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Reverse-Engineering the 2012 Campaign

BREAKING: New poll

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WASHINGTON POST: At the beginning of the week, Mitt Romney was four points behind President Obama in the first installment of the Reuters/Ipsos rolling poll. Now he's two points ahead.

Wilhelm --

Tonight, Mitt Romney gets his uninterrupted nationally-televised speech to tear down President Obama with more lies and dishonest attacks.

What happens next is up to you.

There's only 24 hours left before the biggest fundraising deadline we've faced.

Donate $X or whatever you can to back up President Obama with a Democratic majority right now [url]

Thanks for standing with us,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

2

recipients

-- [url]

Think whatever you want about Mitt Romney.

But right now he's leading President Obama in two major polls Reuters/Ipsos and ABC News/Washington Post .

We're 67 days away from a President Romney backed by an extreme Republican Majority in Congress if we don't do something about it. Take a moment, think about what that would mean for our country. Then help us stop it from happening.

The biggest fundraising deadline we've faced hits at midnight.

Chip in $X or more to win a Democratic majority for President Obama and we'll triple-match your gift

Thanks for standing with us,

Brynne

Brynne Craig DCCC Field Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: BREAKING: New poll

From: dccc@dccc.org

Sent: Aug. 30, 2012, 3:00 p.m.


WASHINGTON POST: At the beginning of the week, Mitt Romney was four points behind President Obama in the first installment of the Reuters/Ipsos rolling poll. Now he's two points ahead.

Wilhelm --

Tonight, Mitt Romney gets his uninterrupted nationally-televised speech to tear down President Obama with more lies and dishonest attacks.

What happens next is up to you.

There's only 24 hours left before the biggest fundraising deadline we've faced.

Donate $X or whatever you can to back up President Obama with a Democratic majority right now [url]

Thanks for standing with us,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

 

Compare variations

Subject: BREAKING: New poll

From: dccc@dccc.org

Sent: Aug. 30, 2012, 3:00 p.m.


WASHINGTON POST: At the beginning of the week, Mitt Romney was four points behind President Obama in the first installment of the Reuters/Ipsos rolling poll. Now he's two points ahead.

Wilhelm --

Tonight, Mitt Romney gets his uninterrupted nationally-televised speech to tear down President Obama with more lies and dishonest attacks.

What happens next is up to you.

There's only 24 hours left before the biggest fundraising deadline we've faced.

Donate $X or whatever you can to back up President Obama with a Democratic majority right now [url]

Thanks for standing with us,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

WASHINGTON POST: At the beginning of the week, Mitt Romney was four points behind President Obama in the first installment of the Reuters/Ipsos rolling poll. Now he's two points ahead.

Wilhelm --

Tonight, Mitt Romney gets his uninterrupted nationally-televised speech to tear down President Obama with more lies and dishonest attacks.

What happens next is up to you.

There's only 24 hours left before the biggest fundraising deadline we've faced.

Donate $X or whatever you can to back up President Obama with a Democratic majority right now [url]

Thanks for standing with us,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

-- [url]

Think whatever you want about Mitt Romney.

But right now he's leading President Obama in two major polls Reuters/Ipsos and ABC News/Washington Post .

We're 67 days away from a President Romney backed by an extreme Republican Majority in Congress if we don't do something about it. Take a moment, think about what that would mean for our country. Then help us stop it from happening.

The biggest fundraising deadline we've faced hits at midnight.

Chip in $X or more to win a Democratic majority for President Obama and we'll triple-match your gift

Thanks for standing with us,

Brynne

Brynne Craig DCCC Field Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!