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Reverse-Engineering the 2012 Campaign

Come to Nevada

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4 email variations

6

recipients

Obama - Biden --

Think about this: We have only two more weekends to get out there and win this election.

How will you spend this one? You could hang around the house till 1:00 in the afternoon, or spend the day at the mall -- and risk waking up on November 7th wondering what you could've or should've done. Or you could

and help win the most important election in a generation.

Can you make it?

Here are the details:

What: Knock on doors in New Hampshire

Where: 49 White Street Cambridge, MA 02140

Meet at: Saturday, October 27th 8:30 am

RSVP now

Or find other events near you.

Every day that goes by is a day we can't get back. Volunteers from Massachusetts are working hard to get out the vote and talk with voters in New Hampshire -- where just a few votes could swing the entire election. Everyone is getting in the game -- young and old, men and women, first-time volunteers and campaign veterans.

The one thing we can't afford is to look back and wish we had done more to win.

Come make a difference in New Hampshire this weekend:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

4

recipients



Think about this: We have only two more weekends to get out there and win this election.

How will you spend this one? You could hang around the house till 1:00 in the afternoon, or spend the day at the mall -- and risk waking up on November 7th wondering what you could've or should've done. Or you could join your neighbors in Brooklyn and make calls into battleground states, and help win the most important election in a generation. Can you make it?

[url] Here are the details: What: Phone bank in Brooklyn Where: 216 Dean St. Brooklyn, NY 11217

When: Sunday, October 28th Shifts start at 4:00 pm RSVP here:

[url]

Every day that goes by is a day we can't get back. Volunteers from New York are working hard to get out the vote and talk with voters in battleground states -- where just a few votes could swing the entire election. Everyone is getting in the game -- young and old, men and women, first-time volunteers and campaign veterans. The one thing we can't afford is to look back and wish we had done more to win. Come make a difference in battleground states: [url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients

Obama - Biden --

Neighbors pitching in to support President Obama is what our grassroots campaign is all about.

Now, with just 13 days left until Election Day, I'm asking Californians like you to bring your strength and enthusiasm over to Nevada to lend a hand alongside organizers here.

Watch our new video about why Nevada matters in this election, then pledge to come out here -- for a day, a week, or through November 6th:

Come to Nevada

We've been organizing hard here, but there's a lot more we can do if you and other folks from California come knock on doors, register voters, and help get communities in Nevada ready to vote.

As a key battleground state, Nevada's six electoral votes are going to play a huge role in this election. We'll need everyone fired up and ready to go if we're going to repeat our success in 2008.

Pledge to come out to Nevada, and we'll take care of the rest, connecting you with the volunteer opportunities that can make the biggest difference on the ground:

[url]

Now, let's go win Nevada!

Emmy

Emmy Ruiz Nevada General Election Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients

Obama - Biden --

In Monday night's 90-minute debate focused on foreign policy and wars abroad, Mitt Romney failed to mention our veterans even once.

Maybe we shouldn't be surprised -- dismissing veterans is just par for the course for Governor Romney. He didn't mention our troops abroad in his nomination acceptance speech, and when he dismissed nearly half our country as people who see themselves as "victims," that included veterans who are receiving the benefits they've earned.

Someone who wants to be commander in chief should honor and respect the sacrifice our veterans have made, both in word and in deed.

Check out this video on how President Obama has done just that -- then pass it along:

President Obama has consistently put veterans first, expanding their educational opportunities and helping them get the health care and benefits they've earned. He'll continue to fight for all those who served, no matter when or where.

After six years of running for president, Mitt Romney has proven that he just doesn't get it when it comes to America's veterans.

Make sure all of your friends and family know which candidate is looking out for veterans and their families. Pass along this video and spread the word:

[url]

Rob

Rob Diamond Veterans and Military Families for Obama Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Saturday: Can you join us in a battleground state?

From: Marlon Marshall, BarackObama.com <info@barackobama.com>

Sent: Oct. 24, 2012, 10:32 a.m.


Obama - Biden --

Think about this: We have only two more weekends to get out there and win this election.

How will you spend this one? You could hang around the house till 1:00 in the afternoon, or spend the day at the mall -- and risk waking up on November 7th wondering what you could've or should've done. Or you could

and help win the most important election in a generation.

Can you make it?

Here are the details:

What: Knock on doors in New Hampshire

Where: 49 White Street Cambridge, MA 02140

Meet at: Saturday, October 27th 8:30 am

RSVP now

Or find other events near you.

Every day that goes by is a day we can't get back. Volunteers from Massachusetts are working hard to get out the vote and talk with voters in New Hampshire -- where just a few votes could swing the entire election. Everyone is getting in the game -- young and old, men and women, first-time volunteers and campaign veterans.

The one thing we can't afford is to look back and wish we had done more to win.

Come make a difference in New Hampshire this weekend:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: Saturday: Can you join us in a battleground state?

From: Marlon Marshall, BarackObama.com <info@barackobama.com>

Sent: Oct. 24, 2012, 10:32 a.m.


Obama - Biden --

Think about this: We have only two more weekends to get out there and win this election.

How will you spend this one? You could hang around the house till 1:00 in the afternoon, or spend the day at the mall -- and risk waking up on November 7th wondering what you could've or should've done. Or you could

and help win the most important election in a generation.

Can you make it?

Here are the details:

What: Knock on doors in New Hampshire

Where: 49 White Street Cambridge, MA 02140

Meet at: Saturday, October 27th 8:30 am

RSVP now

Or find other events near you.

Every day that goes by is a day we can't get back. Volunteers from Massachusetts are working hard to get out the vote and talk with voters in New Hampshire -- where just a few votes could swing the entire election. Everyone is getting in the game -- young and old, men and women, first-time volunteers and campaign veterans.

The one thing we can't afford is to look back and wish we had done more to win.

Come make a difference in New Hampshire this weekend:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

Think about this: We have only two more weekends to get out there and win this election.

How will you spend this one? You could hang around the house till 1:00 in the afternoon, or spend the day at the mall -- and risk waking up on November 7th wondering what you could've or should've done. Or you could

and help win the most important election in a generation.

Can you make it?

Here are the details:

What: Knock on doors in New Hampshire

Where: 49 White Street Cambridge, MA 02140

Meet at: Saturday, October 27th 8:30 am

RSVP now

Or find other events near you.

Every day that goes by is a day we can't get back. Volunteers from Massachusetts are working hard to get out the vote and talk with voters in New Hampshire -- where just a few votes could swing the entire election. Everyone is getting in the game -- young and old, men and women, first-time volunteers and campaign veterans.

The one thing we can't afford is to look back and wish we had done more to win.

Come make a difference in New Hampshire this weekend:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Think about this: We have only two more weekends to get out there and win this election.

How will you spend this one? You could hang around the house till 1:00 in the afternoon, or spend the day at the mall -- and risk waking up on November 7th wondering what you could've or should've done. Or you could join your neighbors in Brooklyn and make calls into battleground states, and help win the most important election in a generation. Can you make it?

[url] Here are the details: What: Phone bank in Brooklyn Where: 216 Dean St. Brooklyn, NY 11217

When: Sunday, October 28th Shifts start at 4:00 pm RSVP here:

[url]

Every day that goes by is a day we can't get back. Volunteers from New York are working hard to get out the vote and talk with voters in battleground states -- where just a few votes could swing the entire election. Everyone is getting in the game -- young and old, men and women, first-time volunteers and campaign veterans. The one thing we can't afford is to look back and wish we had done more to win. Come make a difference in battleground states: [url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

Neighbors pitching in to support President Obama is what our grassroots campaign is all about.

Now, with just 13 days left until Election Day, I'm asking Californians like you to bring your strength and enthusiasm over to Nevada to lend a hand alongside organizers here.

Watch our new video about why Nevada matters in this election, then pledge to come out here -- for a day, a week, or through November 6th:

Come to Nevada

We've been organizing hard here, but there's a lot more we can do if you and other folks from California come knock on doors, register voters, and help get communities in Nevada ready to vote.

As a key battleground state, Nevada's six electoral votes are going to play a huge role in this election. We'll need everyone fired up and ready to go if we're going to repeat our success in 2008.

Pledge to come out to Nevada, and we'll take care of the rest, connecting you with the volunteer opportunities that can make the biggest difference on the ground:

[url]

Now, let's go win Nevada!

Emmy

Emmy Ruiz Nevada General Election Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden --

In Monday night's 90-minute debate focused on foreign policy and wars abroad, Mitt Romney failed to mention our veterans even once.

Maybe we shouldn't be surprised -- dismissing veterans is just par for the course for Governor Romney. He didn't mention our troops abroad in his nomination acceptance speech, and when he dismissed nearly half our country as people who see themselves as "victims," that included veterans who are receiving the benefits they've earned.

Someone who wants to be commander in chief should honor and respect the sacrifice our veterans have made, both in word and in deed.

Check out this video on how President Obama has done just that -- then pass it along:

President Obama has consistently put veterans first, expanding their educational opportunities and helping them get the health care and benefits they've earned. He'll continue to fight for all those who served, no matter when or where.

After six years of running for president, Mitt Romney has proven that he just doesn't get it when it comes to America's veterans.

Make sure all of your friends and family know which candidate is looking out for veterans and their families. Pass along this video and spread the word:

[url]

Rob

Rob Diamond Veterans and Military Families for Obama Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.