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Reverse-Engineering the 2012 Campaign

BREAKING:

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BREAKING: Republican Super PAC drops $X.5 million to save Boehner's Tea Party Majority We've got 12 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Republican Super PACs are dropping millions into 13 of the closest races in the country to save Boehner's teetering Tea Party majority. These are the kind of the races that could determine whether we win a Democratic House for President Obama -- we can't let them slip away in a wave of Republican attacks.

We have to raise $X more by tomorrow's ad buy deadline to fight the Republican attacks.

24 HOURS LEFT: Can you chip in $X or more to back up President Obama and fight Republican attacks?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Now let's go win thtis thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2

recipients

BREAKING: Republican Super PAC drops $X.5 million to save Boehner's Tea Party We've got 12 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.
 
 But Republican Super PACs are dropping millions into 13 of the closest races in the country to save Boehner's teetering Tea Party majority. These are the kind of the races that could determine whether we win a Democratic House for President Obama -- we can't let them slip away in a wave of Republican attacks.
 
 We have to raise $X more by tomorrow's ad buy deadline to fight the Republican attacks.
 
 24 HOURS LEFT: Can you chip in $X or more to back up President Obama and fight Republican attacks?

Subject: BREAKING:

From: dccc@dccc.org

Sent: Oct. 25, 2012, 12:09 p.m.




BREAKING: Republican Super PAC drops $X.5 million to save Boehner's Tea Party Majority We've got 12 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Republican Super PACs are dropping millions into 13 of the closest races in the country to save Boehner's teetering Tea Party majority. These are the kind of the races that could determine whether we win a Democratic House for President Obama -- we can't let them slip away in a wave of Republican attacks.

We have to raise $X more by tomorrow's ad buy deadline to fight the Republican attacks.

24 HOURS LEFT: Can you chip in $X or more to back up President Obama and fight Republican attacks?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Now let's go win thtis thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: BREAKING:

From: dccc@dccc.org

Sent: Oct. 25, 2012, 12:09 p.m.




BREAKING: Republican Super PAC drops $X.5 million to save Boehner's Tea Party Majority We've got 12 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Republican Super PACs are dropping millions into 13 of the closest races in the country to save Boehner's teetering Tea Party majority. These are the kind of the races that could determine whether we win a Democratic House for President Obama -- we can't let them slip away in a wave of Republican attacks.

We have to raise $X more by tomorrow's ad buy deadline to fight the Republican attacks.

24 HOURS LEFT: Can you chip in $X or more to back up President Obama and fight Republican attacks?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Now let's go win thtis thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



BREAKING: Republican Super PAC drops $X.5 million to save Boehner's Tea Party Majority We've got 12 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.

But Republican Super PACs are dropping millions into 13 of the closest races in the country to save Boehner's teetering Tea Party majority. These are the kind of the races that could determine whether we win a Democratic House for President Obama -- we can't let them slip away in a wave of Republican attacks.

We have to raise $X more by tomorrow's ad buy deadline to fight the Republican attacks.

24 HOURS LEFT: Can you chip in $X or more to back up President Obama and fight Republican attacks?

We've worked too hard to let them steal the election at the last minute with their shady outside money.

Please help us out:

[url]

Now let's go win thtis thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

BREAKING: Republican Super PAC drops $X.5 million to save Boehner's Tea Party We've got 12 days until the election, and here's where we stand: A slew of polls show we have a real chance to win the House.
 
 But Republican Super PACs are dropping millions into 13 of the closest races in the country to save Boehner's teetering Tea Party majority. These are the kind of the races that could determine whether we win a Democratic House for President Obama -- we can't let them slip away in a wave of Republican attacks.
 
 We have to raise $X more by tomorrow's ad buy deadline to fight the Republican attacks.
 
 24 HOURS LEFT: Can you chip in $X or more to back up President Obama and fight Republican attacks?