ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

Can you take Election Day off?

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

4 email variations

11

recipients

Obama - Biden --

Election Day is almost here. You should check with your boss or professor and take a day off to volunteer to re-elect Barack Obama!

Whether you get started outside:

Help out outside

Or inside:

Help out inside

And no matter who stops by:

You might meet someone special

You'll have a blast and make sure more people are able to do this:

Getting out to vote on Election Day

So, can we count on you? Spend Election Day ensuring we re-elect President Obama:

[url]

Obama For America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients



It's here! We're planning for Election Day and we need to know if we'll have all the volunteers we'll need.

We need you, got a shift or two with your name on it. Say you'll pitch in:

[url]

You'll be part of something historic when you volunteer on the final day of the campaign.

You'll be in the center of the action, and your work will absolutely make a critical difference in the effort to get out every last vote we can -- it could be the difference between winning and losing.

We don't get another chance, and we don't get more time. President Obama is counting on us.

Join your neighbors on Election Day:

[url]

Thanks, and I hope you can make it out,

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients



Got plans for Election Day? If they aren't about getting as many voters as possible to the polls, you might want to think about rescheduling. There's something exciting happening: folks are getting together near you to get out the vote for President Obama and other Democrats. This is our last chance to make a difference. Think about taking some time out of your day -- or even the whole day with permission from your boss or professor, if needed -- to help out.

Will you sign up now to volunteer on Election Day?

[url]

We've been building this grassroots campaign for nearly 19 months now, all in preparation for Tuesday. It's never been as important that everyone pitch in, whether you've volunteered before or stuck to the sidelines. And there'll be plenty to do -- from making calls, to helping voters get to the polls, to making sure everyone stays hydrated. We have volunteer shifts that need to be filled -- by you. Sign up now to volunteer on Election Day: [url]

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients

can you spare some time between now and Tuesday to get out the vote for Barack? Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you. And over these last few days, we're counting on you. Can you help out? Sign up for a volunteer shift -- or a couple -- and make some calls or knock on some doors to get out the vote in North Carolina:

[url]

Here are the details:

What: Get out the vote in North Carolina

Meet at: 337 Baldwin Ave Charlotte, NC 28204

When: Shifts available all day on Sunday, Monday, and Tuesday

[url]

Or find other events near you:

[url] I can't stress enough how much Barack needs you out there. Our actions over those last three days -- how many doors we knock, how many calls we make, how many voters we get to the polls -- will decide this election.

I've met volunteers all around the country over the past year and a half who have been organizing so hard they've practically worn out the soles of their shoes just to get us to this moment. If you're one of them, thank you. And if you're joining in for these last days, thank you, too. That's what it takes to move our country forward. And that's what's going to give us four more years to finish what we started. So sign up now to get out the vote in North Carolina, on Election Day and before: [url] This couldn't matter more. Michelle

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: We need you on Election Day

From: info@barackobama.com

Sent: Nov. 2, 2012, 7:10 p.m.


Obama - Biden --

Election Day is almost here. You should check with your boss or professor and take a day off to volunteer to re-elect Barack Obama!

Whether you get started outside:

Help out outside

Or inside:

Help out inside

And no matter who stops by:

You might meet someone special

You'll have a blast and make sure more people are able to do this:

Getting out to vote on Election Day

So, can we count on you? Spend Election Day ensuring we re-elect President Obama:

[url]

Obama For America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: We need you on Election Day

From: info@barackobama.com

Sent: Nov. 2, 2012, 7:10 p.m.


Obama - Biden --

Election Day is almost here. You should check with your boss or professor and take a day off to volunteer to re-elect Barack Obama!

Whether you get started outside:

Help out outside

Or inside:

Help out inside

And no matter who stops by:

You might meet someone special

You'll have a blast and make sure more people are able to do this:

Getting out to vote on Election Day

So, can we count on you? Spend Election Day ensuring we re-elect President Obama:

[url]

Obama For America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

Election Day is almost here. You should check with your boss or professor and take a day off to volunteer to re-elect Barack Obama!

Whether you get started outside:

Help out outside

Or inside:

Help out inside

And no matter who stops by:

You might meet someone special

You'll have a blast and make sure more people are able to do this:

Getting out to vote on Election Day

So, can we count on you? Spend Election Day ensuring we re-elect President Obama:

[url]

Obama For America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



It's here! We're planning for Election Day and we need to know if we'll have all the volunteers we'll need.

We need you, got a shift or two with your name on it. Say you'll pitch in:

[url]

You'll be part of something historic when you volunteer on the final day of the campaign.

You'll be in the center of the action, and your work will absolutely make a critical difference in the effort to get out every last vote we can -- it could be the difference between winning and losing.

We don't get another chance, and we don't get more time. President Obama is counting on us.

Join your neighbors on Election Day:

[url]

Thanks, and I hope you can make it out,

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Got plans for Election Day? If they aren't about getting as many voters as possible to the polls, you might want to think about rescheduling. There's something exciting happening: folks are getting together near you to get out the vote for President Obama and other Democrats. This is our last chance to make a difference. Think about taking some time out of your day -- or even the whole day with permission from your boss or professor, if needed -- to help out.

Will you sign up now to volunteer on Election Day?

[url]

We've been building this grassroots campaign for nearly 19 months now, all in preparation for Tuesday. It's never been as important that everyone pitch in, whether you've volunteered before or stuck to the sidelines. And there'll be plenty to do -- from making calls, to helping voters get to the polls, to making sure everyone stays hydrated. We have volunteer shifts that need to be filled -- by you. Sign up now to volunteer on Election Day: [url]

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

can you spare some time between now and Tuesday to get out the vote for Barack? Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you. And over these last few days, we're counting on you. Can you help out? Sign up for a volunteer shift -- or a couple -- and make some calls or knock on some doors to get out the vote in North Carolina:

[url]

Here are the details:

What: Get out the vote in North Carolina

Meet at: 337 Baldwin Ave Charlotte, NC 28204

When: Shifts available all day on Sunday, Monday, and Tuesday

[url]

Or find other events near you:

[url] I can't stress enough how much Barack needs you out there. Our actions over those last three days -- how many doors we knock, how many calls we make, how many voters we get to the polls -- will decide this election.

I've met volunteers all around the country over the past year and a half who have been organizing so hard they've practically worn out the soles of their shoes just to get us to this moment. If you're one of them, thank you. And if you're joining in for these last days, thank you, too. That's what it takes to move our country forward. And that's what's going to give us four more years to finish what we started. So sign up now to get out the vote in North Carolina, on Election Day and before: [url] This couldn't matter more. Michelle

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.