaign ever is creating a Republican surge in the polls: Polling Update Ohio Sherrod Brown D 50 Josh Mandel R 48 Virginia Tim Kaine D 46 George Allen R 48 Wisconsin Tammy Baldwin D 47 Tommy Thompson R 48

Today, our projections show chances of keeping the Senate have dropped below 50%. But the “Stop the Takeover” Fund will turn this around. Before tomorrow's final ad buy deadline, we must wire funds to deadlocked battlegrounds and match Rove's millions on the air. Can you give $X in the next 36 hours? This is your last chance. ------------------------------

----------Original message FROM: Bill Clinton, DATE: 10/31/2012, SUBJECT: You----------

Every choice you make determines your future.

But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something ,or do nothing.

And I believe with all my heart that doing nothing would be a tremendous mistake.

If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.

That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.

I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.

So don't walk away from this challenge. Make the right choice today: [url]

Bill Clinton

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Roll Call Headline: “Late surges shake fight for Senate”

Karl Rove's largest ad campaign ever is creating a Republican surge in the polls: Polling Update Ohio Sherrod Brown D 50 Josh Mandel R 48 Virginia Tim Kaine D 46 George Allen R 48 Wisconsin Tammy Baldwin D 47 Tommy Thompson R 48

Today, our projections show chances of keeping the Senate have dropped below 50%. But the “Stop the Takeover” Fund will turn this around. Before tomorrow's final ad buy deadline, we must wire funds to deadlocked battlegrounds and match Rove's millions on the air. Can you give $X in the next 36 hours? This is your last chance. ------------------------------

----------Original message FROM: Bill Clinton, DATE: 10/31/2012, SUBJECT: You----------

Every choice you make determines your future.

But the choice I'm asking you to make in the next 16 hours will affect everyone's future: Do something ,or do nothing.

And I believe with all my heart that doing nothing would be a tremendous mistake.

If enough of us do nothing, Mitt Romney could become your President. Republicans could take over the Senate. And you'll watch everything we've fought for dismantled—all while you wish you had done more right now.

That's why you should choose to donate $X before the deadline in just 16 hours. Choose President Obama, choose a Democratic Senate, and choose to give $X because you are willing to fight for this. And for just 16 hours, Democratic Senators will match your gift 3-to-1, tripling the impact of your gift.

I'm counting on you so that we can win this together. Choosing not to fight this one last time could mean that Mitt Romney and the far-right become the leaders of our country.

So don't walk away from this challenge. Make the right choice today: [url]

Bill Clinton

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Roll Call Headline: “Late surges shake fight for Senate”

Karl Rove’s largest ad campaign ever is creating a Republican surge in the polls: Polling Update

Ohio

Sherrod Brown D

50

Josh Mandel R

48

Virginia

Tim Kaine D

46

George Allen R

48

Wisconsin

Tammy Baldwin D

47

Tommy Thompson R

48

Today, our projections show chances of keeping the Senate have dropped below 50%. But the “Stop the Takeover” Fund will turn this around. Before tomorrow’s final ad buy deadline, we must wire funds to deadlocked battlegrounds and match Rove’s millions on the air. Can you give $X in the next 36 hours? This is your last chance.

________________________________