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Reverse-Engineering the 2012 Campaign

Can you help out by making some calls for Barack?

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3 email variations

17

recipients

can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you.

Can you make a call right now? The voter below needs to hear from you.

Then, sign up for a call tool shift, or a few, if you can:

[url]

Or you can make more calls anytime from home:

[url]

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

This couldn't matter more.

Michelle

--------------------------------------------------------------------------------

Here's a voter who needs to hear from you right now , as well as a simple call script you can use: Gilbert G., Las Vegas, Nevada, 702 396-0721

Yes, I made the call. What's next?

[url]

I can't now, but I'll make calls later:

[url]

I'd rather not make calls, but I want to help:

[url]

Please be considerate of the voter's time zone, and do not call past 9:00 p.m. local.

Hi Gilbert, my name is YOUR NAME and I'm a volunteer with Obama for America.

Tuesday is Election Day. You're the kind of person who takes action when it matters, and we want to make sure you have the information you need to vote.

Who do you support for president?

IF OBAMA Great! We're expecting really high turnout in Nevada -- and it's going to be a close race. We need every Obama supporter to commit to vote, and then keep that promise. We know that voters who have a plan have a better experience.

Have you voted yet?

IF YES That's great! Make sure your friends and family get out to vote, too.

IF NO You can find your polling place at barackobama.com/lookup -- I can even look it up for you right now using your zip code.

IF THE PERSON YOU'RE TALKING TO ISN'T AT A COMPUTER OR DOESN'T HAVE INTERNET ACCESS, YOU CAN LOOK UP THEIR POLLING PLACE FOR THEM RIGHT THERE ON THE PHONE BY CLICKING HERE:

[url]

AND ENTERING THEIR STREET ADDRESS AND ZIP CODE.

Thank you so much! Take care! END CALL

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients

can you spare some time between now and Tuesday to get out the vote for Barack? Our campaign's strength has always been in our grassroots organization. But that one-on-one outreach doesn't just happen -- it's driven by people like you. And over these last few days, we're counting on you. Can you help out? Sign up for a volunteer shift -- or a couple -- and make some calls to get out the vote in battleground states:

[url]

Here are the details:

What: Get out the vote phone bank

Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day on Sunday, Monday, and Tuesday

Yes, I'm in:

[url]

Sorry, I can't make it:

[url] I can't stress enough how much Barack needs you out there. Our actions over those last three days -- how many calls we make, how many voters we get to the polls -- will decide this election.

I've met volunteers all around the country over the past year and a half who have been organizing so hard they've practically worn out the soles of their shoes just to get us to this moment. If you're one of them, thank you. And if you're joining in for these last days, thank you, too. That's what it takes to move our country forward. And that's what's going to give us four more years to finish what we started. So sign up now to get out the vote, on Election Day and before: [url] This couldn't matter more. Michelle

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today -- you're running out of time to make sure our organization has what it needs to win:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

16

recipients

can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you. Can you help out by making some calls using our online call tool?

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

I've met volunteers all around the country over the past year and a half who have been organizing so hard they've practically worn out the soles of their shoes just to get us to this moment.

If you're one of them, thank you. And if you're joining in for these last days, thank you, too. That's what it takes to move our country forward. And that's what's going to give us four more years to finish what we started.

So sign up now to get out the vote by making calls to voters, on Election Day and before:

[url]

Or start calling right now:

[url]

This couldn't matter more.

Michelle

Contributions or gifts to Obama for America are not tax deductible

Subject: Can you help out by making some calls for Barack?

From: info@barackobama.com

Sent: Nov. 3, 2012, 6:47 p.m.


can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you.

Can you make a call right now? The voter below needs to hear from you.

Then, sign up for a call tool shift, or a few, if you can:

[url]

Or you can make more calls anytime from home:

[url]

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

This couldn't matter more.

Michelle

--------------------------------------------------------------------------------

Here's a voter who needs to hear from you right now , as well as a simple call script you can use: Gilbert G., Las Vegas, Nevada, 702 396-0721

Yes, I made the call. What's next?

[url]

I can't now, but I'll make calls later:

[url]

I'd rather not make calls, but I want to help:

[url]

Please be considerate of the voter's time zone, and do not call past 9:00 p.m. local.

Hi Gilbert, my name is YOUR NAME and I'm a volunteer with Obama for America.

Tuesday is Election Day. You're the kind of person who takes action when it matters, and we want to make sure you have the information you need to vote.

Who do you support for president?

IF OBAMA Great! We're expecting really high turnout in Nevada -- and it's going to be a close race. We need every Obama supporter to commit to vote, and then keep that promise. We know that voters who have a plan have a better experience.

Have you voted yet?

IF YES That's great! Make sure your friends and family get out to vote, too.

IF NO You can find your polling place at barackobama.com/lookup -- I can even look it up for you right now using your zip code.

IF THE PERSON YOU'RE TALKING TO ISN'T AT A COMPUTER OR DOESN'T HAVE INTERNET ACCESS, YOU CAN LOOK UP THEIR POLLING PLACE FOR THEM RIGHT THERE ON THE PHONE BY CLICKING HERE:

[url]

AND ENTERING THEIR STREET ADDRESS AND ZIP CODE.

Thank you so much! Take care! END CALL

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Can you help out by making some calls for Barack?

From: info@barackobama.com

Sent: Nov. 3, 2012, 6:47 p.m.


can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you.

Can you make a call right now? The voter below needs to hear from you.

Then, sign up for a call tool shift, or a few, if you can:

[url]

Or you can make more calls anytime from home:

[url]

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

This couldn't matter more.

Michelle

--------------------------------------------------------------------------------

Here's a voter who needs to hear from you right now , as well as a simple call script you can use: Gilbert G., Las Vegas, Nevada, 702 396-0721

Yes, I made the call. What's next?

[url]

I can't now, but I'll make calls later:

[url]

I'd rather not make calls, but I want to help:

[url]

Please be considerate of the voter's time zone, and do not call past 9:00 p.m. local.

Hi Gilbert, my name is YOUR NAME and I'm a volunteer with Obama for America.

Tuesday is Election Day. You're the kind of person who takes action when it matters, and we want to make sure you have the information you need to vote.

Who do you support for president?

IF OBAMA Great! We're expecting really high turnout in Nevada -- and it's going to be a close race. We need every Obama supporter to commit to vote, and then keep that promise. We know that voters who have a plan have a better experience.

Have you voted yet?

IF YES That's great! Make sure your friends and family get out to vote, too.

IF NO You can find your polling place at barackobama.com/lookup -- I can even look it up for you right now using your zip code.

IF THE PERSON YOU'RE TALKING TO ISN'T AT A COMPUTER OR DOESN'T HAVE INTERNET ACCESS, YOU CAN LOOK UP THEIR POLLING PLACE FOR THEM RIGHT THERE ON THE PHONE BY CLICKING HERE:

[url]

AND ENTERING THEIR STREET ADDRESS AND ZIP CODE.

Thank you so much! Take care! END CALL

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you.

Can you make a call right now? The voter below needs to hear from you.

Then, sign up for a call tool shift, or a few, if you can:

[url]

Or you can make more calls anytime from home:

[url]

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

This couldn't matter more.

Michelle

--------------------------------------------------------------------------------

Here's a voter who needs to hear from you right now , as well as a simple call script you can use: Gilbert G., Las Vegas, Nevada, 702 396-0721

Yes, I made the call. What's next?

[url]

I can't now, but I'll make calls later:

[url]

I'd rather not make calls, but I want to help:

[url]

Please be considerate of the voter's time zone, and do not call past 9:00 p.m. local.

Hi Gilbert, my name is YOUR NAME and I'm a volunteer with Obama for America.

Tuesday is Election Day. You're the kind of person who takes action when it matters, and we want to make sure you have the information you need to vote.

Who do you support for president?

IF OBAMA Great! We're expecting really high turnout in Nevada -- and it's going to be a close race. We need every Obama supporter to commit to vote, and then keep that promise. We know that voters who have a plan have a better experience.

Have you voted yet?

IF YES That's great! Make sure your friends and family get out to vote, too.

IF NO You can find your polling place at barackobama.com/lookup -- I can even look it up for you right now using your zip code.

IF THE PERSON YOU'RE TALKING TO ISN'T AT A COMPUTER OR DOESN'T HAVE INTERNET ACCESS, YOU CAN LOOK UP THEIR POLLING PLACE FOR THEM RIGHT THERE ON THE PHONE BY CLICKING HERE:

[url]

AND ENTERING THEIR STREET ADDRESS AND ZIP CODE.

Thank you so much! Take care! END CALL

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

can you spare some time between now and Tuesday to get out the vote for Barack? Our campaign's strength has always been in our grassroots organization. But that one-on-one outreach doesn't just happen -- it's driven by people like you. And over these last few days, we're counting on you. Can you help out? Sign up for a volunteer shift -- or a couple -- and make some calls to get out the vote in battleground states:

[url]

Here are the details:

What: Get out the vote phone bank

Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day on Sunday, Monday, and Tuesday

Yes, I'm in:

[url]

Sorry, I can't make it:

[url] I can't stress enough how much Barack needs you out there. Our actions over those last three days -- how many calls we make, how many voters we get to the polls -- will decide this election.

I've met volunteers all around the country over the past year and a half who have been organizing so hard they've practically worn out the soles of their shoes just to get us to this moment. If you're one of them, thank you. And if you're joining in for these last days, thank you, too. That's what it takes to move our country forward. And that's what's going to give us four more years to finish what we started. So sign up now to get out the vote, on Election Day and before: [url] This couldn't matter more. Michelle

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today -- you're running out of time to make sure our organization has what it needs to win:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you. Can you help out by making some calls using our online call tool?

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

I've met volunteers all around the country over the past year and a half who have been organizing so hard they've practically worn out the soles of their shoes just to get us to this moment.

If you're one of them, thank you. And if you're joining in for these last days, thank you, too. That's what it takes to move our country forward. And that's what's going to give us four more years to finish what we started.

So sign up now to get out the vote by making calls to voters, on Election Day and before:

[url]

Or start calling right now:

[url]

This couldn't matter more.

Michelle

Contributions or gifts to Obama for America are not tax deductible