Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on June 9, 2012

Obama for America
9:52 a.m. ET
You should be a grassroots fundraiser

Something inspired you to step up and pitch in to support Barack and this

campaign whatever it was, whoever it was, I appreciate it.

I bet you know one or two people, possibly dozens, who would follow your

lead if you just asked.

This is the time to do it: Last month, for the first time in this campaign,

Mitt Romney and the Republicans brought in more money than we did.

They're just getting started. We're up against an unprecedented tidal wave

of special-interest spending, and we won't survive it without people like

you asking your family and friends to get involved, too.

Here's how:

Create a personal grassroots fundraising page, then invite your friends

and family to pitch in to help you reach your


You can tell them Joe put you up to this.

Our grassroots fundraising program is all about growing this campaign the

right way person by person, donation by donation. And it's how we're

going to win.

The single best person to convince your friends and family to step up and

own a piece of what happens in November is you.

And since this campaign is only as strong as the people behind it, you'll

know you made a real difference when the last poll closes on Election Day.

The next five months are going to be some of the toughest Barack and I have

been through, and I can't begin to tell you how much it means to know folks

like you have our backs.

Take it up a notch and get your friends on board:


Thanks again for your support. Let's go win this thing.


Paid for by Obama for America

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Democratic Congressional Campaign Committee
12:16 p.m. ET
help me celebrate my anniversary


Today is my 25th anniversary in Congress. I want to take a moment to thank you for your support over the years.

We have made tremendous progress because you have stood with me to ensure that we continue moving America forward.

And now, it's because of friends and supporters like you that the House Majority is within reach with five months left until Election Day.

On this special anniversary, House Democrats are focused on the 25 seats we need to win the Majority.

Please contribute $X or more right now to ensure House Democrats have important resources to support strong Democratic candidates and Members facing tough challenges for re-election and hold Republicans accountable for their misguided agenda. [url]

President Obama needs a strong Democratic Majority in Congress and your support will bring us closer to returning the gavel to Democrats who will focus on the people's interests instead of the special interests.

You are the backbone of our party and we will win in November because of your tireless support and determination.

Can you chip in today? [url]

Onward to victory,


This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Democratic National Committee
1:46 p.m. ET
They outraised us

This week we learned Mitt Romney and the Republican Party outraised us in May, bringing in $76 million to our $60 million. And that deficit is even worse once you include the millions of dollars a few wealthy special interests and billionaires are pouring into super PACs and outside groups.

If you don't want to read any further, I don't blame you. Support Democrats today and help build our grassroots organization with a donation of $20 or more.

For anyone wondering how one billionaire can influence an election, here's a perfect case study: Sheldon Adelson.

This casino owner's spending is a textbook example of the Republican battle plan. Here are just a few of his "investments" this year:

-- Singlehandedly keeping Newt Gingrich's presidential bid alive for months by pouring $20

million of his family's money into a pro-Newt super PAC.

-- Donating $5 million to Speaker John Boehner's super PAC, aimed at protecting the GOP majority in the House, and targeting vulnerable Democrats.

-- And just this week, after meeting with Romney last month, pledging $1 million to a Romney-

affiliated super PAC.

They say one person can change the world, but I'm pretty sure this isn't what they meant.

As Democrats, we aren't counting on wealthy patrons to buy this election. We rely on millions of Americans stepping up to grow this organization and provide the resources to open field offices, organize on the ground, and push back against Adelson, the Koch brothers, and all the rest of these billionaires trying to use their money to control our future.

We're counting on people like you -- and that means we need everyone to step up if we're going to win.

Let's show what we can do. Donate $20 today to support Democrats:




Brad Woodhouse

Communications Director

Democratic National Committee

Paid for and authorized by the Democratic National Committee,

This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

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