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Reverse-Engineering the 2012 Campaign

Emails Sent on June 24, 2012

Obama for America
5:41 a.m. ET
A little something about Mitt Romney



image: Obama - Biden --

If only every voter knew this about Mitt Romney:

He wants to "cut back" on jobs for teachers, firefighters, and police

officers. He wants to write discrimination against LGBT Americans into the

Constitution, repeal health reform, turn Medicare into a voucher program,

and gut investments in middle-class security. He'll cut important safety

regulations, promote tax cuts for himself and people like him, and destroy

any sense of security for working families.

Romney and his allies will have more than $X.2 billion to get him elected

to enact that agenda.

That's who we're facing. And if we don't dig deeper and work harder right

now, he could very well be the next president of the United States.

I'll leave it at that. Donate $X or whatever you can today:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

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4:03 a.m. ET
Take this seriously



image: Obama - Biden --

For the first time in modern American history, the incumbent that's us

will get outspent in a re-election campaign -- by some estimates as much as

3-to-1.

Over the last 10 days of this month alone, GOP outside groups will spend

$X million attacking President Obama on TV.

Think about that, then think about what they'll spend over the last 10 days

in October.

We have to take this seriously. Four months to go in this election, and we

have a huge fundraising deadline coming up in less than a week -- any day

we're not chipping away at that disadvantage, we're falling behind.

Please donate $X or more

today.

We don't have billionaires writing $X million checks, and right now, we

can't change the laws that allow the hijacking of our democracy by private

money.

What we do have is more than 2 million donors grassroots giving an average

donation of $X. Every day between now and November we can combat the huge

spending advantage that our opponent and his allies have over regular

people.

You can do that here:

[url]

Thanks,

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to:

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Romney for President
12:28 p.m. ET
Ride Along

To view this email as a web page, go here.





















































































Nick,

Mitt has a lot of miles to cover these days, and it's going to be an exciting summer on the campaign trail. And now two lucky supporters will be able to join him on the campaign bus for a day on the road. You could be one of them.

[url]

Have you entered for your chance to win yet? Don't miss out.

Good luck,

Zac Moffatt Digital Director

Romney for President

[url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Thursday, June 7, 2012 at 12:00pm Eastern Daylight Time and ends on Thursday, June 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Thursday, June 28, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $750; one 1 one-night hotel stay at the Destination, with an approximate retail value of $175; and ground transportation at the discretion of Sponsor, with an approximate retail value of $50. Approximate total retail value is $975. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.









































































































































This email was sent to: [email]

This email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

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