ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

We knew this was coming:

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

47

recipients



As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X or more to fund our ground game in these critical last few weeks -- that's just 57 cents for every day we have left before November 6th.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

18

recipients

Obama - Biden

As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election Day."

Steven, we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X to fund our ground game in these critical last few weeks -- that's just 22 cents for every day we have left before November 6th.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: "Burying President Obama in ads"

From: info@barackobama.com

Sent: Oct. 14, 2012, 3:30 p.m.




As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X or more to fund our ground game in these critical last few weeks -- that's just 57 cents for every day we have left before November 6th.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: "Burying President Obama in ads"

From: info@barackobama.com

Sent: Oct. 14, 2012, 3:30 p.m.




As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X or more to fund our ground game in these critical last few weeks -- that's just 57 cents for every day we have left before November 6th.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X or more to fund our ground game in these critical last few weeks -- that's just 57 cents for every day we have left before November 6th.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election Day."

Steven, we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X to fund our ground game in these critical last few weeks -- that's just 22 cents for every day we have left before November 6th.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.