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Reverse-Engineering the 2012 Campaign

Coffers

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Sheila - I wanted to get you the latest numbers on another attack blitz from Rove’s operation. In their quest to take over the White House and Senate, they just launched a six-state, $2.8 million air assault. Below is the state-by-state breakdown: Rove Spending Report 2 Week Forecast Missouri $488,000 North Dakota $66,000 Nevada $358,000 Ohio $841,000 Nebraska $276,000 Virginia $778,000 And, because we funded an ad in response to Rove last week in Indiana, our Emergency Media Fund is down $250,000. We need to replenish the coffers by midnight Friday or we won't be able to compete in these critical battleground states.

Will you chip in $5 to the Emergency Media Fund right now? We’ve got to fight Rove’s spending tsunami and protect progressive champions like Sherrod Brown.

Here’s what Rove’s thinking: outspend the opposition now, and make June the month when Republicans pull ahead for good. That’s why we can’t wait to fight back.

He thinks our hands are tied since we just sent funds to Indiana. But with your support, we can go head-to-head in these key battlegrounds.

Can you help us put $250,000 in the Emergency Media Fund by Friday?

Thanks for your support,

Guy Cecil DSCC Executive Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



4

recipients

— Thanks for standing with President Obama on immigration reform on Friday. More than 80,000 fellow activists joined you to support that historic step.

We need your help again. In their quest to take over the White House and Senate, we’ve just learned that Karl Rove’s camp is launching yet another attack blitz against Democratic candidates. This time it’s $X.8 million in six key states. Below is the state-by-state breakdown: Rove Spending Report -- 2 Week Forecast Missouri $X North Dakota $X Nevada $X Ohio $X Nebraska $X Virginia $XAnd, because we funded an ad in response to Rove last week in Indiana, our Emergency Media Fund is down $X. We need to replenish the coffers by midnight Friday or we won’t be able to compete in these critical battleground states.

Will you chip in $X to the Emergency Media Fund right now? We’ve got to fight Rove’s spending tsunami and protect progressive champions like Sherrod Brown.

Here’s what Rove’s thinking: outspend the opposition now, and make June the month when Republicans pull ahead for good. That’s why we can’t wait to fight back.

He thinks our hands are tied since we just sent funds to Indiana. But with your support, we can go head-to-head in these key battlegrounds.

Can you help us put $X in the Emergency Media Fund by Friday?

Thanks for your support,

Guy Cecil DSCC Executive Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Coffers

From: info@dscc.org

Sent: June 19, 2012, 9:52 a.m.


Sheila - I wanted to get you the latest numbers on another attack blitz from Rove’s operation. In their quest to take over the White House and Senate, they just launched a six-state, $2.8 million air assault. Below is the state-by-state breakdown: Rove Spending Report 2 Week Forecast Missouri $488,000 North Dakota $66,000 Nevada $358,000 Ohio $841,000 Nebraska $276,000 Virginia $778,000 And, because we funded an ad in response to Rove last week in Indiana, our Emergency Media Fund is down $250,000. We need to replenish the coffers by midnight Friday or we won't be able to compete in these critical battleground states.

Will you chip in $5 to the Emergency Media Fund right now? We’ve got to fight Rove’s spending tsunami and protect progressive champions like Sherrod Brown.

Here’s what Rove’s thinking: outspend the opposition now, and make June the month when Republicans pull ahead for good. That’s why we can’t wait to fight back.

He thinks our hands are tied since we just sent funds to Indiana. But with your support, we can go head-to-head in these key battlegrounds.

Can you help us put $250,000 in the Emergency Media Fund by Friday?

Thanks for your support,

Guy Cecil DSCC Executive Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



 

Compare variations

Subject: Coffers

From: info@dscc.org

Sent: June 19, 2012, 9:52 a.m.


Sheila - I wanted to get you the latest numbers on another attack blitz from Rove’s operation. In their quest to take over the White House and Senate, they just launched a six-state, $2.8 million air assault. Below is the state-by-state breakdown: Rove Spending Report 2 Week Forecast Missouri $488,000 North Dakota $66,000 Nevada $358,000 Ohio $841,000 Nebraska $276,000 Virginia $778,000 And, because we funded an ad in response to Rove last week in Indiana, our Emergency Media Fund is down $250,000. We need to replenish the coffers by midnight Friday or we won't be able to compete in these critical battleground states.

Will you chip in $5 to the Emergency Media Fund right now? We’ve got to fight Rove’s spending tsunami and protect progressive champions like Sherrod Brown.

Here’s what Rove’s thinking: outspend the opposition now, and make June the month when Republicans pull ahead for good. That’s why we can’t wait to fight back.

He thinks our hands are tied since we just sent funds to Indiana. But with your support, we can go head-to-head in these key battlegrounds.

Can you help us put $250,000 in the Emergency Media Fund by Friday?

Thanks for your support,

Guy Cecil DSCC Executive Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Sheila - I wanted to get you the latest numbers on another attack blitz from Rove’s operation. In their quest to take over the White House and Senate, they just launched a six-state, $2.8 million air assault. Below is the state-by-state breakdown: Rove Spending Report 2 Week Forecast Missouri $488,000 North Dakota $66,000 Nevada $358,000 Ohio $841,000 Nebraska $276,000 Virginia $778,000 And, because we funded an ad in response to Rove last week in Indiana, our Emergency Media Fund is down $250,000. We need to replenish the coffers by midnight Friday or we won't be able to compete in these critical battleground states.

Will you chip in $5 to the Emergency Media Fund right now? We’ve got to fight Rove’s spending tsunami and protect progressive champions like Sherrod Brown.

Here’s what Rove’s thinking: outspend the opposition now, and make June the month when Republicans pull ahead for good. That’s why we can’t wait to fight back.

He thinks our hands are tied since we just sent funds to Indiana. But with your support, we can go head-to-head in these key battlegrounds.

Can you help us put $250,000 in the Emergency Media Fund by Friday?

Thanks for your support,

Guy Cecil DSCC Executive Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



— Thanks for standing with President Obama on immigration reform on Friday. More than 80,000 fellow activists joined you to support that historic step.

We need your help again. In their quest to take over the White House and Senate, we’ve just learned that Karl Rove’s camp is launching yet another attack blitz against Democratic candidates. This time it’s $X.8 million in six key states. Below is the state-by-state breakdown: Rove Spending Report -- 2 Week Forecast Missouri $X North Dakota $X Nevada $X Ohio $X Nebraska $X Virginia $XAnd, because we funded an ad in response to Rove last week in Indiana, our Emergency Media Fund is down $X. We need to replenish the coffers by midnight Friday or we won’t be able to compete in these critical battleground states.

Will you chip in $X to the Emergency Media Fund right now? We’ve got to fight Rove’s spending tsunami and protect progressive champions like Sherrod Brown.

Here’s what Rove’s thinking: outspend the opposition now, and make June the month when Republicans pull ahead for good. That’s why we can’t wait to fight back.

He thinks our hands are tied since we just sent funds to Indiana. But with your support, we can go head-to-head in these key battlegrounds.

Can you help us put $X in the Emergency Media Fund by Friday?

Thanks for your support,

Guy Cecil DSCC Executive Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.