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Reverse-Engineering the 2012 Campaign

Where I was born

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3 email variations

10

recipients



It appears that my opponent has no problem hosting campaign events with someone who is questioning whether I was born in America.

They know it's nonsense. But they've decided that the radical fringe of their party will do more to elect Mitt Romney than the truth will.

You and I can't tell them how to run their campaign.

But we can make sure it is a losing one. Make a donation before the midnight deadline:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

6

recipients



I have to tell you -- the next few months will be a little bittersweet for Michelle and me.

It's our last campaign, and that means it's one of our last chances to do something we both love. Connecting with folks and hearing their stories and what they're fighting for is one of the best parts of this job.

So before we head back out there, I wanted to ask you to help make this summer the best we can, by making this campaign as strong as possible right now.

Can you pitch in $X or more before midnight?

[url]

Thank you, as always, for stepping up and making this happen. We'll see you out there.

- Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

2

recipients



It appears that my opponent has no problem hosting campaign events with someone who is questioning whether I was born in America.

They know it's nonsense. But they've decided that the radical fringe of their party will do more to elect Mitt Romney than the truth will.

You and I can't tell them how to run their campaign.

But we can make sure it is a losing one. Make a donation before the midnight deadline:

[url]

Barack

Description: Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

Description: Description: [url] 98518/open.gif

Subject: Where I was born

From: info@barackobama.com

Sent: May 31, 2012, 4:40 a.m.




It appears that my opponent has no problem hosting campaign events with someone who is questioning whether I was born in America.

They know it's nonsense. But they've decided that the radical fringe of their party will do more to elect Mitt Romney than the truth will.

You and I can't tell them how to run their campaign.

But we can make sure it is a losing one. Make a donation before the midnight deadline:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

 

Compare variations

Subject: Where I was born

From: info@barackobama.com

Sent: May 31, 2012, 4:40 a.m.




It appears that my opponent has no problem hosting campaign events with someone who is questioning whether I was born in America.

They know it's nonsense. But they've decided that the radical fringe of their party will do more to elect Mitt Romney than the truth will.

You and I can't tell them how to run their campaign.

But we can make sure it is a losing one. Make a donation before the midnight deadline:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



It appears that my opponent has no problem hosting campaign events with someone who is questioning whether I was born in America.

They know it's nonsense. But they've decided that the radical fringe of their party will do more to elect Mitt Romney than the truth will.

You and I can't tell them how to run their campaign.

But we can make sure it is a losing one. Make a donation before the midnight deadline:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



I have to tell you -- the next few months will be a little bittersweet for Michelle and me.

It's our last campaign, and that means it's one of our last chances to do something we both love. Connecting with folks and hearing their stories and what they're fighting for is one of the best parts of this job.

So before we head back out there, I wanted to ask you to help make this summer the best we can, by making this campaign as strong as possible right now.

Can you pitch in $X or more before midnight?

[url]

Thank you, as always, for stepping up and making this happen. We'll see you out there.

- Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



It appears that my opponent has no problem hosting campaign events with someone who is questioning whether I was born in America.

They know it's nonsense. But they've decided that the radical fringe of their party will do more to elect Mitt Romney than the truth will.

You and I can't tell them how to run their campaign.

But we can make sure it is a losing one. Make a donation before the midnight deadline:

[url]

Barack

Description: Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

Description: Description: [url] 98518/open.gif