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Reverse-Engineering the 2012 Campaign

By tomorrow: 10 million donations

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9 email variations

28

recipients



Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

and a huge win for our way of building a campaign.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

21

recipients

Obama - Biden Friend --

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign. Don't you want to be a part of it?

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it -- especially if you step up and do your part.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

16

recipients

Obama - Biden

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts -- will you chip in $X now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients



Oh hey, another email from the Obama campaign!

Don't mean to clog up the inbox -- just want to make sure you know:

We have a few hours until the most important fundraising deadline we've faced as a campaign.

We're soooooooo close to reaching 10 million donations on the year.

Can you help before midnight?

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Thank you thank you thank you. Please donate. Thank you.

Contributions or gifts to Obama for America are not tax deductible.

3

recipients

Hi!

I'm Anne Gifford. My son, Rufus, is the National Finance Director on the Obama campaign. You might recognize his name from your inbox -- he likes to email you pretty often.

Rufus and his team have been working around the clock to meet a big goal the campaign has set: 10 million grassroots donations since the year began -- by midnight tonight.

beyond pitching in myself -- so I thought I'd send you an email myself.

The campaign needs your help. Can you chip in a little something right now?

[url]

Now, politics isn't exactly my calling, but even I know: 10 million grassroots donations is a big deal. That's a whole lot of friendly people like you, giving what you can.

I think it's pretty neat -- we're all part of something of bigger than us, bigger even than the President himself. And we're doing it together.

So please, help the campaign reach their goal of 10 million donations before midnight tonight:

[url]

On behalf of my son and the rest of his hardworking co-workers who all really need a good night's sleep! , thanks.

Anne Gifford

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

-- we are so close to setting a historic record:

10 million grassroots donations in an election year. Now THAT is how we build the largest grassroots organization in politics.

Last I checked, supporters like you have made 9,725,074 donations since January.

It'll be a challenge to do in one weekend, but we could hit 10 million before midnight tomorrow. Can't do it without you -- chip in $X or more right now:

[url]

Each donation further proves that politics isn't just for deep- pocketed millionaires, or the folks who have connections.

It's open to anyone who wants to play a part.

Each donation puts this campaign and President Obama in a stronger position to win.

I am so proud that this is the way we've chosen to do this, and you should be proud, too.

Right now, we're at 9,725,074 donations from ordinary Americans like you, who want a president who's fighting for what they believe in.

Put us over the top. Please make another donation of $X or more by midnight tomorrow:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Do you know how f $&ing incredible 10 million donations is? Seriously. Let's do this:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden Cherrine

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign.

You're playing a big part of that thank you for your recent donation.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts will you chip in again? Please donate $X or more now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



This is the last quarterly fundraising deadline.

It also happens to be our most important yet.

Let's make it the strongest.

We're about to reach a major milestone in grassroots politics: 10 million donations since the start of 2012. That's incredible -- and all you.

Donate $X or more before midnight tonight and let's hit that goal:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

Description: Obama - Biden

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign. Don't you want to be a part of it?

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it -- especially if you step up and do your part.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: By tomorrow: 10 million donations

From: info@barackobama.com

Sent: Sept. 29, 2012, 2:12 p.m.




Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

and a huge win for our way of building a campaign.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: By tomorrow: 10 million donations

From: info@barackobama.com

Sent: Sept. 29, 2012, 2:12 p.m.




Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

and a huge win for our way of building a campaign.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

and a huge win for our way of building a campaign.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden Friend --

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign. Don't you want to be a part of it?

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it -- especially if you step up and do your part.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts -- will you chip in $X now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Oh hey, another email from the Obama campaign!

Don't mean to clog up the inbox -- just want to make sure you know:

We have a few hours until the most important fundraising deadline we've faced as a campaign.

We're soooooooo close to reaching 10 million donations on the year.

Can you help before midnight?

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Thank you thank you thank you. Please donate. Thank you.

Contributions or gifts to Obama for America are not tax deductible.

Hi!

I'm Anne Gifford. My son, Rufus, is the National Finance Director on the Obama campaign. You might recognize his name from your inbox -- he likes to email you pretty often.

Rufus and his team have been working around the clock to meet a big goal the campaign has set: 10 million grassroots donations since the year began -- by midnight tonight.

beyond pitching in myself -- so I thought I'd send you an email myself.

The campaign needs your help. Can you chip in a little something right now?

[url]

Now, politics isn't exactly my calling, but even I know: 10 million grassroots donations is a big deal. That's a whole lot of friendly people like you, giving what you can.

I think it's pretty neat -- we're all part of something of bigger than us, bigger even than the President himself. And we're doing it together.

So please, help the campaign reach their goal of 10 million donations before midnight tonight:

[url]

On behalf of my son and the rest of his hardworking co-workers who all really need a good night's sleep! , thanks.

Anne Gifford

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

-- we are so close to setting a historic record:

10 million grassroots donations in an election year. Now THAT is how we build the largest grassroots organization in politics.

Last I checked, supporters like you have made 9,725,074 donations since January.

It'll be a challenge to do in one weekend, but we could hit 10 million before midnight tomorrow. Can't do it without you -- chip in $X or more right now:

[url]

Each donation further proves that politics isn't just for deep- pocketed millionaires, or the folks who have connections.

It's open to anyone who wants to play a part.

Each donation puts this campaign and President Obama in a stronger position to win.

I am so proud that this is the way we've chosen to do this, and you should be proud, too.

Right now, we're at 9,725,074 donations from ordinary Americans like you, who want a president who's fighting for what they believe in.

Put us over the top. Please make another donation of $X or more by midnight tomorrow:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Do you know how f $&ing incredible 10 million donations is? Seriously. Let's do this:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden Cherrine

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign.

You're playing a big part of that thank you for your recent donation.

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it.

Every donation counts will you chip in again? Please donate $X or more now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This is the last quarterly fundraising deadline.

It also happens to be our most important yet.

Let's make it the strongest.

We're about to reach a major milestone in grassroots politics: 10 million donations since the start of 2012. That's incredible -- and all you.

Donate $X or more before midnight tonight and let's hit that goal:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Description: Obama - Biden

Our final quarterly fundraising deadline is here.

This is a huge deal: Tomorrow, we could hit 10 million grassroots donations in 2012 alone.

It would be a historic milestone in grassroots politics, and a huge win for our way of building a campaign. Don't you want to be a part of it?

We're at 9,725,074 now, and it's going to take a huge push to get there before tomorrow's midnight deadline, but I know we can do it -- especially if you step up and do your part.

Every donation counts -- will you chip in $X or more now?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.