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Reverse-Engineering the 2012 Campaign

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In advance of the final ad buy deadline on Friday, three critical news stories just broke: 3-to-1 match. Help stop a GOP takeover. Contribute

In advance of the final ad buy deadline on Friday, three critical news stories just broke:

1. Karl Rove just made his biggest Senate ad purchase in history: $X.5 million in 10 states. 2. Republicans need just four seats to take the majority, and polls show eleven races statistically tied. 3. Projections now show the fight for the Senate majority is deadlocked.

Our “Stop the Takeover” Plan: By Friday's media ad buy deadline, we must take on Rove's $X.5 million dollar-for-dollar! We will match gifts 3-to-1 and immediately wire them to battlegrounds like Ohio and Wisconsin. Can you urgently contribute $X before Friday's media deadline? This is our last opportunity to fight Rove on the air—every gift will be matched 3-to-1 for 72 hours only.

Let's go win! Guy Cecil Executive Director, Democratic Senatorial Campaign Committee

Contribute YOUR SUPPORT Date of last gift Suggested amount N/A $X or more Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

8

recipients

F — I wonder if Karl Rove is getting nervous. Because since we launched the “Stop the Takeover” fund this morning, we've raised $X to fight Rove and keep the Senate. That's UNBELIEVABLE!

But to change today's projection that Democrats will lose the Senate by a single seat, we must match Rove's $X.5 million ad buy dollar-for-dollar by Friday, the final ad deadline of this election. You absolutely can't let up now! We will triple match every gift and immediately wire it to battlegrounds like Ohio and Virginia.

Can you urgently give $X and help us get to $X million before midnight? We need 1,625 contributions in the next 4 hours. Every gift you make will be triple matched and immediately wired to battlegrounds like Ohio and Virginia.

Now let's go win the election!

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

4

recipients

Breaking: Karl Rove just launched his final and largest attack campaign: a calculated $X.5 million one-week surge in ten states. With just seven days left, the odds of a Republican takeover are now under 50% Democratic Senatorial Campaign Committee ------------------------------ 3-to-1 match. Public Polling: Contribute

Roll Call Headline: “Rove makes Gargantuan Final Senate Ad Push"

Breaking: Karl Rove just launched his final and largest Senate attack campaign: a calculated $X.5 million one-week surge in ten states. With seven days left, projections now show Democrats losing the majority by a single seat.

Republicans need just four more seats to take the majority, and their brutal attack campaigns have created four ties: Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, Wisconsin 47-47.

Our "Stop the Takeover" Plan: Before the FINAL ad buy deadline of this campaign on Friday, we must match Rove's $X.5 million—gifts will be matched 3-to-1 and immediately wired to Senate battlegrounds like Ohio and Wisconsin.

Can you urgently give $X to the “Stop the Takeover” Fund? Friday's final ad buy deadline marks our last chance to respond to Rove on the air. Your gift will be immediately sent to battlegrounds after being matched 3-to-1 .

Let's turn these numbers around!

[url]

Thanks for sticking up for our side, Crystal King

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



Breaking: Karl Rove just launched his final and largest attack campaign: a calculated $X.5 million one-week surge in ten states. With just seven days left, the odds of a Republican takeover are now under 50%

________________________________

Subject: Final ad deadline

From: info@dscc.org

Sent: Oct. 30, 2012, 7:46 a.m.


In advance of the final ad buy deadline on Friday, three critical news stories just broke: 3-to-1 match. Help stop a GOP takeover. Contribute

In advance of the final ad buy deadline on Friday, three critical news stories just broke:

1. Karl Rove just made his biggest Senate ad purchase in history: $X.5 million in 10 states. 2. Republicans need just four seats to take the majority, and polls show eleven races statistically tied. 3. Projections now show the fight for the Senate majority is deadlocked.

Our “Stop the Takeover” Plan: By Friday's media ad buy deadline, we must take on Rove's $X.5 million dollar-for-dollar! We will match gifts 3-to-1 and immediately wire them to battlegrounds like Ohio and Wisconsin. Can you urgently contribute $X before Friday's media deadline? This is our last opportunity to fight Rove on the air—every gift will be matched 3-to-1 for 72 hours only.

Let's go win! Guy Cecil Executive Director, Democratic Senatorial Campaign Committee

Contribute YOUR SUPPORT Date of last gift Suggested amount N/A $X or more Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Final ad deadline

From: info@dscc.org

Sent: Oct. 30, 2012, 7:46 a.m.


In advance of the final ad buy deadline on Friday, three critical news stories just broke: 3-to-1 match. Help stop a GOP takeover. Contribute

In advance of the final ad buy deadline on Friday, three critical news stories just broke:

1. Karl Rove just made his biggest Senate ad purchase in history: $X.5 million in 10 states. 2. Republicans need just four seats to take the majority, and polls show eleven races statistically tied. 3. Projections now show the fight for the Senate majority is deadlocked.

Our “Stop the Takeover” Plan: By Friday's media ad buy deadline, we must take on Rove's $X.5 million dollar-for-dollar! We will match gifts 3-to-1 and immediately wire them to battlegrounds like Ohio and Wisconsin. Can you urgently contribute $X before Friday's media deadline? This is our last opportunity to fight Rove on the air—every gift will be matched 3-to-1 for 72 hours only.

Let's go win! Guy Cecil Executive Director, Democratic Senatorial Campaign Committee

Contribute YOUR SUPPORT Date of last gift Suggested amount N/A $X or more Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

In advance of the final ad buy deadline on Friday, three critical news stories just broke: 3-to-1 match. Help stop a GOP takeover. Contribute

In advance of the final ad buy deadline on Friday, three critical news stories just broke:

1. Karl Rove just made his biggest Senate ad purchase in history: $X.5 million in 10 states. 2. Republicans need just four seats to take the majority, and polls show eleven races statistically tied. 3. Projections now show the fight for the Senate majority is deadlocked.

Our “Stop the Takeover” Plan: By Friday's media ad buy deadline, we must take on Rove's $X.5 million dollar-for-dollar! We will match gifts 3-to-1 and immediately wire them to battlegrounds like Ohio and Wisconsin. Can you urgently contribute $X before Friday's media deadline? This is our last opportunity to fight Rove on the air—every gift will be matched 3-to-1 for 72 hours only.

Let's go win! Guy Cecil Executive Director, Democratic Senatorial Campaign Committee

Contribute YOUR SUPPORT Date of last gift Suggested amount N/A $X or more Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

F — I wonder if Karl Rove is getting nervous. Because since we launched the “Stop the Takeover” fund this morning, we've raised $X to fight Rove and keep the Senate. That's UNBELIEVABLE!

But to change today's projection that Democrats will lose the Senate by a single seat, we must match Rove's $X.5 million ad buy dollar-for-dollar by Friday, the final ad deadline of this election. You absolutely can't let up now! We will triple match every gift and immediately wire it to battlegrounds like Ohio and Virginia.

Can you urgently give $X and help us get to $X million before midnight? We need 1,625 contributions in the next 4 hours. Every gift you make will be triple matched and immediately wired to battlegrounds like Ohio and Virginia.

Now let's go win the election!

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Breaking: Karl Rove just launched his final and largest attack campaign: a calculated $X.5 million one-week surge in ten states. With just seven days left, the odds of a Republican takeover are now under 50% Democratic Senatorial Campaign Committee ------------------------------ 3-to-1 match. Public Polling: Contribute

Roll Call Headline: “Rove makes Gargantuan Final Senate Ad Push"

Breaking: Karl Rove just launched his final and largest Senate attack campaign: a calculated $X.5 million one-week surge in ten states. With seven days left, projections now show Democrats losing the majority by a single seat.

Republicans need just four more seats to take the majority, and their brutal attack campaigns have created four ties: Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, Wisconsin 47-47.

Our "Stop the Takeover" Plan: Before the FINAL ad buy deadline of this campaign on Friday, we must match Rove's $X.5 million—gifts will be matched 3-to-1 and immediately wired to Senate battlegrounds like Ohio and Wisconsin.

Can you urgently give $X to the “Stop the Takeover” Fund? Friday's final ad buy deadline marks our last chance to respond to Rove on the air. Your gift will be immediately sent to battlegrounds after being matched 3-to-1 .

Let's turn these numbers around!

[url]

Thanks for sticking up for our side, Crystal King

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Breaking: Karl Rove just launched his final and largest attack campaign: a calculated $X.5 million one-week surge in ten states. With just seven days left, the odds of a Republican takeover are now under 50%

________________________________