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Reverse-Engineering the 2012 Campaign

Can you take a trip to New Hampshire this weekend?

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4 email variations

3

recipients

--

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose. It's as simple as that. That's why we have to work hard to get out the vote in New Hampshire over the next week. Folks from Massachusetts are traveling to New Hampshire for our final get-out-the-vote push. There's a team leaving from Cambridge -- we need you to join them. Say you'll be there:

[url] Here are the details: What: Trip to New Hampshire

Meet at: Cambridge, MA 02138

When: Shifts available through Election Day

RSVP here:

[url] Or join another event near you: [url]

Even if you've never made the trip to New Hampshire before, I hope you can join. We'll help you coordinate travel -- this is our last chance to make it over the border and meet voters face to face. I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th. This is it, I hope you're fired up -- because we're ready to go. RSVP today: [url]

Marlon Marlon Marshall Deputy Field Director Obama for America

- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients

Obama - Biden --

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose.

It's as simple as that. That's why we have to work hard to get out the vote in Virginia over the next week.

Folks from Maryland are traveling to Virginia for our final get-out-the-vote push. There's a team leaving from Baltimore -- we need you to join them.

Say you'll be there.

Here are the details: What: Trip to Virginia

Meet at: 175 W. Ostend Street 21230

When: Shifts available through Election Day

RSVP now

Or join another event near you.

Even if you've never made the trip to Virginia before, I hope you can join. We'll help you coordinate travel -- this is our last chance to make it over the border and meet voters face to face.

I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th.

This is it, I hope you're fired up -- because we're ready to go.

RSVP today:

[url]

Marlon

Marlon Marshall Deputy Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients

Obama - Biden --

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose.

It's as simple as that. That's why we have to work hard to get out the vote in battleground states over the next week.

Folks from Illinois are calling voters in battleground states for our final get-out-the-vote push. There's a team in Broadview -- we need you to join them.

Say you'll be there.

Here are the details:

What: Phone bank in Broadview

Where: 1406 W Roosevelt Rd Broadview, IL 60155

When: Shifts available through Election Day

RSVP now

Or join another event near you.

I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th.

This is it, I hope you're fired up -- because we're ready to go.

RSVP today:

[url]

Marlon

Marlon Marshall Deputy Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients



Join us for a grassroots event in Concord with President Obama and President Bill Clinton. Here are the details: What: Grassroots event with President Obama and President Bill Clinton When: Sunday, November 4th Doors open at 7:00 a.m. Where: Entrance at corner of School and Main Street Concord, NH 03301 Just say you're in, and we'll send you a free e-ticket. Email confirmation is required for entry: [url]

Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Can you take a trip to New Hampshire this weekend?

From: info@barackobama.com

Sent: Nov. 1, 2012, 12:00 a.m.


--

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose. It's as simple as that. That's why we have to work hard to get out the vote in New Hampshire over the next week. Folks from Massachusetts are traveling to New Hampshire for our final get-out-the-vote push. There's a team leaving from Cambridge -- we need you to join them. Say you'll be there:

[url] Here are the details: What: Trip to New Hampshire

Meet at: Cambridge, MA 02138

When: Shifts available through Election Day

RSVP here:

[url] Or join another event near you: [url]

Even if you've never made the trip to New Hampshire before, I hope you can join. We'll help you coordinate travel -- this is our last chance to make it over the border and meet voters face to face. I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th. This is it, I hope you're fired up -- because we're ready to go. RSVP today: [url]

Marlon Marlon Marshall Deputy Field Director Obama for America

- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: Can you take a trip to New Hampshire this weekend?

From: info@barackobama.com

Sent: Nov. 1, 2012, 12:00 a.m.


--

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose. It's as simple as that. That's why we have to work hard to get out the vote in New Hampshire over the next week. Folks from Massachusetts are traveling to New Hampshire for our final get-out-the-vote push. There's a team leaving from Cambridge -- we need you to join them. Say you'll be there:

[url] Here are the details: What: Trip to New Hampshire

Meet at: Cambridge, MA 02138

When: Shifts available through Election Day

RSVP here:

[url] Or join another event near you: [url]

Even if you've never made the trip to New Hampshire before, I hope you can join. We'll help you coordinate travel -- this is our last chance to make it over the border and meet voters face to face. I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th. This is it, I hope you're fired up -- because we're ready to go. RSVP today: [url]

Marlon Marlon Marshall Deputy Field Director Obama for America

- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

--

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose. It's as simple as that. That's why we have to work hard to get out the vote in New Hampshire over the next week. Folks from Massachusetts are traveling to New Hampshire for our final get-out-the-vote push. There's a team leaving from Cambridge -- we need you to join them. Say you'll be there:

[url] Here are the details: What: Trip to New Hampshire

Meet at: Cambridge, MA 02138

When: Shifts available through Election Day

RSVP here:

[url] Or join another event near you: [url]

Even if you've never made the trip to New Hampshire before, I hope you can join. We'll help you coordinate travel -- this is our last chance to make it over the border and meet voters face to face. I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th. This is it, I hope you're fired up -- because we're ready to go. RSVP today: [url]

Marlon Marlon Marshall Deputy Field Director Obama for America

- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose.

It's as simple as that. That's why we have to work hard to get out the vote in Virginia over the next week.

Folks from Maryland are traveling to Virginia for our final get-out-the-vote push. There's a team leaving from Baltimore -- we need you to join them.

Say you'll be there.

Here are the details: What: Trip to Virginia

Meet at: 175 W. Ostend Street 21230

When: Shifts available through Election Day

RSVP now

Or join another event near you.

Even if you've never made the trip to Virginia before, I hope you can join. We'll help you coordinate travel -- this is our last chance to make it over the border and meet voters face to face.

I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th.

This is it, I hope you're fired up -- because we're ready to go.

RSVP today:

[url]

Marlon

Marlon Marshall Deputy Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

If turnout looks like 2008, when President Obama was elected on a wave of first-time and energized voters, we win. If it's 2010 all over again, and folks decide to stay home, we lose.

It's as simple as that. That's why we have to work hard to get out the vote in battleground states over the next week.

Folks from Illinois are calling voters in battleground states for our final get-out-the-vote push. There's a team in Broadview -- we need you to join them.

Say you'll be there.

Here are the details:

What: Phone bank in Broadview

Where: 1406 W Roosevelt Rd Broadview, IL 60155

When: Shifts available through Election Day

RSVP now

Or join another event near you.

I know we've asked for a lot. In these last critical days, we need folks like you to step up and own every day from now until November 6th.

This is it, I hope you're fired up -- because we're ready to go.

RSVP today:

[url]

Marlon

Marlon Marshall Deputy Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Join us for a grassroots event in Concord with President Obama and President Bill Clinton. Here are the details: What: Grassroots event with President Obama and President Bill Clinton When: Sunday, November 4th Doors open at 7:00 a.m. Where: Entrance at corner of School and Main Street Concord, NH 03301 Just say you're in, and we'll send you a free e-ticket. Email confirmation is required for entry: [url]

Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.