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Reverse-Engineering the 2012 Campaign

By midnight

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3 email variations

14

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Just a quick note to remind you that our "On Board with Mitt" contest ends at midnight tonight. Don't miss out!

[url] Donate $X before midnight tonight to be automatically entered for a chance to join Mitt on the campaign plane.

Thanks and good luck,

Zac Moffatt Digital Director Romney for President, Inc.

[url] twitter.com/ZacMoffatt NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

13

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Mitt's a warm, friendly guy -- and a very proud grandpa -- who just happens to be running for president.

If you happen to win this "On Board" contest and end up meeting Mitt on the campaign plane at 30,000 feet -- I'm sure you'll find him to be as grounded and down to earth as I do. But this contest ends tonight.

[url] So donate $X before midnight tonight to be automatically entered for a chance to join Mitt on the campaign plane.

This is a very cool opportunity to meet Mitt in a unique setting. Don't miss out!

Donate $X now at: [url] [url]

Katie Packer Gage Deputy Campaign Manager Romney for President, Inc.

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

2

recipients

Romney-Ryan Friend,

Time is running out on this contest -- have you entered it yet?

On board with Mitt

Every entry gets us closer to winning on November 6 -- so I hope you'll throw in a few dollars for a chance to get on board with my dad.

We're in the final stretch of this important race, and we're counting on your support.

Donate $X before midnight tomorrow to be automatically entered.

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer

Subject: By midnight

From: info@mittromney.com

Sent: Sept. 25, 2012, 11:45 a.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Just a quick note to remind you that our "On Board with Mitt" contest ends at midnight tonight. Don't miss out!

[url] Donate $X before midnight tonight to be automatically entered for a chance to join Mitt on the campaign plane.

Thanks and good luck,

Zac Moffatt Digital Director Romney for President, Inc.

[url] twitter.com/ZacMoffatt NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

 

Compare variations

Subject: By midnight

From: info@mittromney.com

Sent: Sept. 25, 2012, 11:45 a.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Just a quick note to remind you that our "On Board with Mitt" contest ends at midnight tonight. Don't miss out!

[url] Donate $X before midnight tonight to be automatically entered for a chance to join Mitt on the campaign plane.

Thanks and good luck,

Zac Moffatt Digital Director Romney for President, Inc.

[url] twitter.com/ZacMoffatt NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Just a quick note to remind you that our "On Board with Mitt" contest ends at midnight tonight. Don't miss out!

[url] Donate $X before midnight tonight to be automatically entered for a chance to join Mitt on the campaign plane.

Thanks and good luck,

Zac Moffatt Digital Director Romney for President, Inc.

[url] twitter.com/ZacMoffatt NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Mitt's a warm, friendly guy -- and a very proud grandpa -- who just happens to be running for president.

If you happen to win this "On Board" contest and end up meeting Mitt on the campaign plane at 30,000 feet -- I'm sure you'll find him to be as grounded and down to earth as I do. But this contest ends tonight.

[url] So donate $X before midnight tonight to be automatically entered for a chance to join Mitt on the campaign plane.

This is a very cool opportunity to meet Mitt in a unique setting. Don't miss out!

Donate $X now at: [url] [url]

Katie Packer Gage Deputy Campaign Manager Romney for President, Inc.

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Romney-Ryan Friend,

Time is running out on this contest -- have you entered it yet?

On board with Mitt

Every entry gets us closer to winning on November 6 -- so I hope you'll throw in a few dollars for a chance to get on board with my dad.

We're in the final stretch of this important race, and we're counting on your support.

Donate $X before midnight tomorrow to be automatically entered.

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer