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Reverse-Engineering the 2012 Campaign

Emails Sent on May 11, 2012

Obama for America
6:37 a.m. ET
My best friend





If you're lucky enough to get to marry your best friend, you'll know what

I'm talking about.

Michelle amazes me every day, and in the years we've been together, nothing

inspires me more than watching her be a mom to our two girls.

Each of us has amazing women in our lives who give us strength and

encouragement, and no matter what we do on Mother's Day, it never seems

like enough.

This year, I wanted to try something a little different. I know Michelle

treasures every single person who is part of this movement we've built, so

I'm hoping each of you will sign my card to her today. It'll mean a lot to

her.

Will you join me in wishing Michelle a happy Mother's Day?

[url]



Thanks, and happy Mother's Day to all the moms out there.

Barack

Paid for by Obama for America

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