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Reverse-Engineering the 2012 Campaign

boy did you ever

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2 email variations

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recipients

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John Boehner sure didn't bargain for this:

On Thursday, he got his Republican members to pour in $X.2 million to save their teetering majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

But we're not done yet. We want to raise $X for a Democratic House by the end of the weekend.

Donate $X or more by midnight tomorrow to help us win the majority for President Obama

Let's do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

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2

recipients

--



John Boehner sure didn't bargain for this:

On Thursday, he got his Republican members to pour in $X.2 million to save their teetering majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

But we're not done yet. We want to raise $X for Democratic House by the end of the weekend.

Donate $X or more by midnight tomorrow to help us win the majority for President Obama

Let's do this!

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: boy did you ever

From: dccc@dccc.org

Sent: Sept. 22, 2012, 11:42 a.m.


--

John Boehner sure didn't bargain for this:

On Thursday, he got his Republican members to pour in $X.2 million to save their teetering majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

But we're not done yet. We want to raise $X for a Democratic House by the end of the weekend.

Donate $X or more by midnight tomorrow to help us win the majority for President Obama

Let's do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: boy did you ever

From: dccc@dccc.org

Sent: Sept. 22, 2012, 11:42 a.m.


--

John Boehner sure didn't bargain for this:

On Thursday, he got his Republican members to pour in $X.2 million to save their teetering majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

But we're not done yet. We want to raise $X for a Democratic House by the end of the weekend.

Donate $X or more by midnight tomorrow to help us win the majority for President Obama

Let's do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

John Boehner sure didn't bargain for this:

On Thursday, he got his Republican members to pour in $X.2 million to save their teetering majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

But we're not done yet. We want to raise $X for a Democratic House by the end of the weekend.

Donate $X or more by midnight tomorrow to help us win the majority for President Obama

Let's do this!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--



John Boehner sure didn't bargain for this:

On Thursday, he got his Republican members to pour in $X.2 million to save their teetering majority.

We asked you to do something about it, and boy did you ever. Yesterday we raised $X from over 14,500 donors!

But we're not done yet. We want to raise $X for Democratic House by the end of the weekend.

Donate $X or more by midnight tomorrow to help us win the majority for President Obama

Let's do this!

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!