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Reverse-Engineering the 2012 Campaign

BREAKING: Romney's VP

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BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee THAT Paul Ryan. The architect of the Republican plan to kill Medicare.

But here's the thing: in a poll this week, only 46% of Americans even had an opinion of Ryan 38% had never heard of him . These next hours are critical. We need to contact key voters immediately and make sure they know about the Romney-Ryan plan to put millionaire tax cuts over Medicare for seniors.

Donate $X or whatever you can right now

We might not be able to out-spend Romney and the Koch Brothers but we have to reach every last voter we can. Chip in $X or more to help us back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

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recipients



BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee



when Mitt Romney said that he "isn't concerned about the very poor," he meant it.

Paul Ryan is the architect of the Republican plan to kill Medicare while handing out more tax breaks to millionaires and billionaires.

Together, Romney and Ryan will devastate the middle class if we don't stop them.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: BREAKING: Romney's VP

From: Robby Mook [mailto:dccc@dccc.org]

Sent: Aug. 11, 2012, 9:25 a.m.


BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee THAT Paul Ryan. The architect of the Republican plan to kill Medicare.

But here's the thing: in a poll this week, only 46% of Americans even had an opinion of Ryan 38% had never heard of him . These next hours are critical. We need to contact key voters immediately and make sure they know about the Romney-Ryan plan to put millionaire tax cuts over Medicare for seniors.

Donate $X or whatever you can right now

We might not be able to out-spend Romney and the Koch Brothers but we have to reach every last voter we can. Chip in $X or more to help us back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: BREAKING: Romney's VP

From: Robby Mook [mailto:dccc@dccc.org]

Sent: Aug. 11, 2012, 9:25 a.m.


BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee THAT Paul Ryan. The architect of the Republican plan to kill Medicare.

But here's the thing: in a poll this week, only 46% of Americans even had an opinion of Ryan 38% had never heard of him . These next hours are critical. We need to contact key voters immediately and make sure they know about the Romney-Ryan plan to put millionaire tax cuts over Medicare for seniors.

Donate $X or whatever you can right now

We might not be able to out-spend Romney and the Koch Brothers but we have to reach every last voter we can. Chip in $X or more to help us back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee THAT Paul Ryan. The architect of the Republican plan to kill Medicare.

But here's the thing: in a poll this week, only 46% of Americans even had an opinion of Ryan 38% had never heard of him . These next hours are critical. We need to contact key voters immediately and make sure they know about the Romney-Ryan plan to put millionaire tax cuts over Medicare for seniors.

Donate $X or whatever you can right now

We might not be able to out-spend Romney and the Koch Brothers but we have to reach every last voter we can. Chip in $X or more to help us back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee



when Mitt Romney said that he "isn't concerned about the very poor," he meant it.

Paul Ryan is the architect of the Republican plan to kill Medicare while handing out more tax breaks to millionaires and billionaires.

Together, Romney and Ryan will devastate the middle class if we don't stop them.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!