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Reverse-Engineering the 2012 Campaign

Breaking: Ohio

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Washington Post Headline: Ohio moves back into the ‘toss up' category

The Post reports that with Mitt's lies and $X million cash-advantage, “a slew of polling suggests that the race for Ohio has tightened.” With 110 hours until the election, President Obama is tied 49-49 in Ohio, tied 48-48 in Virginia, and down 50-49 in Florida.

Before tomorrow's final ad buy of this election , we must turn these numbers around by putting 5,679 more donations in the “Stop the Takeover” fund.

It's your choice: If you give $X before the ad deadline in 36 hours ,your money will fight Romney on the air. If you don't, it will be too late.

Can you immediately rush $X to the Stop the Takeover Fund? We will urgently wire every penny you give to neck and neck White House and Senate battlegrounds like Ohio.

Mitt isn't going to like this: We've sent 50,268 contributions to battlegrounds in the past 48 hours — a record-number! But we still have 5,679 to go. And falling short could lose us the White House and Senate.

Please kick in this second—before the ad buy deadline in 36 hours.

Anna Chu, Democratic Headquarters

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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7

recipients

F — This will wipe the fake smile off of Mitt Romney's face: With just 24 hours until the final ad buy deadline we are 83% of the way to matching Republicans on the air! That's incredible.

But as Mitt's lies flood the airwaves, the Columbus Dispatch reports Mitt has pulled into a 45-45 “dead heat” in Ohio, which will decide the White House and Senate, with just 110 hours until Election Day.

Before tomorrow's media deadline — which is the FINAL opportunity to buy TV ads — we need 3,987 more contributions to match Mitt ad-for-ad and turn these numbers around. Can you give $X before tomorrow's media deadline? Funds will be immediately wired to White House and Senate battlegrounds like Ohio.

Let's win this election! Kyle Jarrett, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Breaking: Ohio

From: info@dscc.org

Sent: Nov. 1, 2012, 1:24 p.m.


Washington Post Headline: Ohio moves back into the ‘toss up' category

The Post reports that with Mitt's lies and $X million cash-advantage, “a slew of polling suggests that the race for Ohio has tightened.” With 110 hours until the election, President Obama is tied 49-49 in Ohio, tied 48-48 in Virginia, and down 50-49 in Florida.

Before tomorrow's final ad buy of this election , we must turn these numbers around by putting 5,679 more donations in the “Stop the Takeover” fund.

It's your choice: If you give $X before the ad deadline in 36 hours ,your money will fight Romney on the air. If you don't, it will be too late.

Can you immediately rush $X to the Stop the Takeover Fund? We will urgently wire every penny you give to neck and neck White House and Senate battlegrounds like Ohio.

Mitt isn't going to like this: We've sent 50,268 contributions to battlegrounds in the past 48 hours — a record-number! But we still have 5,679 to go. And falling short could lose us the White House and Senate.

Please kick in this second—before the ad buy deadline in 36 hours.

Anna Chu, Democratic Headquarters

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Compare variations

Subject: Breaking: Ohio

From: info@dscc.org

Sent: Nov. 1, 2012, 1:24 p.m.


Washington Post Headline: Ohio moves back into the ‘toss up' category

The Post reports that with Mitt's lies and $X million cash-advantage, “a slew of polling suggests that the race for Ohio has tightened.” With 110 hours until the election, President Obama is tied 49-49 in Ohio, tied 48-48 in Virginia, and down 50-49 in Florida.

Before tomorrow's final ad buy of this election , we must turn these numbers around by putting 5,679 more donations in the “Stop the Takeover” fund.

It's your choice: If you give $X before the ad deadline in 36 hours ,your money will fight Romney on the air. If you don't, it will be too late.

Can you immediately rush $X to the Stop the Takeover Fund? We will urgently wire every penny you give to neck and neck White House and Senate battlegrounds like Ohio.

Mitt isn't going to like this: We've sent 50,268 contributions to battlegrounds in the past 48 hours — a record-number! But we still have 5,679 to go. And falling short could lose us the White House and Senate.

Please kick in this second—before the ad buy deadline in 36 hours.

Anna Chu, Democratic Headquarters

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Washington Post Headline: Ohio moves back into the ‘toss up' category

The Post reports that with Mitt's lies and $X million cash-advantage, “a slew of polling suggests that the race for Ohio has tightened.” With 110 hours until the election, President Obama is tied 49-49 in Ohio, tied 48-48 in Virginia, and down 50-49 in Florida.

Before tomorrow's final ad buy of this election , we must turn these numbers around by putting 5,679 more donations in the “Stop the Takeover” fund.

It's your choice: If you give $X before the ad deadline in 36 hours ,your money will fight Romney on the air. If you don't, it will be too late.

Can you immediately rush $X to the Stop the Takeover Fund? We will urgently wire every penny you give to neck and neck White House and Senate battlegrounds like Ohio.

Mitt isn't going to like this: We've sent 50,268 contributions to battlegrounds in the past 48 hours — a record-number! But we still have 5,679 to go. And falling short could lose us the White House and Senate.

Please kick in this second—before the ad buy deadline in 36 hours.

Anna Chu, Democratic Headquarters

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

F — This will wipe the fake smile off of Mitt Romney's face: With just 24 hours until the final ad buy deadline we are 83% of the way to matching Republicans on the air! That's incredible.

But as Mitt's lies flood the airwaves, the Columbus Dispatch reports Mitt has pulled into a 45-45 “dead heat” in Ohio, which will decide the White House and Senate, with just 110 hours until Election Day.

Before tomorrow's media deadline — which is the FINAL opportunity to buy TV ads — we need 3,987 more contributions to match Mitt ad-for-ad and turn these numbers around. Can you give $X before tomorrow's media deadline? Funds will be immediately wired to White House and Senate battlegrounds like Ohio.

Let's win this election! Kyle Jarrett, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.