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Reverse-Engineering the 2012 Campaign

I want to buy you a cup of coffee

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The model for this email is
  • weak
  • relatively accurate
  • accurate
relatively accurate,
and found it may have been targeted based on donation signal*.
 

4 email variations

91

recipients

--

Want to have a cup of coffee sometime soon?

I'm sure we'll have a lot to talk about, but mainly I just want to say

thanks for helping out.

Make a donation of $X or whatever you can to grow this grassroots

campaign, and be automatically entered for the chance to come hang out --

flight, hotel, and coffee on

us.

You can even bring a guest.

Barack and I know that we ask you for a lot. We wouldn't do it if we didn't

believe that folks like you are going to decide this election.

The spending on the other side this year is literally unprecedented. If

nothing changes, Barack is on pace to be the first president in modern

history to get outspent in his re-election campaign.

What you do will determine how this goes.

Make a grassroots donation today, and you'll be automatically entered to

win:

[url]

Last week was a big one for this campaign. The truth is we need every week

to be that big. We need to dig deeper and deeper every day if we want to

win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by July 7, 2012. You may enter by contributing to

Obama for America

hereor

click

hereto

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and coffee and snacks with Vice

President Biden on a date to be determined by the Sponsor approximate

retail value of all prizes $X . Odds of winning depend on number of

entries received. Promotion open only to U.S. citizens, or lawful permanent

U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

18

recipients

--

Want to have a cup of coffee sometime soon?

I'm sure we'll have a lot to talk about, but mainly I just want to say

thanks for helping out.

Make a donation of $X or whatever you can to grow this grassroots

campaign, and be automatically entered for the chance to come

hang out -- flight, hotel, and coffee on us. You can even bring a guest:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Barack and I know that we ask you for a lot. We wouldn't do it if we

didn't believe that folks like you are going to decide this election.

The spending on the other side this year is literally unprecedented.

If nothing changes, Barack is on pace to be the first president in

modern history to get outspent in his re-election campaign.

What you do will determine how this goes.

Make a grassroots donation today, and you'll be automatically entered

to win:

[url]

Last week was a big one for this campaign. The truth is we need every

week to be that big. We need to dig deeper and deeper every day if we

want to win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

5

recipients



I'm sure you've heard a lot about Dinner with Barack.

Well, so have I. Barack has mentioned more than once

how much he enjoys meals like these with contest winners,

so I thought I'd see for myself.

The campaign is flying out two grassroots supporters and

their guests to sit down for a cup of coffee with me on the

campaign trail.

Today, if you make a grassroots donation of whatever you

can, you'll be automatically entered to join me:

[url]

Barack and I know that we ask you for a lot. We wouldn't do

it if we didn't believe that people like you are going to decide

this election.

Folks, the spending on the other side this year is literally

unprecedented. If nothing changes, Barack is on pace to

be the first president in modern history to get outspent in

his re-election campaign.

The gap between our campaign and the interests on the

other side is up to what you do.

Make a grassroots donation today and you'll be automatically

entered to win:

[url]

Last week was a big one for this campaign. The truth is, we need

every week to be that big. We need to dig deeper and deeper,

every day, if we want to win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

4

recipients



Behind every successful campaign are a whole lot of dedicated people -- and usually a whole lot of coffee.

The folks who receive emails like this one are making calls, walking neighborhoods, and doing the work that sometimes requires that caffeine boost to get done.

So the least I can do is join you for a cup of coffee sometime soon.

The campaign is covering airfare and accommodations for you and a guest to wherever I might be on the campaign trail, so what do you say?

Pitch in $X or more today to get your name in the running to join me sometime soon.

If you're not a coffee drinker, that's okay. You can order whatever you want. The important thing is that we'll get a chance to chat face to face about the things that matter most to you.

I want to hear your story.

Chip in what you can to be automatically entered to join me on the trail:

[url]

I can't wait to meet you, and whoever you decide to bring along.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

Subject: I want to buy you a cup of coffee

From: info@barackobama.com

Sent: July 5, 2012, 10:34 a.m.


--

Want to have a cup of coffee sometime soon?

I'm sure we'll have a lot to talk about, but mainly I just want to say

thanks for helping out.

Make a donation of $X or whatever you can to grow this grassroots

campaign, and be automatically entered for the chance to come hang out --

flight, hotel, and coffee on

us.

You can even bring a guest.

Barack and I know that we ask you for a lot. We wouldn't do it if we didn't

believe that folks like you are going to decide this election.

The spending on the other side this year is literally unprecedented. If

nothing changes, Barack is on pace to be the first president in modern

history to get outspent in his re-election campaign.

What you do will determine how this goes.

Make a grassroots donation today, and you'll be automatically entered to

win:

[url]

Last week was a big one for this campaign. The truth is we need every week

to be that big. We need to dig deeper and deeper every day if we want to

win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by July 7, 2012. You may enter by contributing to

Obama for America

hereor

click

hereto

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and coffee and snacks with Vice

President Biden on a date to be determined by the Sponsor approximate

retail value of all prizes $X . Odds of winning depend on number of

entries received. Promotion open only to U.S. citizens, or lawful permanent

U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

 

Compare variations

Subject: I want to buy you a cup of coffee

From: info@barackobama.com

Sent: July 5, 2012, 10:34 a.m.


--

Want to have a cup of coffee sometime soon?

I'm sure we'll have a lot to talk about, but mainly I just want to say

thanks for helping out.

Make a donation of $X or whatever you can to grow this grassroots

campaign, and be automatically entered for the chance to come hang out --

flight, hotel, and coffee on

us.

You can even bring a guest.

Barack and I know that we ask you for a lot. We wouldn't do it if we didn't

believe that folks like you are going to decide this election.

The spending on the other side this year is literally unprecedented. If

nothing changes, Barack is on pace to be the first president in modern

history to get outspent in his re-election campaign.

What you do will determine how this goes.

Make a grassroots donation today, and you'll be automatically entered to

win:

[url]

Last week was a big one for this campaign. The truth is we need every week

to be that big. We need to dig deeper and deeper every day if we want to

win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by July 7, 2012. You may enter by contributing to

Obama for America

hereor

click

hereto

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and coffee and snacks with Vice

President Biden on a date to be determined by the Sponsor approximate

retail value of all prizes $X . Odds of winning depend on number of

entries received. Promotion open only to U.S. citizens, or lawful permanent

U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

--

Want to have a cup of coffee sometime soon?

I'm sure we'll have a lot to talk about, but mainly I just want to say

thanks for helping out.

Make a donation of $X or whatever you can to grow this grassroots

campaign, and be automatically entered for the chance to come hang out --

flight, hotel, and coffee on

us.

You can even bring a guest.

Barack and I know that we ask you for a lot. We wouldn't do it if we didn't

believe that folks like you are going to decide this election.

The spending on the other side this year is literally unprecedented. If

nothing changes, Barack is on pace to be the first president in modern

history to get outspent in his re-election campaign.

What you do will determine how this goes.

Make a grassroots donation today, and you'll be automatically entered to

win:

[url]

Last week was a big one for this campaign. The truth is we need every week

to be that big. We need to dig deeper and deeper every day if we want to

win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by July 7, 2012. You may enter by contributing to

Obama for America

hereor

click

hereto

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and coffee and snacks with Vice

President Biden on a date to be determined by the Sponsor approximate

retail value of all prizes $X . Odds of winning depend on number of

entries received. Promotion open only to U.S. citizens, or lawful permanent

U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

--

Want to have a cup of coffee sometime soon?

I'm sure we'll have a lot to talk about, but mainly I just want to say

thanks for helping out.

Make a donation of $X or whatever you can to grow this grassroots

campaign, and be automatically entered for the chance to come

hang out -- flight, hotel, and coffee on us. You can even bring a guest:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Barack and I know that we ask you for a lot. We wouldn't do it if we

didn't believe that folks like you are going to decide this election.

The spending on the other side this year is literally unprecedented.

If nothing changes, Barack is on pace to be the first president in

modern history to get outspent in his re-election campaign.

What you do will determine how this goes.

Make a grassroots donation today, and you'll be automatically entered

to win:

[url]

Last week was a big one for this campaign. The truth is we need every

week to be that big. We need to dig deeper and deeper every day if we

want to win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



I'm sure you've heard a lot about Dinner with Barack.

Well, so have I. Barack has mentioned more than once

how much he enjoys meals like these with contest winners,

so I thought I'd see for myself.

The campaign is flying out two grassroots supporters and

their guests to sit down for a cup of coffee with me on the

campaign trail.

Today, if you make a grassroots donation of whatever you

can, you'll be automatically entered to join me:

[url]

Barack and I know that we ask you for a lot. We wouldn't do

it if we didn't believe that people like you are going to decide

this election.

Folks, the spending on the other side this year is literally

unprecedented. If nothing changes, Barack is on pace to

be the first president in modern history to get outspent in

his re-election campaign.

The gap between our campaign and the interests on the

other side is up to what you do.

Make a grassroots donation today and you'll be automatically

entered to win:

[url]

Last week was a big one for this campaign. The truth is, we need

every week to be that big. We need to dig deeper and deeper,

every day, if we want to win.

Hope to see you soon,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



Behind every successful campaign are a whole lot of dedicated people -- and usually a whole lot of coffee.

The folks who receive emails like this one are making calls, walking neighborhoods, and doing the work that sometimes requires that caffeine boost to get done.

So the least I can do is join you for a cup of coffee sometime soon.

The campaign is covering airfare and accommodations for you and a guest to wherever I might be on the campaign trail, so what do you say?

Pitch in $X or more today to get your name in the running to join me sometime soon.

If you're not a coffee drinker, that's okay. You can order whatever you want. The important thing is that we'll get a chance to chat face to face about the things that matter most to you.

I want to hear your story.

Chip in what you can to be automatically entered to join me on the trail:

[url]

I can't wait to meet you, and whoever you decide to bring along.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »