Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on June 2, 2012

Obama for America
8:06 p.m. ET
Share this: President Obama on LGBT equality

June is here -- so let me be the first to wish you a Happy Pride!

This year, there's even more to celebrate than the last -- with

President Obama affirming his personal support for marriage

equality, and "Don't Ask, Don't Tell" finally coming to an end.

Here's a great tool we've put together to help you spread the word

on the progress we've made for lesbian, gay, bisexual, and

transgender equality: an interactive timeline of the progress we've

made since President Obama took office.

It's pretty amazing to see it all laid out -- from the President's

first months in office right up until now. And when you look, I'll

bet you'll see at least one thing on there that you didn't know had


There are videos, too. One of my favorites is of the President's

speech last October, where he said: "Every single American -- gay,

straight, lesbian, bisexual, transgender -- every single American

deserves to be treated equally in the eyes of the law and in the

eyes of our society. It's a pretty simple proposition."

Now juxtapose that with Mitt Romney's support of a federal marriage

amendment that would change the Constitution to discriminate against

and deny rights to Americans for the first time in history. He even

signed a pledge with an anti-LGBT group, promising to oppose the

freedom of loving same-sex couples to wed.

This timeline is one of the best ways to show your friends and

family just how many steps forward we've taken -- and exactly how

much is at risk in November.

So as you're getting ready to go out and enjoy the Pride

celebrations this summer, make sure you take a few minutes to check

out the timeline, and share it with at least five people you know

who care about equal rights:


Let's make sure that next time June rolls around, we still have a

president who has our backs.



Jamie Citron

National LGBT Vote Director

Obama for America

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11:32 a.m. ET
Join your neighborhood team in Dashboard

This is going to take our grassroots work to the next level: Dashboard, the campaign's online organizing hub, is now open for everyone to join.

Your neighborhood team is all set up and ready to go in Dashboard. They just need you.

Find your neighborhood team in Dashboard and join them there today.

When you join, you'll be able to keep up even more on your organizing in Pine Grove. Dashboard will help you and your team connect and coordinate, and it'll give you some great tools to help recruit new people to get involved, too.

You'll be able to see your team's progress -- and you'll find out about upcoming events and other ways to step up to support President Obama. It'll even help you plan some events yourself. And you'll get important updates on the campaign and how it's coming along.

Dashboard was created by organizers, for organizers -- and it's your way to stay seamlessly connected with your neighborhood team and every part of the campaign.

So join your neighborhood team in Dashboard now:




Jeremy Bird

National Field Director

Obama for America

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10:26 a.m. ET
New video: Mitt Romney's record as governor

Mitt Romney talks a lot about his time as a corporate buyout specialist, but you know what we don't hear very much about?

His experience as governor of Massachusetts.

That may be because he made promises to the people of his state during his '02 campaign that sound an awful lot like the ones he's making to the country today -- and he failed to deliver on them.

Just like now, he claimed his success in the private sector meant he'd be able to create jobs, cut taxes, and bring down the debt. He did the opposite.

Today, we're asking you to help tell the truth about Romney Economics -- what it meant for the people of Massachusetts, and what it would mean for all Americans if he were elected president.

Check out our new video and consider joining the Truth Team -- a group of grassroots supporters that's helping spread the word about Romney's real record.

Even as the rest of the country was enjoying a brightening economy, during Romney's term Massachusetts plummeted to 47th out of 50 states in job creation; manufacturing jobs declined at twice the national average; and for the first time since 1995, its unemployment rate was above the national average.

Long-term debt ballooned by more than $X.6 billion -- leaving the people of Massachusetts with the highest per capita debt of any state in the nation. State spending increased every single year, and Romney raised taxes and fees by $X million per year -- leading to a higher state and local tax burden of $X for every Bay Stater. Over his term, fees at public colleges skyrocketed by 63 percent, and during his first year, K-12 schools saw the second-largest percentage cuts, per student, in the nation.

All that in just four years.

Mitt Romney promised more jobs, less debt, and smaller government for Massachusetts based solely on his experience as a corporate buyout specialist. Turns out that being good at maximizing profits for yourself and your investors, but leaving companies bankrupt and workers without jobs, doesn't exactly prepare you to lead a state -- or a country.

Yet Romney's out there making the same empty promises all over again. And we've got to make sure no one buys it this time.

The bottom line? Romney Economics didn't work for Massachusetts then, and it won't work for America now.

Watch our new video to get the facts, then pass it on to everyone you know:


We've got work to do -- let's go.

- Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America