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Reverse-Engineering the 2012 Campaign

Emails Sent on June 27, 2012

Democratic Congressional Campaign Committee
5:51 a.m. ET
My father and I fought for this



As I write you, the Supreme Court of the United States is preparing to issue

its decision on the constitutionality of President Obama's health care law.

If the Court strikes down the law, Democrats will need to redouble our

efforts, fighting to ensure universal health care that's affordable and

accessible to every American is a reality.

If the Court upholds the law, dangerous Tea Party extremists will go on a

rampage. Backed by Super PAC's and shadowy front groups like Karl Rove's

Crossroads GPS, they'll do everything in their power to defeat President

Obama, demonize Democrats who fought for health care reform and, if they win

the election, dismantle the law piece-by-piece.

Either way, Democrats are in for a tough fight. That

's why I'm counting on you to stand with me and rush your contribution

of $3 or more to our Health Care Rapid Response Fund right now.



The Affordable Care Act represents a giant step forward for every American

who lived in fear of bankruptcy because of illness.

My father, Ted Kennedy, spent his entire political career fighting tooth and

nail for universal health care. Together, we fought for a holistic approach

to health, and championed the Mental Health Parity Law to ensure safeguards

and support for families in need across the nation. If he were here, he

would be proud of what we were able to accomplish.

Donate $3 or more to our Health Care Rapid Response Fund right now



Thank you,

Patrick J. Kennedy

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

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Democratic Senatorial Campaign Committee
10:14 a.m. ET
Funnel



Karl Rove explained to reporters how Republicans are closing the gap: “A couple a million dollars of unanswered TV does wonders."

And he just funneled $X million into six Senate battleground states because he thinks we can’t match him.

That’s more than enough Senate seats for a GOP takeover.

If we raise $X before the critical FEC deadline in just 72 hours, we can respond to Rove. Can you pitch in $X? Your gift will be triple matched!

If you want to guarantee more radically conservative Supreme Court decisions like Citizens United, bring back a Republican controlled Senate.

We only have 72 hours until the FEC deadline. Can you give $X?

Thanks for your help,

Sen. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

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11:24 a.m. ET
SCOTUS



Tomorrow, the Supreme Court will make one of the most important decisions

in American history: they’ll rule on health care reform.

No matter what happens, Republicans will never stop trying to tear this

landmark law to pieces along with the rest of President Obama’s agenda.

With only 72 hours until the critical FEC deadline and 24 hours until the

health care decision, standing behind President Obama is more important

than ever. Could you donate $X? Your gift will be triple

matched!

GOP Super PACs have spent millions to attack Obamacare. Mitt Romney has

pledged to repeal it on day one if the Supreme Court doesn’t.

Regardless of tomorrow’s outcome, we can’t let them win. Please join me in

the fight for health care reform:

[url]

Thanks for your help,

Crystal King

Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

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here.

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Obama for America
1:24 p.m. ET
If we're drastically outspent

--

Not sure if you know this, but the Dinner with Barack and

Michelle contest is over.



But there is a very short-term opportunity that just became

available.

Next week, President Obama will be on a bus touring

battleground states and headlining campaign events.

You could be with him on the bus.

The person who will be with him will have entered before

our deadline this Saturday, June 30th.

Do it now: [url]

We'll take care of airfare, accommodations, and the rest of that.

You just make sure you're available.

And if you need a note explaining where you were to give to

your spouse, boss, or teacher, he's been known to help

people out with that.

Time is short so if you're going to jump in, hurry up:

[url]

Good luck,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here -- [url] -- or click -- [url] -- to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

-

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Obama - Biden --

If we're drastically outspent in this election, there's a very good chance we will lose to Mitt Romney.

This is a distinct possibility. The financial landscape in this race has changed over the last few weeks.

What concerns me is the Obama supporters I've encountered who don't understand that this is what we're facing.

The fundraising deadline this week is a test: Are we going to allow the other side to dominate us, or are we going to prove that elections are decided by everyday Americans pitching in what they can?

Ready to fight? Please donate $X or more today, ahead of the FEC deadline.

What's at stake here goes beyond the progress we've made so far, or anything the President wants to do in a second term.

What's at stake is the very idea that regular people should still be in control of elections in this country.

Barack Obama proved in 2008 that millions of people giving $X $X or $X at a time are an undeniable force. Today, our campaign is bigger and faster. We're opening more offices and recruiting more volunteers to knock on doors.

If we allow the spending disadvantage to get beyond a certain point, none of that will matter. Mitt Romney will win, and it will be because we couldn't keep up.

We can't let that happen. I'm proud of how we're building this campaign, and I'm not about to let a handful of billionaires prove us wrong.

Donate $X or more today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Today, any donation you make automatically enters you to join President Obama on the trail next week. We're saving two seats on the campaign bus, right next to the President -- one for you, one for your guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America hereor clickto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

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9:24 a.m. ET
Haven't won yet?



image: Obama - Biden --

Haven't won your Dinner with Barack yet? You might like this even better.

President Obama is hitting the campaign trail next week -- and you're

invited to join him. To thank the grassroots supporters who enter before

Saturday, we're saving two seats on the bus for a winner and their guest.

If that's you, here's how it'll work: We'll fly you and a friend out to

meet up with the bus tour, and you'll get to ride along with President

Obama as he travels to his next stop.

Sound like something you could get on board with? Pitch in $X or whatever

you can to be automatically

entered.

We know the other side is going to have more money in this race. President

Obama will be the first incumbent in modern history to be outspent.

Mitt Romney has surrounded himself with shadowy outside groups and people

who are willing to spend millions of dollars just to trash the President on

TV. He even held a "retreat" last weekend with all sorts of shady donors

and operatives, like our good friend Karl Rove.

We refuse to play that kind of politics.

So here's a list of who won't be represented on the President's bus next

week: super PACs, Washington lobbyists, the Koch brothers, or anyone else

who thinks this election is for sale.

This campaign belongs to you. That's who we're saving seats for.

And what we do together before this week's fundraising deadline will

determine whether small-dollar donations can keep pace with the millions

pouring in from the other side.

But it takes each of us chipping in.

If you donate today, before this week's deadline, you'll be automatically

entered to travel with the President:

[url]

Thank you,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

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The campaign bus used to be Barack Obama's second home, but it's not the easiest

place to have friends over.

So what I'm about to tell you is pretty rare.

Today, if you donate $9 or whatever you can before our biggest fundraising

deadline yet, you'll be automatically entered for a chance to join him for a leg

of his bus trip next week:

[url]

If you haven't yet won your Dinner with Barack, this might be the only thing I

think you'll like even better. The campaign will cover your airfare to meet the

President on the trail -- and you'll get to bring a guest with you.

So if you win, no need to call "shotgun" -- you won't want the front seat.

You'll be riding in the back with the President.

- Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing

will not improve chances of winning. Void where prohibited. Entries must be

received by June 30, 2012. You may enter by contributing to Obama for America

here or click to enter without contributing. One winner will receive the

following prize package: round-trip tickets for winner and a guest from within

the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for a

duration to be determined by the Sponsor approximate retail value of all prizes

$1,400 . Odds of winning depend on number of entries received. Promotion open

only to U.S. citizens, or lawful permanent U.S. residents who are legal

residents of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject to Official

Rules and additional restrictions on eligibility. Sponsor: Obama for America,

130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

Democratic National Committee
2:09 p.m. ET
Not mincing my words

The Democratic Party

-----------------------

Friend --

Republicans today have gone off the rails completely when it

comes to women's rights.

The fact that the Republican Party is actively fighting to take

away a woman's right to make her own health decisions, and

is standing in the way of commonsense legislation like

paycheck equality -- when women still make 77 cents for every

dollar a man makes -- shows just how important it is that we

do everything we can to keep Democrats in control come November.

Build Democratic momentum against the politicians chipping away

at women's equality by joining our 2012 election efforts and donating $X

or whatever you can today:

[url]

I can't stand by and watch Republicans try to undo decades worth

of progress in a single legislative session, and send women back

to the dark ages. I hope you won't, either.

I know that President Obama and Democrats at every level across the

country are committed, not just to preserving the policies we already

have that help women, but to doing everything they can to continue

to move us forward towards full equality.

But they can't do it without our help. We need to build an army of

supporters for Democrats who are going to bat for women -- and the

best way you can help is by donating $X or whatever you can today:

[url]

Thanks,

Donna

Donna Brazile

Vice Chair

Democratic National Committee

P.S. -- By donating today, you'll be automatically entered for the chance

to win a free trip to Washington, D.C. to have lunch with the Chair of the

Democratic Party, Rep. Debbie Wasserman Schultz. She is a dear

friend of mine, and I know how much she's looking forward to meeting

supporters like you. Donate $X or whatever you can now for the

chance to win:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to the Obama Victory Fund 2012 here - [url] - or click here -

[url] - to enter without contributing. Four winners will receive the following prize package: a round-trip ticket for winner from within the fifty U.S. States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and lunch with Rep. Debbie Wasserman Shultz on a date to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules - [url] - and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee, www.democrats.org. This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

To unsubscribe from this mailing list, click the link below:

[url]



image: Democrats

You know why I like the Democratic Party? I'll tell you: It's a big tent,

and it always has been.

It's a place for working people and the middle class. For women, veterans,

and small business owners. And new Americans, too. Everyone belongs here.

As we head into Saturday's important FEC fundraising deadline, you should

be a part of it, too. Pitch in whatever you can, even as little as $X to

re-elect President Obama and help Democrats in tough local fights this year.

Contribute to the Democratic Party

today.

Democrats represent a broad cross-section of Americans. It's our shared

values that connect us and our policies reflect our core beliefs.

Think about it: When factory workers got together and decided to unionize

to fight for the five-day work week, the minimum wage, and child labor

laws, who got behind them? Democrats.

When women fought for their right to vote, and the 19th Amendment granting

them suffrage was passed, who got their back? President Woodrow Wilson, a

big Democrat.

Shut the history books, take a look at this president, and you'll see the

same thing:

Barack Obama has said that people should be able to marry whoever they love.

President Obama has told the children of immigrants that if they've grown

up in the United States and followed the rules, there's a place for them

here.

There's never been a better time to be part of the Democratic Party. And

I'm not going to mince my words: Democrats need us this year.

Congressional races up and down the ticket are relying on the funds we can

bring in between now and Saturday's critical FEC fundraising deadline.

President Obama's counting on us, too.

Donate before the deadline:

[url]

And know that you're playing a part in moving this nation forward for

decades and decades to come.

Thanks,

Donna

Donna Brazile

Vice Chair

Democratic National Committee

P.S. Any donation you make today will also automatically enter you for

the chance to fly out to D.C. and talk shop over lunch with one of my

favorite Dems, DNC Chair Debbie Wasserman Schultz. Trust me, it'll be fun:

[url]

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

the Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Four winners will receive the following

prize package: a round-trip ticket for winner from within the fifty U.S.

States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and

lunch with Rep. Debbie Wasserman Shultz on a date to be determined by the

Sponsor approximate retail value of all prizes $X.00 . Odds of winning

depend on number of entries received. Promotion open only to U.S. citizens,

or lawful permanent U.S. residents who are legal residents of 50 United

States, District of Columbia and Puerto Rico and 18 or older or age of

majority under applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Democratic National

Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee,

www.democrats.org.

This communication is not authorized by any candidate or candidate's

committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not

deductible as charitable contributions for federal income tax purposes.

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