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Reverse-Engineering the 2012 Campaign

We'll fly you in for the President's birthday

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Obama - Biden --

I'm no good at singing "Happy Birthday."

I hope you're better, because the President's inviting two grassroots donors and their guests to celebrate his birthday with him at his home in Chicago on August 12th.

Just pitch in $X or whatever you can to support this campaign, and you'll be automatically entered for the chance to be there.

It's going to be a great party.

We've got a nice spot picked out for the event at the President's family home in their beautiful South Side neighborhood.

What we're missing is a few lucky supporters like you to come and wish the President well as we celebrate him for the night.

Sounds fun, right? The contest ends Thursday, so enter today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Come to the President's birthday - we'll pay for your flight

From: *Julianna Smoot, BarackObama.com*

Sent: July 25, 2012, 9:07 a.m.


Obama - Biden --

I'm no good at singing "Happy Birthday."

I hope you're better, because the President's inviting two grassroots donors and their guests to celebrate his birthday with him at his home in Chicago on August 12th.

Just pitch in $X or whatever you can to support this campaign, and you'll be automatically entered for the chance to be there.

It's going to be a great party.

We've got a nice spot picked out for the event at the President's family home in their beautiful South Side neighborhood.

What we're missing is a few lucky supporters like you to come and wish the President well as we celebrate him for the night.

Sounds fun, right? The contest ends Thursday, so enter today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.