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Reverse-Engineering the 2012 Campaign

By midnight: 600,000 donations

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4 email variations

55

recipients



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X or more now and support this campaign in the time we've got left:

[url]

Fired up, ready to go.

Barack

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

12

recipients



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X now and support this campaign in the time we've got left.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] Fired up, ready to go.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week, and thanks to folks like you who have already chipped in, we need just 55,000 more by midnight tonight.

If you can, consider donating $X now to support this campaign again in the time we've got left.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Fired up, ready to go.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X or more now and support this campaign in the time we've got left:

[url]

Fired up, ready to go.

Barack

----- Organizers on the ground are counting on your donation today to ramp up their work in the last two months. So please don't wait. You can make the biggest difference right now -- donate $X or more today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: By midnight: 600,000 donations

From: info@barackobama.com

Sent: Sept. 7, 2012, 6:54 p.m.




Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X or more now and support this campaign in the time we've got left:

[url]

Fired up, ready to go.

Barack

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: By midnight: 600,000 donations

From: info@barackobama.com

Sent: Sept. 7, 2012, 6:54 p.m.




Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X or more now and support this campaign in the time we've got left:

[url]

Fired up, ready to go.

Barack

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X or more now and support this campaign in the time we've got left:

[url]

Fired up, ready to go.

Barack

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X now and support this campaign in the time we've got left.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] Fired up, ready to go.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week, and thanks to folks like you who have already chipped in, we need just 55,000 more by midnight tonight.

If you can, consider donating $X now to support this campaign again in the time we've got left.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Fired up, ready to go.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Speaking to you and millions of other Americans last night was an honor.

But speeches don't win elections.

You do.

We set a goal of 600,000 grassroots donations for convention week -- we need just 55,000 more by midnight tonight.

Chip in $X or more now and support this campaign in the time we've got left:

[url]

Fired up, ready to go.

Barack

----- Organizers on the ground are counting on your donation today to ramp up their work in the last two months. So please don't wait. You can make the biggest difference right now -- donate $X or more today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible