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Reverse-Engineering the 2012 Campaign

BREAKING: A billion-dollar fund to beat President Obama

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News broke this morning that shadowy conservative groups have raised their spending goals to an unprecedented $X billion to beat President Obama.

If you want a good idea of what we're up against, think about this: The billionaire Koch brothers' groups alone are planning to spend more than John McCain did in his entire 2008 campaign.

The people behind this are arrogant and deeply cynical about the political process. They want to buy our democracy and the White House to serve their narrow, ideological -- and often secretive -- agenda, and use millions in anonymous donations to do it. But they have proven that they know what they're doing.

They're not interested in building anything. They don't have millions of Americans ready to pitch in alongside them. They don't have real people actually organizing, talking to voters on the phone or on doorsteps. They just want to tear us -- and particularly President Obama -- down.

I hope you'll help us fight back right now, before tomorrow's fundraising deadline.

Donate $X or more:

[url]

More soon -- until then, thanks.

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

Subject: BREAKING: A billion-dollar fund to beat President Obama

From: info@barackobama.com

Sent: May 30, 2012, 4:52 p.m.




News broke this morning that shadowy conservative groups have raised their spending goals to an unprecedented $X billion to beat President Obama.

If you want a good idea of what we're up against, think about this: The billionaire Koch brothers' groups alone are planning to spend more than John McCain did in his entire 2008 campaign.

The people behind this are arrogant and deeply cynical about the political process. They want to buy our democracy and the White House to serve their narrow, ideological -- and often secretive -- agenda, and use millions in anonymous donations to do it. But they have proven that they know what they're doing.

They're not interested in building anything. They don't have millions of Americans ready to pitch in alongside them. They don't have real people actually organizing, talking to voters on the phone or on doorsteps. They just want to tear us -- and particularly President Obama -- down.

I hope you'll help us fight back right now, before tomorrow's fundraising deadline.

Donate $X or more:

[url]

More soon -- until then, thanks.

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe